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The National Trust for Historic Preservation in the United States defines heritage tourism as “traveling to experience the places and activities that authentically represent the stories and people of the past," and cultural heritage tourism is defined as “traveling to experience the places and activities that authentically represent the stories and people of the past and present.”
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“To connect to people at the deepest level, you need stories.”
-Robert McKee
The National Trust for Historic Preservation in the United States defines heritage tourism as “traveling to experience the places and
activities that authentically represent the stories and people of the past," and cultural heritage tourism is defined as “traveling to experience the places and activities that authentically represent the
stories and people of the past and present.”
Weaving It All Together
…web site…social media…mass media…email…business cards…posters…
…thank you notes…event calendars…reviews…
“Facebook is a huge help to my business. Next spring I will advertise on FB and in some local magazines.
The best advertising is a happy customer and that is what I strive for !
I rely on my experience and knowledge of the area to separate me from the others.”
-Marshland Expeditions. Poquoson, Va.
“I look forward to getting out and introducing my kids to you and your family. Y’all have been a great example of how and what family is suppose to be.” -Marshland Expeditions Customer
Web SiteWix.COM, WordPress
Social Media
What SOCIAL MEDIA is NOT?
What is SOCIAL MEDIA?
The Basics
The Basics
People living in cities spend the most time on Social Media, at 70% of the population. And women, on average, spend 9% more time on social networking sites than men. –Pew Research Center
How many Internet users? WORLD: 2.4 Billion. With a B. –Internet World StatsUS: 274 Million.
The Basics
The Basics
The Basics
The Basics
The Basics:You Tube
MobileHow many times have you looked at your phone since this course started?
The Social Media Payoff
SOURCE: IntersectionConsulting.com/Blog
Photos! Photos! Photos!And then some more photos.
Photos…with people are even better!
Photos…with food & how tos!
Photos…with inspiration!
Photos…with inspiration!
Photos…with inspiration!
Photos…related to your brand!
Photos…related to your brand!
Photos…with a call to action!
Photos…with animals.But don’t be tempted to post too many things with
cute dogs. Content must be relevant to your audience.
Photos…with news.
Ask Questions.Fill in the blank. Captions. Get opinions.
Ask Questions.Fill in the blank. Captions. Get opinions.
InvitationsFacebook Events. Use beyond events – promotions, important
dates (like anniversary), etc.
InvitationsFacebook Events.
Contests. According to Buffer, 35% of fans like a page to participate in
contest and 42% do so to get coupons and discounts.
Repurpose Content. Celebrate and use content that similar organizations,
stakeholders and loyal brands are using.
Short and Sweet.
Social Media Education.
• Historical facts.• Modern day realities. • Equipment.• Animals. • Profiles (history of the crew)• Facts about stops along the
tour.• Chesapeake Bay
Mass Media
TV * RADIONEWSPAPERS * BLOGGERS
NEIGHBORHOOD NEWSLETTERSONLINE NEWS SITES * EMAIL NEWSLETTERS
CHAMBERS OF COMMERCEMAIN STREET ASSOCIATIONS
Marketing Collateral
Business CardsPostersPostcards
Thank You Notes
…all can be done really cheap!
EmailMailChimp
Dream. Build.
Connect.
Build a Plan
Build a Plan• Social Media• Web Site
• Blog• Event Calendar
• Media• Press Release• Free Calendar Listing
• Newsletters• Chamber of Commerce,
associations, etc.• Email
• Prospects and Previous Customers
• Marketing Collateral• Postcards• Business Cards• Thank You Notes
Sample Plan – Pre Blog Post
Sample Plan – Event Calendar
Sample Plan – Pre Social Media
Sample Plan – Post Blog Post
Sample Plan – Post Social Media
Sample Plan – Post Social Media
Sample Plan – Post Social Media
Sample Plan – Post Social Media
Nothing But Net!
Be consistent. Develop a plan. Be yourself. Be social. Spread the word.
Creating Memories. Creating Stories.
