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Hearst Submission Shining Star - WMOR - Comic Con 2016

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Page 1: Hearst Submission Shining Star - WMOR - Comic Con 2016
Page 2: Hearst Submission Shining Star - WMOR - Comic Con 2016

Now in its 5th year as a sponsor/partner, MOR-TV has elevated its presence and impact on Tampa Bay Comic Con. As one of the Southeast’s largest events, Tampa Bay Comic Con continues to set attendance records at The Tampa Convention Center, and continues to providecontent, branding opportunities, and drive ratings and views on MOR platforms. This was the biggest yet!

In 2016 MOR:

• Had the largest brand presence ever with large 19 foot and 15 foot banners staged in the main ballroom lobby of the event.

• Had strong brand presence on the exhibit hall floor on step and repeat walls throughout the hall, and our booth.

• MOR brought in Cosplay (costume play) character “The Real Life Peter Griffin” to help represent the MOR brand throughout TampaBay Comic Con. We shot promos, and content for a post-show 30 minute special. The Real Life Peter Griffin was a hit. We branded him with a special MOR cape that he wore, plus he also had on a branded MOR lanyard.

• We executed a special web based scavenger hunt based on the popular Pokemon Go concept, where attendees had to go to our website to find PokieMOR characters in order to win a prize.This became a big social and web driver for us.

• While at Tampa Bay Comic Con we shot content that would go into a 30-minute post event special on Tampa Bay Comic Con and would feature Harley Quinn Comic writer and Tampa Bay Resident, Jim Palmiotti.

We continue to find fun and unique ways to build our brand and station presence at Tampa Bay Comic Con. It continues to be one of our core annual events that we’ll continue to build and develop with our Tampa Bay Comic Con marketing partners. Take a look.

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https://youtu.be/9UKG70Xi58I

https://youtu.be/HnCKXODSihk

https://youtu.be/20MX-ct-9GQ

https://youtu.be/3GoxJxjzR70

Page 22: Hearst Submission Shining Star - WMOR - Comic Con 2016

https://youtu.be/4mlL6aglgDU

AUGUST 31st at 8pm

Households, A18-49, A25-54, and Women 25-54

TAMPA BAY COMIC CON

BEHIDE THE CHARACTERS

Page 23: Hearst Submission Shining Star - WMOR - Comic Con 2016

TAMPA BAY COMIC CON

On Camera Interviewees

Page 24: Hearst Submission Shining Star - WMOR - Comic Con 2016

MCOMICCONPOP15 44

MCOMICCONID05 19

MCOMICCONSPECIALAUG30 1

MCOMICCONQUINN8/3115 17

MCOMICCONQUINNWED15 8

MCOMICCONQUINNTON15 3

MCOMICCONMFAMCONWKN30 12

MCOMICCONMFAMCONTON30 43

MCOMICCONMFAMCONMON30 9

MCOMICCONFGUYADADCONMON3 10

MCOMICCONFGUYADADCONTON3 55

MCOMICCONFGUYADADCONWKN3 9

MCOMICCONPOP15 65 MPOKIEMORCOMICCON15 11

MCOMICCONID05 10 MCOMICONCONMONID 4

MCOMICCONSPECIALAUG30 24 MCOMICONCONWKNID 2

MCOMICCONQUINN8/3115 26 MCOMICONCONTONID 1

MCOMICCONQUINNWED15 16 MCOMICONEVENTID 62

MCOMICCONQUINNTON15 5

MCOMICCONMFAMCONWKN30 32

MCOMICCONMFAMCONTON30 39

MCOMICCONMFAMCONMON30 5

MCOMICCONFGUYADADCONMON3 27

MCOMICCONFGUYADADCONTON3 42

MCOMICCONFGUYADADCONWKN3 14

MCOMICCONPOP15 55 MPOKIEMORCOMICCON15 12

MCOMICCONID05 53 MCOMICONCONMONID 5

MCOMICCONSPECIALAUG30 14 MCOMICONCONWKNID 35

MCOMICCONQUINN8/3115 26 MCOMICONCONTONID 38

MCOMICCONQUINNWED15 10 MCOMICONEVENTID 284

MCOMICCONQUINNTON15 6

MCOMICCONMFAMCONWKN30 15

MCOMICCONMFAMCONTON30 35

MCOMICCONMFAMCONMON30 11

MCOMICCONFGUYADADCONMON3 13

MCOMICCONFGUYADADCONTON3 36

MCOMICCONFGUYADADCONWKN3 5

653Total Spots

230Total Spots

385Total Spots

Click Here to view the spreadsheet

Spot Summaries

Page 25: Hearst Submission Shining Star - WMOR - Comic Con 2016

Onsite Sweepstakes

MOR held a onsite sweepstakes called PokieMOR GO

Baseball size cards were handed out to every person whom entered the event.

Fans has to visit MOR-TV.com and search throughout the site looking for characters from our shows with

there Pokemon related names.

Grand Prize winner won a spot on our Comic Con Special.

Secondary winners won a prize pack.

Page 26: Hearst Submission Shining Star - WMOR - Comic Con 2016