Rebecca Matlioski, Katelyn Gillam, Azahn Munus & Selby Staynor

Presentation for GPY&R and Ladder’s Homepage for the Homeless

PROBLEM

Homepage for the Homeless has the potential to generate large amounts of funds for Ladder, however it does not have enough awareness.

AIM

Raise awareness.

INSIGHTS

Completely unique HUGE potential The easiest way to stop homelessness

TARGET AUDIENCE

19-29 years old

Moderate income earners

'PMMPX�UIF�JOnVFODFST�Socially aware

Online shoppers

"WJE�TPDJBM�NFEJB�VTFST4FMG�GPDVTFE�BOE�ESJWFO�%PO�U�MJLF�UP�CF�DBMMFE�TFMmTI�

SOLUTION

#oneclick

EXECUTION

#oneclickIt only takes

Instagram

Twitter

IMPLEMENTATION - MONTAGEIMPLEMENTATION

CASE STUDY VIDEO

https://www.youtube.com/watch?v=ssu2CqX-comY&feature=youtu.be

EVALUATION

Positive feedbackSpreading awarenessKeen to get involved

FURTHER IDEAS

#oneclickIt only takes

www.homepageforthehomeless.org

#oneclickIt only takes

www.homepageforthehomeless.org

WRAP UP

WRAP UP

THANK YOU