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A sampling promotions agency surprising targeted consumers with samples where they live, work & play
January 2016handit2.com
What is the Handit2 Network?
The Handit2 Network is a venue-based sampling promotions agency offering targeted grassroots access to over 20 million consumers in the USA and Canada. We surprise your targeted consumer in the ‘real world’; that is, in brick-and-mortar environments where they live, work and play. We specialize in offering custom, measurable, solo sampling promotions via channels where influencers are part of the fabric, saving you money since hired ambassadors are not necessary.
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Our Channels
The Sampling Landscape and Where We Fit
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Distribution Method
Received Serendipitou
sly
Highly Targetabl
e
Cost Effectiv
e
No Samples Thrown
OutNo Risk of
Duplication
Scalable to Millions of Consumers Uncluttered
Venue-Based
SamplingTrue True True True False True True
E-Commerce Sampling True True True False True True True
Direct Mail Sampling True True False False True True True
Street Team Sampling True False True True False True True
Home Party Sampling False True False True False True True
In/On-Pack Sampling True False True False True True False
Request a Sample Online
False True False True True True False
In-Store Sampling True False False True False True False
Event Sampling True False True False False True False
Subscription Box
SamplingFalse True True False True False False
Our Verticals Defined
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OB-GYNsBirth CentersWIC Facilities
Childbirth ClassesNewborn Care Classes
Lactation ClassesMidwives & Doulas
Mommy & Me ClassesDaycare Centers
PreschoolsPediatriciansKid Fitness
Elementary SchoolsCamps
Birthday Party VenuesBoys & Girls Clubs
Music/Theater VenuesDentists
Family Doctors
Colleges (Rec Centers, Intramurals, Health Clinics)
Health ClubsRock Climbing Gyms
YogaDance & Ballet Studios
Spin StudiosSwimming PoolsTutoring Centers
GymnasticsMartial Arts
Cheerleading
Hair, Nail, Tanning SalonsDance Studios
OB-GYNsSpas
Women Only Health ClubsYoga StudiosBarre Classes
PilatesDietitians & Nutritionists
Weight Loss CentersAcupuncturistsDermatologists
Cosmetic SurgeonsChiropractors
Cooking ClassesHair Removal / Electrolysis
Massage Therapists
Health ClubsMartial Arts Studios
Barber ShopsBoot Camps
Military Fitness FacilitiesBoxing Centers
UrologistsPolice & Fire Stations
Senior CentersRetirement Communities
Senior ClassesCountry Clubs
ChurchesAudiologistsCardiologistsHealth Clinics
Health ClubsDance Studios
Community Rec Centers Martial Arts Studios
Yoga StudiosPilates
Military Fitness FacilitiesBoot Camps
Extreme Fitness ClassesSports MedicinePhysical TherapyPersonal Trainers
‘Muscle Gyms’Racquet SportsSwimming Pools
KennelsAnimal Shelters
Pet Friendly HotelsPet Adoption Agencies
VeterinariansPet HospitalsPet GroomingPet Training
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Current / Recent Clients
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Venues Love Us!
“Our customers have been so excited to receive samples. We have parents returning asking what products we will be sharing next. Thank you for allowing us to take part in these promotions.”
- Patricia Palmer, Director, Earth Angels Childcare Center, Bellbrook OH
“Your products are awesome! We promoted the program on all social media outlets. Thanks so much for the informative books and water bottles. Our athletes greatly appreciated it.”
- Danielle, CrossFit Blue Ash, Cincinnati OH
Handit2 Venues
80% Independents
20% Chains
Benefits to the Venue– Free gift to give to their clients / customers / members– Turnkey process managed by someone else– Simple to enroll; they can always opt-out– Fun excuse to interact with their customers– Getting samples / products they would never have received otherwise
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What We Do: Venue-Based Sampling
Define your promotion… …and we do the rest
Your Customized Promotion
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We guide you through the process of building a promotion customized to your brand and goals. Choose your target demographic, geography, program size and timing. – You specify your target demographic (including
whether consumer or practitioner); we select venues from our database of over 1 million businesses to reach them
– You specify markets where the promotion will run – You specify where you hope to see a lift in sales
(offline, online or both)– You specify a budget and/or number of samples you
wish to distribute– You specify which month(s) your promotion will run
and if it will be one-time or recurring
Segment Our Network By…• Venue type• Geography • Venue demographics• Neighborhood demographics• Proximity to key retailers
We Enroll, Ship and Manage
Shipping and Fulfillment– Ship materials in bulk to our fulfillment center– We manage all logistics associated with
shipment to each participating facility– Complete tracking available via Fedex Ground
or UPS Ground– Proof of insurance and 3rd party accreditation
available upon request– LTL, refrigerated, frozen delivery available for
brands that require it– Quotes within 48 hours
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Venue Enrollments– All venues opt-in and agree to participate in the promotion– Venue owners/managers act as brand ambassadors– These ambassadors often have a pre-existing relationship
with the target consumer – Every venue opts-in to each distinct sampling program,
ensuring each venue is enthusiastic to participate
Venues Share
Pre-Promotion– Venue alerts customers that samples are coming– Setup display
During Promotion– Distribute samples– Distribute coupons– Collect feedback from customers– Take photos or videos
After Promotion– Submit photos or videos– Submit venue feedback– Request feedback from customers– Prizes rewarded to venues that collect consumer feedback
Optional Add-On– Send post-program digital coupon offer to customers
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= Offline!
Consumers Try & Give Feedback
The Consumer Experience– Consumers visit their venue, see a display– Receive a sample, coupon, and feedback form– Try the sample– Provide feedback– Receive reminders from their venue to provide feedback
Optional Add-Ons– Receive a digital coupon from their venue– Consumer photo/video contest– Video interview / testimonials
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= Offline!
Feedback From Consumers & Venues
How We Collect Feedback From Consumers– paper comment forms available during the promotion– digital feedback options conveyed onsite during promotion– follow up digital correspondence sent to consumer by venue
How We Collect Feedback From Venue Staff– paper feedback form included in the promotion manual– follow up digital correspondence sent to venue
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Measurement
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ROI Analysis Options Included with Every Program– Consumer survey
• Awareness, trial, conversion, intent questions asked at receipt of sample• Completely customizable survey based on brand needs and measurement goals• (Optional add-on) Post-program follow up survey to allow for pre- vs post- analysis
– Account-specific test vs control sales analysis• Identify which stores theoretically should benefit from sampling effort because
Handit2 sampling took place nearby. This is the ‘test’ group. All other retailers are the ‘control’ group.
• If sampling happens during week 0, identify baseline weekly sales figures for week -1 for both the test and control groups
• For weeks 1 to 20, look at test vs control weekly sales figures and compare to week -1 baseline
• Report test vs control results• Note: This analysis requires account-specific sales data provided to Handit2 by the
client
– Coupon redemption• Estimate sales lift based on paper coupon redemption results• Optional digital coupon distribution
– coupon distributed via venue influencer email and social media efforts– Optional custom URLs where each influencer’s success at coupon
propagation can be measured
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Example of Retailer Geotargeting
− Each green dot represents a targeted retailer in Cincinnati
− Each yellow circle represents a 1 mile ring around the targeted retailer
− Each blue dot is a targeted sampling venue nearby
− For this client, we targeted all blue dots within yellow circles for sampling
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National Campaign Case Study: Aquaphor
The ClientAquaphor is a Beiersdorf brand, a global leader in the skin care industry.
The GoalThe goal of the promotion was to increase awareness and use of Aquaphor Healing Ointment and Aquaphor Gentle Wash & Shampoo among moms with children under the age of 3.
The Promotion1,000,000 Aquaphor Healing Ointment and Aquaphor Gentle Wash & Shampoo samples and coupons distributed nationwide via 15,000 daycares, mommy & me classes, lactation/breastfeeding classes, and childbirth classes.
The ResultsAquaphor brand team wins internal award for the largest market share gain that year. The promotion had an above average response from customers. 97% of participating venues indicated they would participate again.
“We love the stuff. We are constantly recommending it to families, whether it
be for diaper areas, itchy, scratchy spots or dry lips. This stuff works
wonders.”
CreativiTown Daycare, Orlando FL
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Regional Campaign Case Study: Live Real Farms
The ClientLive Real Farms is a trademark of Dairy Farmers of America, America’s largest dairy cooperative.
The GoalThe goal of the promotion was to increase awareness of Live Real Farms Energy drinks among moms who experience low energy.
The Promotion25,000 Live Real Farms Energy Drink samples and coupons distributed via 256 daycare centers in the Minneapolis and Milwaukee DMAs. In order to qualify for participation, venues were required to have a median household income of at least $50,000.
The Results92% of participating venues indicated they would participate again. 93% of consumers reported not being familiar with the Live Real Farms brand prior to the promotion. 67% of consumers intend to purchase the product after trying the sample. 40% of consumers who tried the sample reported being very likely to recommend Live Real Farms to family and friends.
“This is a great product. It is convenient and yummy!”
Grace Lutheran Child Development, Twin Lakes WI
Minneapolis DMA Milwaukee DMA
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Practitioner Campaign Case Study: Mother’s Milk
The ClientFounded in 1974, Traditional Medicinals manufactures 50 herbal teas created by herbalists for health and wellness.
The GoalThe goal of the promotion was to increase awareness and use of Organic Mother’s Milk tea among lactating women.
The PromotionYearlong program where Organic Mother‘s Milk tea samples and couponsare distributed on a quarterly basis to lactating moms via birth practitionersnationwide. Parents received samples via the front desk or by hand.
The ResultsTraditional Medicinals has decide to outsource their entire Mother’s Milk Practitioner Sampling program to us. We run promotions for them quarterly. 100% of participating venues indicated they would participate again.
“It’s great! Mothers say it really helps milk come in faster and has a great taste.”
Miami Maternity Center, Miami, FL
