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FFunction
Harnessing the power (and credibility) of data
in your PR strategy
Sébastien Pierre FFunction@Engagement+Impact CPRS
Montréal, 02 juin 2015
It's not random that I'm talking here
In front of PR & communication professionals
(I'm a software engineer)
It's because of a driving force
that pushed me into this field
And this force is having an impact
on many levels of our personal
and professional life
BIGDATA
Les données: une matière première à exploiter
The question is why are we seeing
such a trend, and why are so many
organizations jumping on the bandwagon
I
Internet & the new landscapeof communication
The Internet caused
a few dramatic changes
that have deeply impacted
the way we communicate
over the last 10 years
EVERYBODY IS A NEWS SOURCE
Blogs gave individuals a voice
and allowed them to reach millions,
competing with major news sources.
THE RISE OF CONVERSATION
The communication dynamic
shifted from broadcast (one-way)
to online conversation.
DIVERSIFICATION OF CHANNELS
From 140-characters (Twitter) to 5min reads
(Medium), from quick snaps (Instagram) to live
video (Periscope), from visual scrapbooks (Pinterest)
to wonderful bazaar (Tumblr), from friends (Facebook) to
colleagues (LinkedIn),Etc..
All these important changes
happened rather quickly
and had a deep impact on our expectations
as consumers of information
1. MORE VISUALS! The rise of Instagram, Pinterest, Twitter cards (and Infographics!) is directly related to the fact that we're drowning in text, and need more diversity in the content we're consuming.
2. MORE INTERACTION! Only a few people will read through half of a web article. Interaction, animation and visual storytelling allow to turn passive readers into active participants.
3. MORE ENGAGEMENT! The notion of community of readers/users is increasingly important. Sharing & conversations are key to engagement.
These changes happened at the same time
as data was becoming more easily available
and that people started to explore
how to use it in their communication.
Data as a creative material
Data as a creative material
Similar diversity, Philipp Steinweber & Andreas Koller, 2001
II
Early Adopters
EARLY ADOPTER
The New York Times
Context News industry on the decline, people less inclined to pay for news, rise of tablet/mobile, print format less relevant.
Approach Create data-driven articles that offer a unique perspective in our world.
Approach Create unique visual storytelling that create an engaging reading experience.
Result The New York Times managed to make its content unique and very valuable.
Other news sources have jumped onto the bandwagon.
Data-journalism is now a thing.
EARLY ADOPTERGeneral Electric
Context Complex world-class challenges: infrastructure, renewable energy, affordable health care.
How to bring these daunting topics to life and make them compelling to a general audience?
Learn more: https://hbr.org/2013/05/how-ge-uses-data-visualization/
Approach Create data-driven articles that offer a unique perspective in our world.
Visualizing.org Create an online community where organizations share data and people create visualizations, infographics & narratives.
Results GE positioned as a data-driven company greatly increases its credibility. The community involvement and reaching out to a general audience reinforced its brand and the issues the company is trying to solve.
CASE STUDY
The Bill & Melinda Gates Foundation
« Around the world, institutions are maximizing
their impact by becoming increasingly
transparent. This follows a fundamental truth:
that access to information and data fosters
effective collaboration.»
Context Data sharing and transparency increase impact & foster collaboration.
“"Bill is about numbers," says Steiner. "He wants to see the data. He values data more than ideology." (Roy Steiner)
Learn more: http://www.gatesfoundation.org/How-We-Work/General-Information/Information-Sharing-Approach
Approach Create infographics targeted to specific causes, with an emphasis on factual information supporting the foundation's goals
Approach Create an interactive, engaging reading experience with the annual letter, using data, numbers, charts and photos.
Approach Leverage social media and create snackable bits of information, either in the form of short videos or infographic tiles.
Results The Foundation managed to bring many subjects to the forefront of international news, including the eradication of malaria, the challenge of reducing maternal mortality or the importance of mobile payments for developing countries.
III
TYPES OF DATA
TYPES OF DATA
Statistics & Factoids
Source: Inequality.org
« In the United States, income inequality,
or the gap between the rich and everyone else,
has been growing markedly »
Source: Inequality.org
« In 2009, CEOs of major U.S. corporations
averaged 263 times the average compensation of
American workers. »
SOURCE: WorldBank
PRESS RELEASEIndonesia and World Bank Group to join forces to reduce child stunting and maternal mortality
Jakarta, May 21 2015 – In an effort to fight two major health issues – childhood stunting and women dying during childbirth -- Indonesia and the World Bank Group have agreed to seek immediate ways to reduce both preventable health problems. The decision followed a meeting between Indonesia President Joko Widodo and Bank Group President Jim Yong Kim in the presidential palace.
Kim said today that the Bank’s discussions with Indonesian authorities on the health issues will begin in the coming weeks and involve experts who have worked on both stunting and maternal mortality in a range of middle- and low-income countries, including China, Turkey, and Brazil. The two leaders spoke in their meeting of the urgency to tackle the issues, citing statistics that show 37 percent of all children in Indonesia are stunted and a maternal mortality rate of 190 out of 100,000 live births. Both rates are very high for a middle-income country.
“Stunting not only hurts physical growth – it also diminishes mental capacity,” Kim said today in a speech before students and faculty at the University of Indonesia. “ These children, and this country, pay a devastating price for this entirely preventable situation. It should not be allowed to persist.”
On the country’s high rates of maternal mortality, Kim said: “Indonesia has been able to reduce this slightly in recent years, but the rate is still excessively high considering Indonesia’s economic status and that women have access to universal maternal health coverage. We would very much like to bring the whole of our global knowledge on both of these issues to help Indonesia find solutions and dramatically reduce the incidence of stunting and maternal deaths.”
Kim added: “We are working with countries around the globe, including China, on ways to improve their delivery of health care and we welcome the opportunity to share lessons with Indonesia to see what might work best here,” said Dr. Kim. “We have reorganized the World Bank Group and are now faster and better at sharing global knowledge that can fix problems and improve people’s lives.”
Kim, who is a medical doctor and anthropologist by training, praised President Widodo for deciding to commit more resources to invest in the health of Indonesians through expanded universal coverage. Indonesia now spends only 1.2 percent of GDP on health care, one of the lowest rates in the world.
The announcement on health is part of a broader plan by the World Bank Group to support Indonesia’s development objectives. Over the next three to four years the Bank will provide more than $11 billion in financing for investments in critical infrastructure including energy, sea ports, better tax collection, and human development programs. The World Bank Group will also work with Indonesia to improve its business climate to attract more investors.
Kim’s announcement came during his first visit to Indonesia, where he also met with doctors and nurses at a health clinic in Central Java. In a public speech at the University of Indonesia, Dr. Kim reiterated that Indonesia has made remarkable gains by halving the poverty rate to 11.3 percent in 15 years and it can make even more progress if it increases investments in the health of its people.
World BankPress Release
SOURCE: WorldBank
PRESS RELEASEIndonesia and World Bank Group to join forces to reduce child stunting and maternal mortality
Jakarta, May 21 2015 – In an effort to fight two major health issues – childhood stunting and women dying during childbirth -- Indonesia and the World Bank Group have agreed to seek immediate ways to reduce both preventable health problems. The decision followed a meeting between Indonesia President Joko Widodo and Bank Group President Jim Yong Kim in the presidential palace.
Kim said today that the Bank’s discussions with Indonesian authorities on the health issues will begin in the coming weeks and involve experts who have worked on both stunting and maternal mortality in a range of middle- and low-income countries, including China, Turkey, and Brazil. The two leaders spoke in their meeting of the urgency to tackle the issues, citing statistics that show 37 percent of all children in Indonesia are stunted and a maternal mortality rate of 190 out of 100,000 live births. Both rates are very high for a middle-income country.
“Stunting not only hurts physical growth – it also diminishes mental capacity,” Kim said today in a speech before students and faculty at the University of Indonesia. “ These children, and this country, pay a devastating price for this entirely preventable situation. It should not be allowed to persist.”
On the country’s high rates of maternal mortality, Kim said: “Indonesia has been able to reduce this slightly in recent years, but the rate is still excessively high considering Indonesia’s economic status and that women have access to universal maternal health coverage. We would very much like to bring the whole of our global knowledge on both of these issues to help Indonesia find solutions and dramatically reduce the incidence of stunting and maternal deaths.”
Kim added: “We are working with countries around the globe, including China, on ways to improve their delivery of health care and we welcome the opportunity to share lessons with Indonesia to see what might work best here,” said Dr. Kim. “We have reorganized the World Bank Group and are now faster and better at sharing global knowledge that can fix problems and improve people’s lives.”
Kim, who is a medical doctor and anthropologist by training, praised President Widodo for deciding to commit more resources to invest in the health of Indonesians through expanded universal coverage. Indonesia now spends only 1.2 percent of GDP on health care, one of the lowest rates in the world.
The announcement on health is part of a broader plan by the World Bank Group to support Indonesia’s development objectives. Over the next three to four years the Bank will provide more than $11 billion in financing for investments in critical infrastructure including energy, sea ports, better tax collection, and human development programs. The World Bank Group will also work with Indonesia to improve its business climate to attract more investors.
Kim’s announcement came during his first visit to Indonesia, where he also met with doctors and nurses at a health clinic in Central Java. In a public speech at the University of Indonesia, Dr. Kim reiterated that Indonesia has made remarkable gains by halving the poverty rate to 11.3 percent in 15 years and it can make even more progress if it increases investments in the health of its people.
“37% of children in Indonesia are stunted”
SOURCE: WorldBank
PRESS RELEASEIndonesia and World Bank Group to join forces to reduce child stunting and maternal mortality
Jakarta, May 21 2015 – In an effort to fight two major health issues – childhood stunting and women dying during childbirth -- Indonesia and the World Bank Group have agreed to seek immediate ways to reduce both preventable health problems. The decision followed a meeting between Indonesia President Joko Widodo and Bank Group President Jim Yong Kim in the presidential palace.
Kim said today that the Bank’s discussions with Indonesian authorities on the health issues will begin in the coming weeks and involve experts who have worked on both stunting and maternal mortality in a range of middle- and low-income countries, including China, Turkey, and Brazil. The two leaders spoke in their meeting of the urgency to tackle the issues, citing statistics that show 37 percent of all children in Indonesia are stunted and a maternal mortality rate of 190 out of 100,000 live births. Both rates are very high for a middle-income country.
“Stunting not only hurts physical growth – it also diminishes mental capacity,” Kim said today in a speech before students and faculty at the University of Indonesia. “ These children, and this country, pay a devastating price for this entirely preventable situation. It should not be allowed to persist.”
On the country’s high rates of maternal mortality, Kim said: “Indonesia has been able to reduce this slightly in recent years, but the rate is still excessively high considering Indonesia’s economic status and that women have access to universal maternal health coverage. We would very much like to bring the whole of our global knowledge on both of these issues to help Indonesia find solutions and dramatically reduce the incidence of stunting and maternal deaths.”
Kim added: “We are working with countries around the globe, including China, on ways to improve their delivery of health care and we welcome the opportunity to share lessons with Indonesia to see what might work best here,” said Dr. Kim. “We have reorganized the World Bank Group and are now faster and better at sharing global knowledge that can fix problems and improve people’s lives.”
Kim, who is a medical doctor and anthropologist by training, praised President Widodo for deciding to commit more resources to invest in the health of Indonesians through expanded universal coverage. Indonesia now spends only 1.2 percent of GDP on health care, one of the lowest rates in the world.
The announcement on health is part of a broader plan by the World Bank Group to support Indonesia’s development objectives. Over the next three to four years the Bank will provide more than $11 billion in financing for investments in critical infrastructure including energy, sea ports, better tax collection, and human development programs. The World Bank Group will also work with Indonesia to improve its business climate to attract more investors.
Kim’s announcement came during his first visit to Indonesia, where he also met with doctors and nurses at a health clinic in Central Java. In a public speech at the University of Indonesia, Dr. Kim reiterated that Indonesia has made remarkable gains by halving the poverty rate to 11.3 percent in 15 years and it can make even more progress if it increases investments in the health of its people.
“Indonesia now spends only 1.2 percent of GDP on health care”
SOURCE: Quebecor
Quebecor Announces Sale of Archambault Group’s Retail Business to Renaud-Bray
Quebecor announced today that it has reached an agreement to sell Archambault Group’s retail operations to Renaud-Bray. The transaction includes the 14 Archambault stores, the archambault.ca website, and the English-language Paragraphe Bookstore.The transaction is subject to Competition Bureau approval.
“The retail sector has had to face tall challenges because of technological change and the advent of digital platforms, upheavals which have reshaped consumer habits,” commented Pierre Dion, President and CEO of Quebecor.“Today, the competition isn’t the shop across the street; it comes from major international players. Therefore, we are pleased that this transaction will keep Archambault’s retail operations in Québec hands. Renaud-Bray has built its reputation by developing the market for French-language cultural goods and offering Quebecers quality products,” Mr. Dion added.
“We thank all the employees who have helped make Archambault one of the most respected companies in Québec,” said Pierre Dion.
Pending the Competition Bureau’s decision, Quebecor will continue managing all of Archambault Group’s properties.
“Culture is at the core of our mission and according to our last annual cultural report, our investment in culture is worth a total of $498 million. It is important to note that Quebecor will remain an important player in the book industry through its 18 general literature publishing houses, including Les Éditions de l’Homme, Libre Expression, L’Hexagone, VLB Éditeur, Les Éditions du Trécarré and Les Éditions de la Bagnole, as well as its distribution arm Messageries A.D.P., and the academic publisher CEC Publishing. In music and concerts, Quebecor intends to remain a Québec leader through the operations of Musicor and Select,” Mr. Dion stated.
It should also be mentioned that Quebecor is deeply committed to the community, distributing donations and sponsorships worth nearly $30 million every year, more than half of which goes to numerous organizations, events and venues devoted to the arts and culture.The organizations supported by Quebecor include the Théâtre du Rideau Vert, Espace Félix-Leclerc,the Trois-Rivières International Poetry Festival, Les Correspondances d’Eastman, the Festival de musique émergente in Abitibi-Témiscamingue, Festi Jazz international in Rimouski, Jonquière en Musique, the Société professionnelle des auteurs et des compositeurs du Québec (SPACQ), the Musée national des beaux-arts du Québec and the Festival de nouveau cinéma.Quebecor also launched and fully funds the major philanthropic project Éléphant: The Memory of Québec Cinema, which is dedicated to preserving Québec’s cinematic heritage.
QuebecorPress Release
SOURCE: Quebecor
Quebecor Announces Sale of Archambault Group’s Retail Business to Renaud-Bray
Quebecor announced today that it has reached an agreement to sell Archambault Group’s retail operations to Renaud-Bray. The transaction includes the 14 Archambault stores, the archambault.ca website, and the English-language Paragraphe Bookstore.The transaction is subject to Competition Bureau approval.
“The retail sector has had to face tall challenges because of technological change and the advent of digital platforms, upheavals which have reshaped consumer habits,” commented Pierre Dion, President and CEO of Quebecor.“Today, the competition isn’t the shop across the street; it comes from major international players. Therefore, we are pleased that this transaction will keep Archambault’s retail operations in Québec hands. Renaud-Bray has built its reputation by developing the market for French-language cultural goods and offering Quebecers quality products,” Mr. Dion added.
“We thank all the employees who have helped make Archambault one of the most respected companies in Québec,” said Pierre Dion.
Pending the Competition Bureau’s decision, Quebecor will continue managing all of Archambault Group’s properties.
“Culture is at the core of our mission and according to our last annual cultural report, our investment in culture is worth a total of $498 million. It is important to note that Quebecor will remain an important player in the book industry through its 18 general literature publishing houses, including Les Éditions de l’Homme, Libre Expression, L’Hexagone, VLB Éditeur, Les Éditions du Trécarré and Les Éditions de la Bagnole, as well as its distribution arm Messageries A.D.P., and the academic publisher CEC Publishing. In music and concerts, Quebecor intends to remain a Québec leader through the operations of Musicor and Select,” Mr. Dion stated.
It should also be mentioned that Quebecor is deeply committed to the community, distributing donations and sponsorships worth nearly $30 million every year, more than half of which goes to numerous organizations, events and venues devoted to the arts and culture.The organizations supported by Quebecor include the Théâtre du Rideau Vert, Espace Félix-Leclerc,the Trois-Rivières International Poetry Festival, Les Correspondances d’Eastman, the Festival de musique émergente in Abitibi-Témiscamingue, Festi Jazz international in Rimouski, Jonquière en Musique, the Société professionnelle des auteurs et des compositeurs du Québec (SPACQ), the Musée national des beaux-arts du Québec and the Festival de nouveau cinéma.Quebecor also launched and fully funds the major philanthropic project Éléphant: The Memory of Québec Cinema, which is dedicated to preserving Québec’s cinematic heritage.
“the transaction includes 14 Archambault stores”
SOURCE: Quebecor
Quebecor Announces Sale of Archambault Group’s Retail Business to Renaud-Bray
Quebecor announced today that it has reached an agreement to sell Archambault Group’s retail operations to Renaud-Bray. The transaction includes the 14 Archambault stores, the archambault.ca website, and the English-language Paragraphe Bookstore.The transaction is subject to Competition Bureau approval.
“The retail sector has had to face tall challenges because of technological change and the advent of digital platforms, upheavals which have reshaped consumer habits,” commented Pierre Dion, President and CEO of Quebecor.“Today, the competition isn’t the shop across the street; it comes from major international players. Therefore, we are pleased that this transaction will keep Archambault’s retail operations in Québec hands. Renaud-Bray has built its reputation by developing the market for French-language cultural goods and offering Quebecers quality products,” Mr. Dion added.
“We thank all the employees who have helped make Archambault one of the most respected companies in Québec,” said Pierre Dion.
Pending the Competition Bureau’s decision, Quebecor will continue managing all of Archambault Group’s properties.
“Culture is at the core of our mission and according to our last annual cultural report, our investment in culture is worth a total of $498 million. It is important to note that Quebecor will remain an important player in the book industry through its 18 general literature publishing houses, including Les Éditions de l’Homme, Libre Expression, L’Hexagone, VLB Éditeur, Les Éditions du Trécarré and Les Éditions de la Bagnole, as well as its distribution arm Messageries A.D.P., and the academic publisher CEC Publishing. In music and concerts, Quebecor intends to remain a Québec leader through the operations of Musicor and Select,” Mr. Dion stated.
It should also be mentioned that Quebecor is deeply committed to the community, distributing donations and sponsorships worth nearly $30 million every year, more than half of which goes to numerous organizations, events and venues devoted to the arts and culture.The organizations supported by Quebecor include the Théâtre du Rideau Vert, Espace Félix-Leclerc,the Trois-Rivières International Poetry Festival, Les Correspondances d’Eastman, the Festival de musique émergente in Abitibi-Témiscamingue, Festi Jazz international in Rimouski, Jonquière en Musique, the Société professionnelle des auteurs et des compositeurs du Québec (SPACQ), the Musée national des beaux-arts du Québec and the Festival de nouveau cinéma.Quebecor also launched and fully funds the major philanthropic project Éléphant: The Memory of Québec Cinema, which is dedicated to preserving Québec’s cinematic heritage.
“investment in culture is worth a total of $498 million”
Statistics & Amounts
FACTUALProvide bits of factual (quantitative) information.
CREDIBLEGive credibility and a notion of scale.
REUSABLECan be re-used in further news pieces.
Quebecor Announces Sale of Archambault Group’s Retail Business to Renaud-Bray
Quebecor announced today that it has reached an agreement to sell Archambault Group’s retail operations to Renaud-Bray. The transaction includes the 14 Archambault stores, the archambault.ca website, and the English-language Paragraphe Bookstore.The transaction is subject to Competition Bureau approval.
“The retail sector has had to face tall challenges because of technological change and the advent of digital platforms, upheavals which have reshaped consumer habits,” commented Pierre Dion, President and CEO of Quebecor.“Today, the competition isn’t the shop across the street; it comes from major international players. Therefore, we are pleased that this transaction will keep Archambault’s retail operations in Québec hands. Renaud-Bray has built its reputation by developing the market for French-language cultural goods and offering Quebecers quality products,” Mr. Dion added.
“We thank all the employees who have helped make Archambault one of the most respected companies in Québec,” said Pierre Dion.
Pending the Competition Bureau’s decision, Quebecor will continue managing all of Archambault Group’s properties.
“Culture is at the core of our mission and according to our last annual cultural report, our investment in culture is worth a total of $498 million. It is important to note that Quebecor will remain an important player in the book industry through its 18 general literature publishing houses, including Les Éditions de l’Homme, Libre Expression, L’Hexagone, VLB Éditeur, Les Éditions du Trécarré and Les Éditions de la Bagnole, as well as its distribution arm Messageries A.D.P., and the academic publisher CEC Publishing. In music and concerts, Quebecor intends to remain a Québec leader through the operations of Musicor and Select,” Mr. Dion stated.
It should also be mentioned that Quebecor is deeply committed to the community, distributing donations and sponsorships worth nearly $30 million every year, more than half of which goes to numerous organizations, events and venues devoted to the arts and culture.The organizations supported by Quebecor include the Théâtre du Rideau Vert, Espace Félix-Leclerc,the Trois-Rivières International Poetry Festival, Les Correspondances d’Eastman, the Festival de musique émergente in Abitibi-Témiscamingue, Festi Jazz international in Rimouski, Jonquière en Musique, the Société professionnelle des auteurs et des compositeurs du Québec (SPACQ), the Musée national des beaux-arts du Québec and the Festival de nouveau cinéma.Quebecor also launched and fully funds the major philanthropic project Éléphant: The Memory of Québec Cinema, which is dedicated to preserving Québec’s cinematic heritage.
Factoid/Factlet “A little-known bit of information; trivial but interesting data.” [CNN]
INTERESTING/SURPRISINGSomething that is counter-intuitive or surprising, that you could mention as an anecdote in a conversation.
SHAREABLEFactoids are eminently shareable because they're short and interesting.
Uses
PRESSRELEASES
SHORTARTICLES
INFOGRAPHICS TWEETS
TYPES OF DATA
Aggregates
SOURCE: The Economist
Aggregates
OVERVIEWGive high-level numbers that cover a selection of elements (years, countries, companies, groups of people, etc).
TRENDSBecause they're often represented visually, they allow to quickly spot trends and patterns.
REFERENCE & COMPARISONProviding the actual numbers also help for detailed comparison.
SOURCE: The Economist
Uses
ARTICLES REPORTS INFOGRAPHICS
TYPES OF DATA
Raw data
Raw data
TRANSPARENCYRaw data is best for transparency, as you provide all the details.
RE-USEOther organizations are more likely to re-use your data if its is fine-grained or raw.
NOT VERY USER FRIENDLYThe downside is that raw data is hard to communicate, as it is too complex to be user friendly.
Uses
REFERENCE DATAVISUALIZATION
DATABASES
Ease of communication
INFORMATION COMPLEXITY
Potential for insights
IV
Case Studies
SIMPLEDATA
COMPLEXDATA
NARRATIONDRIVEN
EXPLORATIONDRIVEN
SIMPLEDATA
COMPLEXDATA
NARRATIONDRIVEN
EXPLORATIONDRIVEN
PROJECTPROJECT
CLIENT
CATEGORY
Sleep is awesome!Sleep is awesome!
ZEO
InfographicYEAR
2012SIMPLE DATA/STRONGNARRATIVE
Challenge
EARLY QUANTITATIVE SELFZeo was an early in the market of IoT & quantitative self, with very few similar products.
RAISING AWARNESSGood sleep and good health are closely related, but this is often overlooked.
SET THE TONEThe Zeo device uses (and visualizes) your sleep data. Using facts & figures was very important.
1
2 THE RISKS OF BAD SLEEPAdds a bit of a scare factor, or “wake up call” on why sleep is important
1
3 WHERE DO YOU FIT?3
4
WHERE DO YOU FIT?Compare yourself to the rest of the population, increasing the reader's engagement
WHAT DO YOU GET OUT OF BETTER SLEEPFollowed by the call to action
THE RISKS OF BAD SLEEPAdds a bit of a scare factor, or “wake up call” on why sleep is important
CONTEXTA good news “sleep is awesome” and a bad news “sleep loss is killer” to get interest
“Zeo not only had to manage the usual issues that all
start-ups have to deal with as they launch and grow,
it also had to convince the world that sleep health was
important. [...]
The company did help kick off a discussion about
sleep health.”
SOURCE: MobileHealthNews
PROJECTPROJECT
CLIENT
CATEGORY
Your Daily Dose of Water
Good Magazine
Interactive InfographicYEAR
2012FACTOIDS &STATISTICAL MODELS/NARRATION &SELF-PARAMETERIZATION
Challenge
RAISING AWARENESS/SUPPORTWater is precious, and Levi's was introducing a new line using much less water.
FUN & ENGAGINGBecause viewers are online, the interactive needs to be engaging, shareable and not too long.
SIMPLE CONCEPT
The experience follows our daily routine, which any (westerner) can relate to.
PERSONALIZED
Like a quiz, the experience will lead you to discover how much water you used through your daily routine.
“Your daily dose of
water is our most
popular infographic”
SOURCE: MobileHealthNews
Emily, GOOD.is
PROJECT
CLIENT
CATEGORY
Earth Insights
HP
Data-visualizationYEAR
2013MILLIONSOF DATA POINTS/EXPLORATION & CONTEXTUALIZED NARRATION
Challenge
BIG DATA FOR THE ENVIRONMENTFor the first time, biodiversity is monitored globally using state-of-the art technology (provided by HP).
INTERNATIONAL COLLABORATIONHP, Conservation International and TEAM worked together across 16 sites, over 7 years.
TOUCH-SCREEN & WEBThe project was created specifically for the HP Discover Event
FUNNEL STRUCTURE
The end-result data (the WPI) being quite complex, we created a funnel structure taking the user from the high-level to the more detailed.
INTRODUCTION
PowerPoint-style slider that sets the context for the interactive.
OVERVIEW
The world map helps see the coverage, the yellow discs expand and animal pictures flash as the timeline progresses: the visual cues help understand intuitively what the data is about.
TRENDS & DISCOVERY
The tap interaction is fun and feel like a game of guessing/discovering what the animal will look like. At the same time, the visualization allows to discover trends and prepares for the WPI.
THE WPI
The WPI is the end result of all this complex research... and is equally complex to understand. It is a statistical indicator which value has no existing unit.
PROJECT
CLIENT
CATEGORY
Women In Science
UNESCO
Data-visualizationYEAR
2014THOUSANDSOF DATA POINTS/EXPLORATIONDRIVEN
Challenge
ENGAGING REFERENCEUNESCO'S Institute of Statistics (UIS) is all about using data to make difference. Tables are boring for a general audience, so making the data engaging was a key element.
PARTNERSHIP WITH L'OREALThe interactive was unveiled at the same time as L'Oréal “UNESCO Awards for Women in Science” recipients.
TABLET & WEBThe interactive need to work on tablets and desktops.
A PHYSICAL METAPHOR
The interface and navigation uses photos and physical/real world metaphors to put the data in context.
DRILL-DOWN & DISCOVER
Drilling down allows to get the details. The Petri-dish adds an element of surprise and opens the exploration.
PROJECT
CLIENT
CATEGORY
It's My Life
Canadian Cancer Society
Interactive InfographicYEAR
2014THOUSANDSOF DATA POINTS/NARRATION &SELF-PARAMETERIZATION
Challenge
A DIFFICULT TOPICTalking about cancer, and especially cancer data is difficult. The data itself has an inherent scare factor that might make people don't want to look at it.
FOCUSED ON ACTIONThe core message is that we're not powerless and can change our habits to reduce the risk of cancer.
LEVERAGING SOCIAL MEDIASocial media should be used to make users commit to changes in their friends network.
ANIMATED INTRODUCTION
The animated, colourful, illustrated introduction allows to introduce the topic while setting a friendly tone and drives attention.
The use of animation if particularly effective as it shows the user that there is a rich experience ahead.
PERSONALIZED DATA
Users answer a few questions that allow to personalize the experience and get data that is more relevant to the user.
ENGAGING INTERACTIONS
Questions about lifestyle are asked using very simple visual question that involve different types of interaction.
ENGAGING INTERACTIONS
Answers give positive feedback or advices that will prepare the user to take action.
DETAILS ON DEMAND
At any time you can have access to finer-grain data that gives you the numbers in detail.
PUBLIC COMMITMENT
At the end of the experience, the user is invite to commit to changing one action on Facebook & Twitter.
VISITORS20K unique visitors28K visits
ENGAGEMENT 4:11 spent on average at It’s My Life!5K pledges to change their behaviour
IV
7 things to knowwhen working with data
#1 Data Is Not Information
Data needs context to be interpreted and turned to information.
#2Data calls for (visual) summaries
Visuals and statistics make data digestible.
#3 Data = Fact (for a lot of people) Numbers have an authority that words don't have.
#4 Visuals AreThe Message The way you choose to represent the data defines how people will read it.
HEADLINE
“Obama undid the mess left by the previous administration”
HEADLINE
“Just as many jobs were lost during the Bush yeas as during the Obama years”
#5Data May Not MatchYour Story
Data won't necessary tell the story you would like it to tell (but you can always tweak the charts)
#6 Data Opens Up Dialogue(and criticism) As there's not a single unique way to interpret data, using data means you open up to a conversation.
Same dataset, Three different interpretations Data: Spending of the global middleclass, 2009-2030
#7 Data Leads to NewNarrative Forms
Showing data means that you won't be able to explain everything, and will let some of the story be written by the reader.
VI
The Road Ahead
Informationvs Emotion
Ad agencies have always been focused on emotion, but information is now equally important.
PR firms have an advantage in using information to create a meaningful relation with the audience.
Visualsfor impact
With the ever-growing amount of information, visuals can make a tremendous difference in helping get the message across.
Transparency& Measurement
Metrics are collected, analyzed but don't necessary mean anything. What is important is to spot trends, patterns, which are not visible in numbers but visible once you start exploring the data overall.
Data, data& more data
Organizations, companies, government are creating/collecting more data. They already need to communicate it, but there are very few service providers who can already deal with it.
