September 2016 1

Looking for companies ready to: • Launch new products, services,

apps, and ideas

• Change their overall positioning, messaging and branding as necessary

• Embrace newer digital marketing strategies and social media tactics

• Realize that creativity is their first and best entry point to new audiences

September 2016

Client Breakdown:

• B2C: 55% • B2B: 15% • Biotech: 15% • Other: 15%

2

STRATEGY

ANALYTICS IMPLEMENTATION

To ensure steady progress, integrated

campaigns are built on a circular plan-implement-evaluate-optimize cycle that enables continuous

improvement.

We start with a plan of attack, blending strategy, creativity and technology to

produce results.

We have strong methodologies for

implementing branding, web design, social media, and content marketing.

SUCCESS

HiveMind Studios

Founded in 1986 Background in technology, design, advertising, and direct response

A Small Versatile Team

Not limited to one approach, one technology, or one group of tactics.

Focused on B2B and B2C Companies in

• Consumer Electronics

• Fashion • SaaS Platforms • Technology • Retail • Biotech

September 2016 3

Some Members of Our Team

We operate with a virtual model, with no central offices and staff sprinkled around the West Coast. This gives us flexibility and reduces overhead so that we can keep our prices reasonable.

With a 30-year track record of success, HiveMind Studios is one of the most trusted agencies in Silicon Valley.

Tom Lauck CEO

With a background in high tech branding, marketing, and design, Tom Lauck founded HiveMind Studios to offer local consumer and business companies expert, cost-effective services for best-in-industry websites, and online campaigns. Under Tom’s leadership, the agency has consistently met clients’ needs and exceeded their expectations.

Arthur Breur Senior Developer

Arthur Breur has worked in web design and programming since 1997 working for such clients as Seagate, 3M, and Lucent. As head of the HiveMind Studios West Coast web development team, he is an expert in a broad range of technologies/website services.

Beth Lauck Senior Social Strategist

With nearly ten years background in research and analysis, Beth is responsible for providing competitive research and marketing data for HiveMind clients. Beth also manages social media programs, assisting in content development and creative themes. She also strengthens marketing plans with strategies for increasing online visits, conversions and sales.

September 2016 4

Sharpen Your BrandingBuilding strong brands begins with cultivating an in-depth understanding of your brand and its competitive environment. We conduct market research and analyze your competitors to uncover your company’s strengths and advantages and unlock your company’s hidden growth potential.

Drive More Traffic

We help you get found – frequently – by the people who are already looking for what you have to offer. Our targeted, cost-effective SEO and social media campaigns drive qualified traffic directly to your website, filling your sales funnel with likely buyers.

Convert More Leads

Tons of website traffic means little if the majority of your visitors take no action and leave anonymously. Increasing visitor engagement and converting more visitors to leads or direct sales requires creating a clear path to the information they seek and a compelling reason to act.

Grow More Sales

At HiveMind Studios, we’re experts at blending intelligent campaigns with components in social media, content marketing, and search engine marketing so you can convert more traffic into registrations and sales.

September 2016 5

CONNECTED CREATIVE THINKING

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Consumer Experience• Hector and Lola: French Cashmere sweaters• Chronicles of Earth: Travel App• Retrospect: Story Telling Website• Varilux2: Multi-focus eyeglasses• Logo Paris: French Fashion EyeFrames• El Camino Hospital: Healthcare• Patelco Credit Union: Financial Services• Pure Pediatric Dentistry: Healthcare• Broderbund: Computer Games• Apple: Computer Hardware• Creative Labs: Computer Sound Accessories• Symantec: Norton Antivirus

CREDIBILITY + VIABILITY = BUY-ABILITY

Consumers never sleep. Neither should your website. And a fluid, intuitive website is your brand’s best friend. You need customer reviews, compelling creative imagery, SEO, PPC and social media connectins, as well as a strong brand presence that establishes the credibility of your company.HiveMind knows how to balance and blend these strategies into a coherent whole that both excites and reassures new customers.

September 2016 7

Remarkable Content Marketing We focus your content marke0ng on customer priori0es, problems and needs. This process starts by mapping your sales or registra0on cycle to the customer’s engagement cycle. Customers, in general, follow learn, evaluate, nego0ate, purchase, implement and advocate path. Crea%ng an editorial calendar Every good content marke0ng program is based on a carefully planned, proac0ve editorial calendar, which enumerates the constant, customer-centric themes you want your readers, viewers and listeners to engage with. It also provides a tenta0ve outline of when different pieces of content will publish, on what plaCorm, and on which syndica0on and social channels. Repurposing content to extend its life To extend the life of content ideas and scale your content efforts, we recommend mul0-purposing. We convert the best content into mul0ple forms, edi0ng as required to fit the format. We might convert a fantas0c webinar, for example, into a video and publish it on your YouTube channel. We could also post the presenta0on deck on SlideShare. Or break apart that content into a short series of blog posts.

Developing an array of content across mul%ple channels Instead of only publishing printed content, or focusing en0rely on your blog, we focus on the channels and formats your customers gravitate toward. Millennials, for example, gravitate toward quick visual plaCorms, like Pinterest, Instagram, and Snapchat.

BALANCING YOUR CONTENT Rockstars– these are the pieces of content that are valuable enough to aTract your audience and mo0vate them to learn more. We use your best content here. For example, you might do research on industry trends and publish the results in an e-book.

FeaturedA/rac0ons– these are founda0onal elements of your program that support specific buyer personas, or buying cycle stages. These might cover best prac0ces and customer stories.

Soundbytes– these are the compelling bits and pieces of informa0on that people want to pass along to colleagues and social networks. You might provide a prac0cal checklist, share an interes0ng infographic, or post or a newsworthy tweet.

CONTENT IS KING

HiveMind makes the content creation process easy and efficient. Our team provides all the support you need to create remarkable content that attracts and converts your prospects.We’re also able to create content for you, as needed, including blogging, website copy, premium content, videos, email content, social media posts, and more.

September 2016 8

SOCIAL MEDIA MARKETING Bullit will need to update their social media profiles to align them with new posi0oning. While it’s too early to make specific recommenda0ons, our normal procedure would be to roll out pilot programs for each suitable channel and carefully monitor results. Connec0ng social media to website visitors is some0mes difficult. We need to make sure we understand and can record the metric that makes sense for our program. As we make progress in all the areas we’ve already covered, and

we’ve seen results, and the budget increases, we might recommend a more aggressive program for engaging prospects using social media.

Snapchat On the surface, Snapchat is a video, image, and text messaging plaCorm whose gimmick is that content only exists on it for a limited amount of 0me. Look under the hood, however, and the app is revealed to be a spontaneous plaCorm with a lot of buzz and excitement. One that allows for brand to consumer interac0ons and engagement never seen before. And one of the few plaCorms boas0ng a direct link to the coveted millennial demographic. Everyone who views a story, picture, video, or text chat of yours is choosing to do so. As a result, Snapchat enables you to:

• Take advantage of obscenely high engagement

• Get crea%ve

• Be interac%ve

• Have fun!

SOCIAL MEDIA OUTLETS

Younger audiences favor newer social channels. For the age group Bullit is interested in, the following social channels might be most appropriate:

• Reddit

• Tumblr• Instagram• Pinterest• Snapchat

September 2016 9

Hector and Lola

Objectives: • Launch New Brand

• Demonstrate Value at Higher Price Point

• Handle Sales, Markdowns and Black Friday

• Build Ecommerce Website

September 2016 10

Before & After Website Case Studies

New graphic identity, positioning, messaging tripled website traffic, leads,

and product sales.

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Targeted Website Designed to reach, impress, and

persuade your key buyer personas

Versatile Content Management We’ll match your needs to the right

content management platform to facilitate updates and product changes.

Social Media We’ll help you grow your social

presence in channels appropriate to your audiences.

Custom Website Design Transforms your website from Ordinary to Extraordinary

Responsive Design No need to maintain a separate mobile website. Responsive design techniques repurpose your design across tablets and phones.

Ongoing Relationship with a Strong, Local Marketing Agency We can help you strengthen your brand, drive traffic, convert leads, and grow your business.

Advantages

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Is your business ready to leap forward?

+1 408 266-3162

www.hivemindinc.com

strategists@hivemindinc.com

www.linkedin.com/company/hivemind-marketing-inc.

1724 Alberta Avenue San Jose, CA, 95125