HIRING DEVELOPERS & CULTIVATING INNOVATION FOR AGENCY GROWTH@CHRISALVARES

WHY HIRE DEVELOPERS?

WHY HIRE DEVELOPERS?

HelpRetain

Employees

HelpRetainClients

RELATIONSHIPS + PERFORMANCE

CLIENT RETENTION

CLIENT RETENTION

RELATIONSHIPS + PERFORMANCE+ TECHNOLOGY

CLIENTS LOVE TOOLS

CLIENTS LOVE BEING PART OF THE PRODUCT PROCESS

IT’S LIKE MAKING BABIES

USE DEVELOPERS & SOFTWARE TO FILL THE GAP

EMPLOYEE RETENTION

SALARY + CULTURE

SALARY + CULTURE+ DOING MEANINGFUL WORK

EMPLOYEE RETENTION

FOR THE NEW GENERATION, DOING MEANINGFUL WORK THAT RESONATES GOES A LONG WAY.

DATA TRANSFORMATION (ETL) +

DATA WAREHOUSE

EVERY AGENCY NEEDS 2 PIECES OF SOFTWARE

HOW SHOULD YOU DEFINE SUCCESS FOR INTERNAL TOOLS?

USE “PEOPLE” BASED METRICS

IN 2014:

30 OF 40 PEOPLE WORKING ON REPORTING AFTER 6PM

IN 2015:

15 OF 60 PEOPLE WORKING ON REPORTING AFTER 6PM

IN 2016:

1 OF 102 PEOPLE WORKING ON REPORTING AFTER 6PM

HIRE TECHNICAL PEOPLE

HIRE TECHNICAL PEOPLE

15% Engineers 35% Write SQL

HIRING DEVELOPERS

5 REASONS WHY HIRING DEVELOPERS SUCKS

#1 DEVELOPER’S “LIE” ON THEIR RESUME

GIVE THEM A STANDARDIZED CODING TEST

+ CODE REVIEW SESSION

github.com/agencypmg/programmingChallenges

#2 MORE DEVELOPMENT JOBS THAN DEVELOPERS

REDUCE RED TAPE.

CONTRIBUTE TO OPEN SOURCE.

BE A GREAT PLACE TO WORK.

#3 DEVELOPERS ARE EXPEN$IVE

EXPERIENCE IS OVERRATED.

FIND DEVELOPERS LEARNING THE NEWEST TECHNOLOGIES AND CONTRIBUTING TO OPEN-

SOURCE SOFTWARE

#4 THERE ARE A LOT OF BAD DEVELOPERS

HIRE SOCIAL / ENTREPRENEURIAL PEOPLE

FIND “T” SHAPED DEVELOPERS

“T” SHAPED DEVELOPERS

• Lots of General Knowledge in a multitude of fields

• Front End DesignFront End DevelopmentUser ExperienceDigital Marketing ExperienceCustomer SupportBackend DevelopmentMachine LearningPaid SearchSEO

• Specialized, Focused Knowledge in one or two particular fields. T

General knowledge

specialized knowledge

#5 RETENTION RATE IS LOW

GIVE DEVELOPERS OWNERSHIP IN THE STUFF THEY BUILD

INCLUDE THEM IN DECISION MAKING PROCESS

HOW DO I INTEGRATE DEVELOPERS INTO MY COMPANY CULTURE?

FOCUS ON SOLUTIONS

HIRE POSITIVE DEVELOPERS

WHO ARE GOOD BARTENDERS

CONTINUE TO WINE & DINE

DEVELOPERS WITH MARKETING KNOWLEDGE ARE POWERFUL

DEVELOPERS ARE MORE POWERFUL WHEN THEY

UNDERSTAND THE DOMAIN

TAKE AWAYS

- Use developers to build a competitive advantage and work with clients to develop great technology.

- Hire Positive, Entrepreneurial, and Technical People

- Trust & Verify Developer Resumes

- Focus on Solutions, Not Problems

- Train developers outside of development.

Q/A?

@CHRISALVARES