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problem Homepage for the Homeless is not reaching its full potential.

Low public awareness and a lack of traditional advertising campaign

v arsy arsy Morgan Peters

is 20 years old, currently doing his first year at RMIT UNIVERSITY. Due to living out

of home, he has a part time job and not a great. deal of disposable income. He is very into his music

and makes regular purchases on iTunes and. clothes through The Iconic. He loves to help out his  

community when he can, but struggles to find time or the means to do so.  

insights

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18-34 years olds make up roughly one third of the

total online audience.

This demographic also tends to be socially conscious and will be

able to empathize with the cause due to the relative age

of those Ladder are helping

Be the key

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Be the key v arsy arsy

Open day

Au post

tv

I spy with my eyes

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1. Open day Be the key

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2.tv Be the key

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3. I spy with Be the key

My eyes

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4. Au post Be the key

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Be the key v arsy arsy

Open day

Au post

tv

I spy with my eyes

http://youtu.be/7f6uqYf5OkU?list=UUkBa3CELOQl7owLapJW9cLw

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200 flyers at RMIT Open Day.

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50 students in common study area exposed to HFTH video.

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23 people engaging in ‘I spy with my eyes’, and posting on Instagram with #HFTH. With 150-300 followers, this translate to an

exposure of up to 6,900 Instagram users.

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100 flyers at Australia Post.

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be the key