”Marketing”

Haaga-Helia Markus Nieminen,Creative Director, Partner

dynamo&son

Agenda

The world we live in.

Is full of shit

What to do and what not to do.

Strategy

Good marketing is based on understanding

the people.

Making ads is notgood marketing.

From target groupsto tribes.

People like us, do things like these. –Seth Godin

It’s not abouttechnology or gimmicks.

That’s horse shit.

What is the purposeof marketing?

Goals

Good marketing is anything that makes people

love the company more.

The purpose of marketing is to change

the existing market.

Channellingyour message

Channels

Marketing is a system

Place

Price

Promotion

Physical

PeopleProduct

Process

7’P’s

Nike and Apple partnered in 2006 to develop the Nike Plus line of trainers and compatibleapp/tracking device.

Stand out fromthe crowd

Creativity

Advertising is the pricecompanies pay for

being unoriginal

Yves Béhar

”

”

Keep in mind

Are you an artist,or a problem solver?

1.01365 = 37.80.99365 = 0.03

Thank you

Markus Nieminen, @markusnieminen