History of MarketingPapyrus Scrolls to Modern Social Media

Early Marketing & Advertising18th & 19th Century

Early US Corporations

Cigna (1792)

DuPont

(1802)Colgat

e (1806)

City Group (1812)

Brooks Brother

s (1818)

Cigna, the first insurance company in the US

DuPont holds trademarks on Corian Countertops, Teflon and KevlarColgate merged with Palmolive, founded in 1864

City Bank began with $2 million in capital, merged with Travelers Group in 1998 & became City GroupBrooks Brothers is the oldest clothing retailer in America; it released the first polo shirt

Oldest Brands:

Compiled by author from sources: businessnewsdaily.com

Early Newspapers 1729

1729 Benjamin Franklin begins publishing the Pennsylvania

Gazette

1784- The Pennsylvania

Packet & Daily Advertiser starts in Philadelphia

Compiled by author from sources: adage.com Image Source: Google Images

Government Advertising Tax 1700

By the 1700's, taxes were being imposed upon advertisements

by the government

Between 25-75% of the content of papers in London were

composed of ads

Taxes didn’t keep interests from making ads, they

became increasingly popular in newspapers

Compiled by author from sources: advertisingage.weebly.com Image Source: Google Images

The First Magazine 1731

In 1731, the first magazine, The Gentleman’s Magazine, was published in London

Several years later, the first paid advertisement appeared in a French newspaper

Compiled by author from sources: transfex.com Image Source: Google Images

During this time the telegraph was used for mass unsolicited message delivery (somewhat like spam)

Notable Events of 1776

Adam Smith published “An Inquiry into the nature and causes of the wealth of nations,” which promoted the idea that specialization was central to economic success

Brand owners were already good at making stuff and encouraging new streams of demand

Agencies were good at finding brand stories and fertile audiences to capture that demand

“Old media” created stories that educate and entertain, “new media” perfected new forms of distribution and discovery

Britain Becomes Independent of its American Colony

Compiled by author from sources: campaignlive.com Image Source: Google Images

Supply & Demand 1800The Activist School of

Thought1800’s - Students are encouraged to regard

the market principles of supply and demand

This system of organization dynamics

considers market relationships from the behavioral perspectiveThe activist school of

thought appeared in the 1930s, to fix a perceived

disparity of power between buyers and

sellers in the marketplace

Compiled by author from sources: ivieinc.com

Supply & Demand

The Activist School of Thought

Empirical research and conceptual thinking as it relates to the issues of consumer welfare and

satisfaction

19th Century

Marketing as its own field of study arose in the late 19th century, when the first marketing and advertising agencies were born

Early ad campaigns were accompanied by the rise of economics, as well as the growth of international commerce & the Industrial Revolution

Compiled by author from sources: ivieinc.com Image Source: Google Images

This product claims to provide a health-giving current of electricity for energy

Trading Cards 1800’s

Byron Morse Open for Engagement

White Eider Soap

A new trend in colored promotions; merchants pictures shown on the front & text about their profession appeared on the back:

Compiled by author from sources: adage.com Image Source: Google Images

Newspaper Advertising 1837

Benjamin Day publishes the Sun, the first successful "penny newspaper" in New York

By 1837, circulation reaches 30,000, making it the world's largest newspaper

Compiled by author from sources: adage.com Image Source: Google Images

1841 First Ad Agency

Early clients- Montgomery Ward, John Wanamaker, Singer Sewing Machines & Pond's Beauty Cream

1841- Volney B. Palmer opens the 1st

American Ad Agency in Philadelphia

1873 The first convention of advertising agents is held in New York

Compiled by author from sources: adage.com Image Source: Google Images

Billboard Advertising 1867

1867 Earliest Recorded Billboard Leasing occurs

By 1870 nearly 300 small sign-painting and bill posting companies were in operation

In 1891 the Associated Bill Posters’ Association of the US and Canada was formed in Chicago, now known as (OAAA) The Outdoor Advertising Association of America 

Incidentally, the first billboards did not stand up when exposed to the elements for a prolonged period of time

Compiled by author from sources: oaaa.org Image Source: Google Images

George Wilkes 1817-1875

The first to use sex to sell products, Wilks advertised beside girlie pictures

Founded 1845

The Gazette was marketed as a trade magazine for law enforcement, but featured photographs of scantily-clad actresses, strippers and prostitutes

 

The Police Gazette

Compiled by author from sources: cbsnews.com Image Source: Google Images

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Sources Cited:

"A (Brief) History of Marketing - Ivie & Associates Inc." Ivie & Associates Inc. 2015. Web. 25 Mar. 2016. http://www.ivieinc.com/a-brief-history-of-marketing/

 "A Brief Look at Marketing Through the Ages | Transifex." Transifex. 2016. Web. 25 Mar. 2016. https://www.transifex.com/blog/2016/a-brief-look-at-marketing-through-the-ages/

"Ad Age Advertising Century: Timeline." Advertising Age Special Report The Advertising Century RSS. Web. 30 Mar. 2016. http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-timeline/143661/

"Ad Age Homepage - AdAge." Advertising Age Latest News RSS. Web. 28 Apr. 2016. http://advertisingage.weebly.com/the-1800s.html

Sources Cited:

"Founded When? America's Oldest Companies." Business News Daily. Web. 30 Mar. 2016. http://www.businessnewsdaily.com/8122-oldest-companies-in-america.html

 "The Greatest Marketing Geniuses of All Time." CBSNews. CBS Interactive. Web. 28 Apr. 2016. http://www.cbsnews.com/media/the-greatest-marketing-geniuses-of-all-time/

"The New Age of Enlightenment." Advertising News and Opinion from International Thought Leaders. Web. 21 Apr. 2016. http://www.campaignlive.com/article/new-age-enlightenment/1328181

 "History of OOH." Outdoor Advertising Association of America, Inc. About. Web. 20 Apr. 2016. http://www.oaaa.org/About/HistoryofOOH.aspx