SOME

KEY

QUESTIONS

Are organizations that are great workplaces more successful as well?

What is a great workplace? What can organizations do to create and sustain a great

workplace culture?

Is it easier for small sized organizations to create & sustain a great workplace in retail

sector?

Do organizations that are great workplaces in retail sector face lesser attrition?

Do organizations that are great workplaces in retail sector attract more talent through

internal referrals?

Do organizations that are great workplaces in retail sector offer longer vacations to their

employees?

What is a great workplace?

Trust

Camaraderie

Pride Employees

3 Key Relationships

Relationship With

Management

Relationship With

Job

Relationship With

Other Employees

Any workplace can be measured through five dimensions: credibility, respect and

fairness (which are attributes of trust), as well as pride and camaraderie.

A GREAT WORKPLACE IS ONE WHERE EMPLOYEES

TRUST THE PEOPLE THEY WORK FOR, HAVE PRIDE

IN THE WORK THEY DO AND ENJOY THE PEOPLE

THEY WORK WITH.

Credibility

Respect

Fairness

Two Way Communication

Manager’s Competence

Integrity – Reliability Of Management

Professional Support

Collaboration

Demonstrated Caring

For The Job

About My Team

With The Organization

Equity

Impartiality

Justice

Individuality Is Valued

Welcoming Atmosphere

Part Of Something Larger

T

R

U

S

T

Credibility

Respect

Pride

Fairness

Camaraderie

We survey over 12

million employees

from over 7000

organizations in 50

countries every

year

What can organizations do

to create and sustain a great

workplace?

A great workplace is where you achieve organizational objectives with

employees who give their personal best and work together as a team/family

— all in an environment of trust.

inspiring help people see how they contribute to an organization’s higher purpose

achieve organizational objectives

speaking provide information honestly

and transparently so people

can contribute creatively to

the organization’s efforts

listening be accessible so people can

ask questions, make

suggestions and

express concerns

hiring hire people with gifts/talents who fit

into the culture to contribute to the

organization’s growth

celebrating celebrate organizational and work group

successes in distinctive and unusual ways

sharing share rewards of mutual

efforts equitably with all who

helped produce those results

and with communities

caring offer distinctive benefits

that respond to people’s needs, show concern in times of crisis

thanking show appreciation regularly

and in unexpected ways

developing help people nurture their gifts to grow

professionally and personally

give their personal best

work together as a team/family

Trust

Culture Assessment: Great Place To Work® People Practice© Framework©

Are organizations that are great

workplaces more successful as

well?

These organizations

are also more

productive, innovative,

sustainable, have 50

percent less employee

turnover, and

significantly lower

costs

ORGANIZATIONS THAT ARE GREAT

WORKPLACES OUTPERFORM THE MARKET BY

3 TIMES

Independent research studies in the US, India and other parts of the world

have concluded that organizations that were identified as great workplace

by Great Place To Work® Institute, also outperform market by 3 times.

How do we assess organizations for

the research study - India‟s Best Retail

Companies To Work For?

REACH OUT TO ORGANIZATIONS

TO PARTICIPATE

Inspire organizations to create & sustain a great workplace and register to

undergo a Great Place To Work® Assessment. Around 50 organizations

from retail sector reached out to Great Place To Work® Institute in 2013-14

to undergo a Great Place To Work® Assessment.

CULTURE AUDIT©

1/3RD WEIGHTAGE

TRUST INDEX©

2/3RD WEIGHTAGE

ASSESS ORGANIZATIONS

An employee survey

questionnaire that captures

responses through 56

statements based on Great Place

To Work® Model©

Contains two open-ended

questions on areas of strength

and areas of improvement

An in-depth tool to understand

various people practices at the

organization.

Covers nine practice areas as per

the Great Place To Work®

Framework©

Assess participating organizations by administering Trust Index©

Employee Survey and Culture Audit© People Practice Assessment - a two

lens model that measures employees‟ perceptions and assesses

management practices.

OFFER ASSESSMENT FEEDBACK

REPORTS

Based on the measurement and assessment, offer organizations feedback

and insights to help them create & sustain a great workplace.

RECOGNIZE BEST (TOP 10) RETAIL

COMPANIES TO WORK FOR

Based on the measurement and assessment, recognize & celebrate

organization that are great workplaces in our Best Workplaces Lists.

What kind of organizations are these?

ORGANIZATIONS OF ALL SIZES CAN BE GREAT

WORKPLACES

16 7 1 10 4

3

1

1

3

2

< 500Employees

500-1000Employees

1001-2000Employees

2001-5000Employees

5001-10000Employees

> 10000Employees

REST BEST

Organizations that are great workplaces were found to be

distributed across various size based categories. Number of

employees includes full-time as and part-time employees.

46 PERCENT OF THE EMPLOYEES ACROSS

THESE ORGANIZATIONS ARE 25 YEARS OLD

OR YOUNGER

Across these organizations, 87 percent of the employees are

younger than 35 years and 46 percent of the employees are 25

years old or younger.

25 Years or Younger

46%

35 Years or Older

13%

26 Years to 34 Years

41%

All analysis is based on data from 31 organizations that successfully completed the assessment.

MOST EMPLOYEES HAVE BEEN WITH THEIR

ORGANIZATIONS FOR LESS THAN 2 YEARS

68 percent of the employees at across these organizations from

retail sector have been with their current organization for less

than 2 years.

Around 82 percent of the employees at these organizations from

retail sector are men. There is no significant difference in overall

positive perception levels of men and women and both are equal

in terms of their perceptions around their workplace.

FEWER WOMEN AT WORK IN RETAIL, YET

BOTH GENDERS HAVE SIMILAR PERCEPTION

LEVELS

What did we find?

PERCEPTIONS REMAIN UNCHANGED FROM

LAST YEAR

74% 2013

74% 2014

74 Percent of the employee perceptions were positive in 2013 and

there is no change in the same in 2014.

REST ARE NOT SIGNIFICANTLY BEHIND THE

BEST

Scores above represent percentage of positive responses. Grand

Mean is the average of 56 core statements in the Trust Index©

Employee Survey questionnaire and Overriding is a statement –

“Taking everything into account, I would say this is a great place

to work.”

81 88

70 77

Grand Mean Overriding

BEST REST

BEST WORKPLACES FACE LESSER ATTRITION

58%

TOP 10

50%

Percentage of organizations with 25%+ attrition rate.

UNIVERSE

Universe: 31 organizations that successfully completed the assessment.

BEST WORKPLACES HIRE MORE THROUGH

INTERNAL REFERRAL

39%

TOP 10

50%

Percentage of organizations with 25%+ of the employees hired

in last 12 months through internal referral.

UNIVERSE

SENIOR MANAGEMENT AT BEST WORKPLACES

TAKE HIGHER RISK ON PAY

65%

TOP 10

90%

Percentage of organizations where 15%+ of the CTC for senior

management is variable.

UNIVERSE

MOST BEST WORKPLACES OFFER BIGGER PAID

VACATIONS

70%

TOP 10

90%

Percentage of organizations that offer 20+ days of paid vacation

in one year.

UNIVERSE

AT MORE BEST WORKPLACES, EMPLOYEES

USE FLEXIBLE TIME SCHEDULES

61%

TOP 10

80%

Percentage of organizations where employees are using flexible

time schedules.

UNIVERSE

VARIABLE PAY FOR ALL EMPLOYEES IS

LINKED TO ORGANIZATION‟S PERFORMANCE

39%

TOP 10

50%

Percentage of organizations where variable pay for all employees

is linked to organization and business or team performance.

UNIVERSE

BEST WORKPLACES ARE MORE CONCERNED

ABOUT HEALTH OF THEIR EMPLOYEES

48%

TOP 10

80%

Percentage of organizations that have a plan for annual health

check-ups.

UNIVERSE

MORE BEST WORKPLACES ARE FOCUSED ON

DEVELOPING THEIR EMPLOYEES

58%

TOP 10

70%

Percentage of organizations where individual development plans

are drawn for employees across all levels.

UNIVERSE

BEST WORKPLACES ASK FEWER EMPLOYEES

TO LEAVE

35%

TOP 10

20%

Percentage of organizations with 5%+ involuntary separations.

UNIVERSE

MORE BEST WORKPLACES PAY BETTER AT

SUPERVISORY LEVEL

19%

TOP 10

40%

Percentage of organizations that have INR 5 lakhs+ CTC for

employees at „supervisory‟ level in their first year.

UNIVERSE

What are the differences between the

best and the rest? – employee

perception areas where the difference

between the best and the rest is

highest.

Best People

Practice

People here are paid fairly for the work they do.

Best

72 Rest

56

To facilitate asset building, employees above assistant managerial positions at

Titan can buy assets up to INR 6 Lakhs once in every 5 years. The ownership of

these assets remain with organization for a period of 5 years and post that the

employees can transfer the ownership by paying as less as 5% of the purchase

value.

Scores above represent percentage of positive responses.

Super Fridays: At Puma Sports, every second and third Friday can be considered

as half day by employees so that they can address to their domestic chores on a

weekday itself and spend more time with family on weekend.

We have special and unique benefits here.

Best

73 Rest

57

Scores above represent percentage of positive responses.

Best People

Practice

At Jubilant FoodWorks, employees across all levels post their suggestions around

improving productivity on an online website. Such a suggestion is called

„Sankalp‟ and employees can track the progress on approval status of their

suggestions. This year alone, of more than 3000 suggestions that were received,

over 300 were approved for implementation.

Management delivers on its promises.

Best

76 Rest

60

Scores above represent percentage of positive responses.

Best People

Practice

LEAP: At some Titan stores, all employees are offered a share in store revenue if

the store achieves its goals. Greater the achievement, greater the percentage of

store revenue given away as incentives. This is equally distributed among all the

store employees.

I feel I receive a fair share of the profits made by this

organization. Best

69 Rest

55

Scores above represent percentage of positive responses.

Best People

Practice

Levi Strauss not just talks green but practices it too. They are committed to

responsible procurement and efficient use of forest products. Since the early

1990s, they‟ve had a Sustainable Forest Procurement Policy that applies to all

forest products they may procure, including paper, product packaging and

hangtags, corrugated, construction and decoration materials, and furniture.

Management's actions match its words.

Best

77 Rest

62

Scores above represent percentage of positive responses.

Best People

Practice

What moves the needle the most in

retail industry?

There are opportunities here for

my career growth. (0.64)

I'm proud to tell others I work

here. (0.64)

This is a fun place to work.

(0.61)

There is a "family" or "team"

feeling here. (0.62)

Performance of employees here

is fairly evaluated. (0.61)

Key

Drivers

Figures in the brackets indicate coefficient of correlation with

the overriding statement – “Taking everything into account, I

would say this is a great place to work.”

Retention

Drivers

There are opportunities here for

my career growth.

I'm proud to tell others I work

here.

There is a "family" or "team"

feeling here.

Employee perception variables with high correlation with

employee perception variable indicating retention - "I want to

work here for a long time."

Key things to remember.

Creating & sustaining a great workplace has significant business benefits.

Having created a good foundation aim to be a great place to work by building

equity (equal treatment), pride, caring, fun, appreciation and fair performance

evaluation.

Creating & sustaining a great workplace should be made one of the top 3

organizational goals.

Before an organization become a great place to work, it will have to create the

right foundations of a good place to work - share wealth, role-modeling by

managers, demonstrate caring and practice candidness in communication.

Fairness - driven by integrity, equity (equal treatment) and impartiality

differentiates the best workplaces from the rest.

Great Place To Work® Institute works with over 7000 organizations

globally every year to help them assess & change their workplace culture

and learn & share about creating & sustaining a great workplace. We

also identify & recognize great workplaces across the globe in our Best

Workplaces Lists. Start your journey towards creating & sustaining a

great workplace. Get in touch to undergo a Great Place To Work®

assessment.

Reach out to us at IN_greatplace@greatplacetowork.com

www.greatplacetowork.in