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Home For Heroes Media Plan
Home for Heroes Media Plan Proposal. Copyright ©2016 Boundaries Banned. CONFIDENTIAL
To inspire individuals on the issues surrounding Veterans being able to re-establish themselves in an environment that is both productive and meaningful to their everyday living.
Who is Boundaries Banned?
• Established January 2015 on the philosophy of no limitations to the imagination of the human mind in all the world
• Social media creation and execution – consult on best platforms for marketing
• Blogging as a means to educate and engage – assist in blog creation• Multicultural and global branding – research marketing standards on
a global basis• Direct marketing and brand equity – consult on best
tactics/strategies for organization/business• Past clients include: Pearl S. Buck Birthplace Foundation, SkinnyPop,
Dunkin Donuts, LG Electronics, Samsung & Etude House
Integrated Creative Strategy Statement
RATIONAL FACTORS EMOTIONAL FACTORS
Home For Heroes Inc. enables veterans with the right to live among citizens in a respectable manner and citizens the right to assist those veterans so as they don’t
feel left out and/or ashamed of their circumstances post-military service.
Plan Objectives
• Raise brand awareness by 50% by year end 2017 for primary and secondary audiences.
• Gain 100 Twitter followers by year end 2017.• Gain 25+ followers on Instagram by year end 2017 – primary and
secondary audiences.• Increase Facebook traffic by 25% in 1 year.• Elevate awareness of the volunteers and board members by 100% in
1 year through increased social engagement, newsletter creation and postcard campaign.
Sample Executions
HFH Business Card
HFH E-newsletter
HFH Postcard Front & Back
HFH Webpage Revision