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Get SMART
Growth hacking requires goal setting
Be sure that your event goals are Specific, Measurable, Achievable, Relevant and Time-bound
Set a strict - but realistic - timeline for arranging vendors, sponsors and speakers
Determine goals for weekly ticket sales and monitor your numbers carefully
Think Murphy’s Law - anything that can go wrong will go wrong
Learn from your missed deadlines and other failures through relentless experimentation
Growth-focused event professionals find out exactly what went wrong, document it and make appropriate changes
Experiment to Succeed
Content is King
Many failed startups can tell you that even the best marketing strategy cannot possibly succeed when built on a bad product
Prove to your target audience that your event is relevant and exciting
Put out consistently beautiful and interesting content
A steady stream of social media and blog posts with an email campaign, or something more creative, is the best way to encourage registration
“Going Viral” Takes Planning
Virality is not serendipitous
“Shareability” must be deliberately built into your marketing strategy to capture exponential growth
Events capture virality when attendees are incentivized to refer their friends through social deals
FOMO Is Your Friend
Make sure your potential attendees are constantly reminded of how awesome your event is
You can do this through first-person testimonials and unforgettable photos/videos from your last event
Encourage speakers and sponsors to share content on social media
Consider the Long Term
Keep an eye on sustainability
Don’t stretch a small planning team too thin and never accept more attendees than your venue can handle
Remember to gather data and take detailed notes on everything that happens on the day of the event - this will help when planning for the next event