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How a healthcare brand amplified brand awareness and built brand engagement through interactive Twitter chats with its audience on various health topics.
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Are you a healthcare brand trying to have a strong digital presence? Let's talk - [email protected]
How A Multi-Specialty Hospital Overcame The Toughest Healthcare Industry Challenges
Engaging posts on Social channels in line with event agenda to reach the right audience Highly relevant Blog posts by the Brand and Industry Influencers Building Awareness among the Targeted Community on Health sites & ForumsAmplification through Facebook Ads
1,006,903 +
96 412 + 247 tweets in just 1 hour
Increase in Twitter followers by 13%
Heightened visibility for the brand
Digital media savvy aged 25 to 40yrs
The time of the chat was chosen based on the research around online behaviour of the Target Group
Multi Specialty Hospital
20+ Centers across the Country
Connect the consumers with Specialist Doctors
Address concerns on social platforms because of the active presence of Target Group
Create month-on-month sustained interest on the brand’s offerings
Focus on different specialties
Enhance ‘Buzz’ around the Brand
Improve Customer Advocacy
Build Awareness about Expertiseand Specialties
Improve Brand Value
