Get Ready to do some serious shopping.

Mission and Types of Markets

• H&M ensures to always have the best customer offering in each and every market. We offer collections that are wide-ranging and varied for women, men, teenagers and children.  

• Two Markets– Online Store– Retail Store

Welcome to

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Store Front Design & Store Layout

Retail Store• Store Front

– Shows some outfits and designs in store

– Informs about Big Season sales

• Store Layout– Free Flow Layout– Easy to find clothes

Online Store• Web Front

– Shows many outfits – Show different

categories– Shows Big mid-season

sale

Store Atmosphere

Retail Store• Color / Sound

– Used relatively used warm colors (Red) , to create curiosity and gain customer attention.

• Dj used to keep a exiting vibe, playing modern songs , and up beat music, to generate faster traffic.

Store atmosphere

Online Store• Color

– More calm colors , to set a relaxing move and ease to browse through products

Advertisement

In-Store Advertisement• To advertise

products and brand, they use mannequin models , to show the product.

• Also, they use models to pose and walk with their product

• They use celebrities, and famous athletes by branding their designs and selling it.

Online Advertisement • Pictures of models

wearing the item that wants to be sold.

• Story of celebrities detaining relationship with the brand.

Promotion

In-Store promotions• To promote

products, they use quotes, to relate to customers, and strict statements and phrases.

• MAJOR MID-SEASON SALE

• 15% Student discount

• They create urgency, to buy without thinking, by directing customers to the sale

Online promotions• Very low online

promotion• Page dedicated to

Sale, for women , men and Kids

Merchandising Tactics

In-Store merchandising Tactics.• The merchandising tactics used in

the store are various• Music

• Dj Hired to vibe up time square retail store, Dj also informs customers about sell. Party atmosphere

• Slow music played in soho, more calm environment.

• Promotions• Sales• Student Discount

• “Be a Model”• Ability to walk on modeling runway.

• Visual merchandising• Big signs creating curiosity.

Online Merchandising Tactics• Very little

merchandising tactics• Sales• Insures good

quality• Use of models • Colors

• Creates a calm environment.

Suggestions

Online Suggestions• Possibility to buy full outfits

– Sometimes customers love a whole outfit but never find the other products. This will generate sells.

• Size– Ask users about their size before

hand. Saves them time.

• More quotes – Generates interest, you can have a

little statements, keep customers interested.

• Search Tag– Enable consumers to find every

product sold , based on their price tag number. It will help customers find instore as well as catalog or magazines.

• Incentives/App– Built more interest by offering free-

shipping on orders more than 50 dollars, or 100 dollars.

– Offer an H&M App.

• Music– Play some music , calm and soothing,

with the ability to be turned off.

• Promotions & Deals Page– Create ability to buy bundles, for a

reduced price. – Inform about sales and discounts.

• Videos– Picture may not be enough to show

product. Videos of a model wearing the product during a shoot will help gain interest.