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Presentation on Guerilla Marketing

CONCEPT

• Advertising strategy designed for small businesses

• Little budget to spend• Involves high energy and imagination• Focusing on grasping attention of the public

Pros & Cons of Guerilla Marketing

• Relies on time, energy and dedication

• It’s proven in action to work for small businesses• Simple to understand, easy to implement and

outrageously inexpensive

• But not always failsafe• Not for the thin-skinned people

Examples