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The company provides a SaaS (Software-as-a-Service) based service for big data analysis of free-to-play online games on any platform (mobile, tablet, social, browser, client-based). The service helps optimize monetization and profitability of games. Large and small game developers and publishers from all over the world using HoneyTracks. HoneyTracks’ technology puts emphasis on the protection of privacy and data of the gamers. Our mission is to help online game developers and companies to optimize their game and its revenues by providing a web-based games analytics solution. We track and visualize in-game data that is important for making a game a success, and provide advanced analytics such as player behavior pattern detection and cohort analysis. HoneyTracks has the capability to drill down by defining player cohorts based on multiple criteria such as sign-up date, marketing channel, and geography.
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Improve your Game Powered by
HoneyTracks empowers you to solve these challenges
Top 5 challenges for game developers
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FIND OUT HOW
1 Making the best possiblegame for your players
3 Getting players intoyour game
4 Generating revenuefrom your game
2 Understanding what your players want
5 Measuring results
HoneyTracks empowers you to solve these
challenges
Contents
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History
Track Record
Testimonials
Why work with HoneyTracks – ARM
BI Analysis from HoneyTracks Experts
HoneyTracks experts assists process
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5
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15
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2011Birth of HoneyTracks
2013Launched Platform 2.0 with interactive charts, customizable views and much much more..
2012Winner of SAP, IBM, and German Accelerator Awards
2014iQU acquires HoneyTracks, growing combined R&Dand solutions.
History
2012Key Partnerships
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600Registered games
Track Record
220Million Player events per day
$800MillionRevenue Generated by Developers
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“Thanks to HoneyTracks we increase our revenues by adopting virtual goods prices for certain cohorts.”Chris Mayer , Founder & CEO
“Our marketing performance increased a lot with HoneyTracks.”Markus Liedl, Marketing Director
“HoneyTracks is muchfaster than the competition.”
Minh Hien Nguyen, Lead Data Analyst
“The very first team task every morning is to check all KPI’s with HoneyTracks.”Marko Hein, Vice President
Testimonials
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cquistion of high quality players
etention of your audience
onetize faster and stronger
Working with HoneyTracks enables:
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� Understand key gamer segmentations and behavioral patterns from alpha and beta stages of game development
� Ability to better identify, target and bring in players that play, stay and pay
� Apply insights and technology to match the right players with the right games
� Real-time tracking of all marketing channels and player behavior
� Supports all dominant devices and platforms with cross platform capabilities
ARM: Acquisition
Track unlimited number of events
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ARM: Retention
� Identify why players churn at one glance by creating unlimited key custom events
� Custom cohorts and segments
� Ability to analyze signup retention rates, churn rates, login sequences and user lifetime
� In-app messaging and social extensions
� Ability to add social features with plug and play social API’s
Custom cohorts & segments
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ARM: Monetization
� Aggregate and analyze data that increases gamer monetization
� over 30 real-time revenue, virtual currency/items metrics
� Better identify key contributing items and monetization within each level
� Optimize in-game monetization mechanics maximizing LTV of gamers and profitability of games
� Actionable triggers allow real time improvement based on user behaviour further improving game experience and monetization 30+ Metrics on the topics revenue
30+ Metrics on the topics revenue
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Product Features
Cross Platform
Segment Cohorts
Real-time dataCompare player groups and
optimize user funnels
Increase overall ARPU with specific triggers based on player behavior
Improve virtual transactions and faster payment conversions
Set up A/B tests and measure results
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2 Player Journeys
Recorded
1 Place Tracking
Code
3View/Report/Analyze
in Real Time
Simple & Easy Integration
One line of code = 1,000+ reports
Powerful reporting and
analysis< code >
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Data Security Full compliancy with international requirements
Control User AccessDefine what your partners and staff can see and when
Player & Data Privacy Exceeds German legal requirements
Data Protection and Privacy
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Optimize Every Step
HoneyTracks Analytics Assists
ALPHA-
Load time analysis
BETA -
AB Testing
Product-
UX
Media-
Monitor ROI
UA-
SegmentUsers
Churn-
Reduction
LTV-
Continualincrease
Lifecycle of Optimizations
Raw Data Statistics Analysis Planning & Strategy
Programmatic Execution
Measurement &Optimization
Insight
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Level
BI Analysis from Industry Experts
HT Identifies anomalies and compares with
similar games
Developer reviews & decides on
improvements
HT drill down player data & provide
multiple optimization suggestion
Developer A/B tests. HT track & analyze results
in real-time
1 2 3
5%
Players
80%
Option A
Option BGame AMMO, Web and Mobile18-30 Male, US, EU
BI
HoneyTracks (HT) starts investigation into
user flow
Step 2Main issue identified as player
drop off between level 2+3.
Step 3Analysis and suggestions for
improvements from HT
Step 4Decision made on improvements
Step 5 Tests begin
PlayerDrop-off
Step 1Game analysis
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Integration Team � Tech Support
� Analysts
Account Manager� Pro active communication
� Product, BI, Marketing and
C-Level focus
� 24/7 assistance via single point
BI Support � Report analysis
� Consultancy (onsite)
� Prioritization of improvements
� Financially focused
Developer
HoneyTracks Experts Assist Process
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Get started today by visiting honeytracks.com/signup
For more information andto set up a demo email
