HARD ROCK PARK

Kerry Graves Vice President Marketing & SalesOpening Team 2007 -2008

HARD ROCK PARK

Opened in 2008 andWas the first U.S.Independent themepark to be builtin over a decade.

The largestTourism attractionin South Carolina’shistory.

Responsibilities

Recruited for a one year project for the successful startup

Created, developed and implemented the sales and marketing strategy, structure and direction for the entire organization.

Branding

Accomplishments

Developed unique branding based on Hard Rock International’s distinctive product.

Designed a brand guidelines comprehensive manual for usage by employees, channel partners, designers and marketing agencies.

Staffing & Training

Accomplishments

Designed, staffed and trained the departments that make up the overall Marketing Division. Publicity & Public Relations Promotions & Sponsorships Advertising & E-Marketing Group & Corporate Sales

Managed nine direct reports and a staff of18.

Internet & EMarketing

Accomplishments

Conceptualized and directed the development of an interactive, award-winning website and viral marketing programs.

Responsible for the creation of an interactive mobile ticketing ap.

Created the first Ebay “first to ride the coaster” auction with proceeds going to charity.

Accomplishments

Instrumental in developing internationally acclaimed opening event featuring The Eagles and Moody Blues.

Directed marketing and promotional programs with Hard Rock Cafes, both Franchise and Company owed.

Marketing & Advertising Budget

Accomplishments

Developed and administered a $2,753,811 Pre-Opening

Marketing budget.

Developed and administered a $5,222,503 Opening Year Marketing budget.

Accomplishments

Instrumental in developing internationally acclaimed opening event featuring The Eagles and Moody Blues.

Directed marketing and promotional programs with Hard Rock Cafes, both Franchise and Company owed.

Annual Pass Program

Accomplishments

Conceptualized and implemented an annual pass/raving fan program and “fan” database. accounting for 35,000 pass holders. Generating over $3 million in revenue. results achieved prior to park opening.

results achieved prior to park opening.

Hard Rock Park Opened June 2008