Have You Made Google Ads Interactive yet?

Whats a rich media ad anyway? Rich media is a term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.

It offers more ways to involve an audience with an ad. These are few Rich Media creative types: •  Expand •  Float •  Peel down And much more when the user clicks!

Pretty exciting, right? So, what makes rich media banners stand out from static banners?

Static Banner Ads Interactive Banner Ads

1 Usually includes text with a visual. Has audio/video in it; rich in its behaviour

2 Small file size Large file size

3 Little to no interactivity Dynamic

4 No other technology can be used with standard banners

Can sync with technologies like java, JavaScript, DHTML.

5 Leads to advertiser’s landing page Can have many interactions

Increase brand recognition

Provide richer brand

experience

Get even more from retargeting WHY

RICH MEDIA ADS?

DoubleClick Studio, Google’s rich media production and development tool.

DIFFERENT TYPES OF CREATIVES

Multi-Floating

Push Down

Peel Down

Video

Expanding

Floating/Interstitial

In-Page

SOME STATS!

People exposed to rich media ads are 3X more likely to visit

a website than if they had been exposed to a standard

banner ad. Website traffic can increase by 6X! Thus it will create a positive effect on paid & organic search performance.

A user’s interaction with a rich media ad increases their brand recall when they do a later search.

According to eMarketer.com, Rich Media ads has an average CTR of 0.44%, while standard banners only have 0.12%.

Average engagement for Rich Media ads is 16.85%, and only 2.14% for standard banners.

Here are few examples to inspire great ideas in you…

Oracle uses a Poll to increase audience

engagement.

Shake Shack allows customers to contact

you easily with Click-to-Call.

The Clear Freshmen cleverly uses gamification in the ad to engage users.

Chivas uses a teaser that

encourages the user to engage

with the ad.

Audi let’s users drive around

the car on the entire webpage!

Fedex uses images to capture user’s attention.

Emirates engages a user in a

process of discovery that leads the user to make an informed

purchasing decision.

So, is it time for you to consider rich media for your online ad campaign? We are here! Let’s talk ☺

hello@happymarketer.com | www.happymarketer.com

@hmarketer

Presented By, Mary Merrin

Paid Media Analyst Happy Marketer

Twitter: @marymerrin LinkedIn: https://in.linkedin.com/in/mary-merrin-66339176

CREDITS

Special thanks to all the people who made and released these resources for free: •  Presentation template by SlidesCarnival •  Reference •  http://www.slidescarnival.com/ •  http://digitalsynopsis.com/inspiration/50-incredibly-creative-online-banner-ads/ •  www.mobileads.com •  http://slate.jivox.com/