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Harness the power of QR code marketing (infographic)

Scan your way to success

QR codes present a unique way for marketers to engage an increasingly larger market due to the continued adoptionof smartphones the world over. These codes can be generated online for free which makes using them in amarketing campaign accessible to everyone looking for cost-effective, inventive, optimized, but most importantly funways to help captivate their audience!

If you are new to QR code marketing, need more convincing of it's huge potential or just want some tips on how to getpeople scanning for your content check out this solid infographic from the folks at Unitag.

Harness the power of QR code marketing

Trust that you learned a thing or two about QR code marketing from this great infographic! The great thing about QRcodes is the versatility that they offer to us marketers and they can really be used in so many different, innovativeways that it is worth going over what types of content you should be using to get people engaging with your brand!

Do QR code marketing the right way

Simply slapping a QR code onto your marketing material in the hope of getting people to scan it is wishful thinking.You need to provide your audience with valuable, engaging content that compensates them for the time they need tospend getting their phone out and scanning your code. This can be achieved by offering content in the form of:

Downloadable content (song, video)

Discount coupons for hot products

Competition entry form

Product details

Directions to your nearest outlet

These are just a few of the ways that you could be using QR codes to get the most out of your marketing efforts butthere are many other unique ways you could be using them! Be sure to publish your QR codes on your businesscards, packaging, catalogues and generally any printable marketing materials to help extend your marketing reach.You can even use QR codes in your email marketing strategy!

Do you need help with your marketing?

Oxygen 2.0 is is a full service inbound marketing, branding and web development agency uniquely placed to deliverinbound marketing solutions that turn our customers’ leads into qualified leads, and turn those leads into payingcustomers. Request a consultation now and find out more about how we can help you today!

Posted by Dewet Boshoff on Fri 06 Mar,2015

Dewet is originally from South Africa andhas been living in Asia for almost 10 years.He found his calling in China, becoming afluent Mandarin speaker whilst studyingBusiness & Chinese at ShenzhenUniversity, and was among the first cohortof foreign students to graduate withhonours there. He is an inbound marketingscholar and social media enthusiast. Dewetdelights in using his language skills topromote inbound in China and to educatethe West on Chinese social media. WhenDewet isn't on the job he enjoys outdooractivities, traveling to exotic locations andsocialising with his friends-online and in the real world!

Topics: QR code marketing