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@EmmelieDe La Cruz | #WeAllGrowNYC
HEART + HUSTLE BUILDING INFLUENCE WITH YOUR PERSONAL BRAND
@EmmelieDe La Cruz | #WeAllGrowNYC
MY STORYSuperstar Student
Job HopperBranding Expert
@EmmelieDe La Cruz | #WeAllGrowNYC
TELLING YOUR STORY
HumanizesElevatesInforms
@EmmelieDe La Cruz | #WeAllGrowNYC
VisualsWordmark design
Website look and feelCollateral Material
ContentCopy
Blog postsNewsletter
Emails
ExperienceWork deliverables,
communication style, personality
InteractionStatus updates, tweets,
connections blog comments, events
Where do you tell your story?
@EmmelieDe La Cruz | #WeAllGrowNYC
TELLING YOUR STORY HUMANIZES YOU.
Profit from your niche
@EmmelieDe La Cruz | #WeAllGrowNYC
INFLUENCE = ENGAGEMENTPost Engagement Vs. Fan Engagement• (Likes + Comments) / Total Posts• (Likes + Comments) / Total Followers
18.9K 37.8K
@EmmelieDe La Cruz | #WeAllGrowNYC
INFLUENCE = ENGAGEMENT• Nathalie • 5419 likes + comments = 903 average post engagement• 28% fan engagement
• Flor De Maria • 2386 likes + Comments = 397 post engagement• 6% Fan Engagement
18.9K 37.8K
@EmmelieDe La Cruz | #WeAllGrowNYC
TELLING YOUR STORY ELEVATES YOU.
Communicate your credibility
@EmmelieDe La Cruz | #WeAllGrowNYC
ELEVATOR PITCH• What do you do?• What are your skills?• Who benefits?• What is the outcome? • What do you want?
@EmmelieDe La Cruz | #WeAllGrowNYC
TELLING YOUR STORY INFORMS YOU.
Blog like a brand + business
@EmmelieDe La Cruz | #WeAllGrowNYC
METRICS MATTERTop social posts + Best performing content
Iconoquare, Quill Engage, SumAll
@EmmelieDe La Cruz | #WeAllGrowNYC
METRICS MATTER
@EmmelieDe La Cruz | #WeAllGrowNYC
METRICS MATTER
@EmmelieDe La Cruz | #WeAllGrowNYC
TOOLS TO BUILD INFLUENCE• Email list– Periscope landing page– Opt-in Product
• Co-Schedule• Twitter Chats• Instagram Features• Pinterest Group Boards• Webinars/Videos• Personal Brand
@EmmelieDe La Cruz | #WeAllGrowNYC
FREE CHAPTER: bit.ly/mymfree (all lowercase)