GoPro & The Future

A Full Digital Strategy

Who is GoPro?

GoPro has essentially created its own unique

market of “versatile action cameras.”

As a leader in the industry, they recognize the consumer demand to capture and share their most exceptional

life experiences.

Brand Image•Leader of unique market•USP: selling life experiences, not cameras•Demand to share experiences with friends & family

Their Brand & Consumers

Target Market•Active & tech-savvy young adults•Adventurous millennials•Generation values memories over tangible products

The Big Idea

How do you encourage business growth when they’re already in tune with

consumers’ deepest desires?

Simple. Expand your consumer base!

75% of women identify themselves as the

primary shoppers for their households

http://thenextweb.com/

Millennial Moms: Ready to Go Pro

From infant to college student, parents are constantly looking for more ways to capture

the wholesome moments they share with their children.

As women’s spending power continues to increase, GoPro should adjust to the

demands of this consumer group.

Internet Marketing & Online Advertising

100% of millennial moms follow brands on social media, while only 58% of millennial non-moms do.

With a strong online presence, GoPro can dominate the young mother market with native advertising.

Online Platforms

• Social Media• Facebook & Pinterest

• Blogs• Buyer personas• Contests & giveaways• Vacationing

• SEO• Capturing memories

• Mobile Platform• Optimized website• Mobile app

Campaign

GoalsPinterest interaction by 30%

Product purchases by 10% via blogs

Family UGC submissions by 20%

New application downloads of 1000/day

Measuring Success•CPM & PPC

•Facebook hashtags

•UGC submissions

•Application downloads

“GoPro more than doubled its net income from 2010 to 2011… but only spent $50,000 more in marketing costs to do it.”

-Wall St. Daily

• GoPro Relies on UGC• 15% of current budget = $60

mil l ion