Google tag manager fundamentals question and answer (june 23 and july 24, 2015)

Google Tag Manager Fundamentals Question And Answer (June 23 and July 24, 2015)

By-Mahendra Patelhttps://www.linkedin.com/in/mahendrapateldigitalmarketing

https://twitter.com/DigitalMediaMkt

https://www.linkedin.com/in/mahendrapateldigitalmarketing

https://twitter.com/DigitalMediaMkt

Assessment 1

Assessment 1

1. How can Google Tag Manager help you manage your website?(select all that apply)Simplify and speed up tag deploymentSpecify when tags should fireManage different versions of tagsIncrease website performanceIncrease audience reach

2. Google Tag Manager can only be used with Google tagsTRUEFALSE

3. When creating a tag implementation plan, what are the recommended guidelines?(select all that apply)Determine which existing tags can be moved into Tag ManagerDecide what static and dynamic values you’ll want to pass from your websiteDetermine which events (or actions) you’ll use as triggersChoose which tags can get you the data you need

4. If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?

AdWords Conversion Tracking tag

AdWords Remarketing tag

Google Analytics Pageview tag

DoubleClick Floodlight counter tag

5. What is stored in a Tag Manager container?

A grouping of all of your Tag Manager accounts.

A collection of variables defined in Tag Manager.

A Javascript object that holds data passed from your website

A collection of website tags and triggers

6. What is a “container snippet” in Tag Manager?

JavaScript code placed on each page of your website

A Javascript object that holds data passed from your website

A collection of website tags and triggers

Analytics tracking code

7. A Tag Manager account allows you to do which of the following?:

(select all that apply)

Manage tags for one or more websites

Access your Google Analytics account

Connect multiple Tag Manager accounts to single Google account

Control access permissions to a Tag Manager account

8. What is a “trigger” in Tag Manager?

A trigger determines which events fire on your website

A trigger instantiates the Data Layer

A trigger fires tags in response to website events

A trigger publishes tags to your website

9. What are the three parts of a trigger in Tag Manager?

Variables, operators, and values

Operators, tags, and variables

Variables, operators, and the Data Layer

Tags, values, and the push method

10. How do you enable a built-in variable in Tag Manager?Publish the built-in variable in the Publish Now areaCreate a user-defined variable in the Variable configuration tabCheck the built-in variable in the Variable configuration tabUncheck the built-in variable in the Variable configuration tab

Assessment 2

1. When first logging into Google Tag Manager what will you need to set up?

The Data Layer

A Tag Manager account

Cross-domain tracking

A Google Analytics account

2. Where should you place the container code on your website for best results?

Before the opening <body> tag on every page of your website.

After the opening <body> tag on every page of your website

Before the closing </body> tag on every page of your website

After the closing </body> tag on every page of your website

3. Where can you find your container code in Tag Manager?


After you first create an account and container

Under the “Accounts” section by clicking into the container

Under “Admin” by selecting your container and clicking “Install Google Tag Manager”

Under the “Versions” section by clicking into the tag

4. What is the suggested naming convention when creating tags?

Website name - tag type - variable used

Agency name - website name - date

Date - tag location - creator

Tag type - website name - tag location

5. To set up a reusable Google Analytics property ID variable, you should use what kind of variable?

User-defined Constant variable

User-defined Data Layer variable

Built-in Event variable

Built-in Click Classes variable

6. What are some of the benefits of using the Data Layer in Tag Manager?


Avoid fragile dependencies on web page source code

Pass data into third-party applications

Use the data to fire triggers

Add an additional layer of security to data

7. Where in your website code should you place the Data Layer object?Before the container snippetAfter the container snippetInside the container snippetAt the bottom of your HTML

8. How are variables declared in the Data Layer?As Javascript cookiesAs variable typesAs containersAs key-value pairs

9. What are two ways to populate information to the Data Layer?(select all that apply)Use code to pre-populate values in the Data Layer when a web page loadsUse Google AdWords to push information to the Data LayerUse Google Analytics to push information to the Data LayerUse a Javascript method to push values from your web page into the Data Layer

10. Data Layer variables persist across pages automaticallyTRUEFALSE

Assessment 3

1. To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?


Google Analytics Enhanced Ecommerce

The Data Layer

A Data Layer variable

A Google Analytics tag with a Custom Dimension

2. The Data Layer “push method” allows you to do what?

Push data from Google Analytics to your website

Push data from your website into the Data Layer

Push data from AdWords to the Data Layer

Push data from one Tag Manager account to another

3. To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?


Google Analytics Enhanced Ecommerce

The Data Layer

A Data Layer variable

A Google Analytics tag with a Custom Metric

4. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

The Tag Manager account ID

The Analytics property ID

A Javascript push method

The Custom Dimension index number

5. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

The Tag Manager account ID

The Analytics property ID

A Javascript push method

The Custom Metric index number

6. If you want to track Submit button clicks using an event trigger, what event type should you choose?

Click

Form

Page View

History Change

7. In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?Clicking a Submit buttonClicking the Play button for a videoMaking a menu selectionClosing a webpage

8. If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?Page Path variableURL variableClick Classes variableDOM element

9. If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?

Url Port

Url Query

Url Fragment

Url Path

10. If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?

Built-in Event variable

Built-in Element variable

Built-in Click Classes variable

Built-in Click Target variable

Assessment 4

1. In order to create an AdWords Conversion tracking tag in Tag Manager, you must first get what from your AdWords account?


AdWords Account number

Conversion Label

Conversion ID

Conversion Property

2. If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?

A built-in Referrer variable that records conversion URLs

A user-defined variable that records conversion amount

The median amount users spend according to Analytics

The projected amount users will spend according to Analytics

3. What two pieces of information does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?


Hit and session attributes collected via the Data Layer

Products the user has +1’d in Google Plus

User information from the Analytics cookie

Hit and session attributes collected from AdWords

4. To set up Dynamic Remarketing, you must do which of these things?


Link your AdWords and Google Analytics accounts

Enable Analytics’ advertising features

Set up Data Layer variables in Tag Manager

Create Custom Dimensions in Google Analytics

Create Custom Metrics in Google Analytics

5. What business information does AdWords use to generate dynamic ads based on a user’s past interactions with products and services on a website?

Browser cookies

Javascript methods

Dynamic attributes

User profiles

6. Where can you find a complete list of business vertical-attribute information for Google Analytics?

The Google Analytics Help Center

The Google Analytics Admin area

The Tag Manager Admin area

The AdWords Admin area

7. For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?

Custom Metrics

Custom Dimensions

Enhanced Ecommerce

Event tracking

8. For Dynamic Remarketing, what kind of variable will you need to set up in Tag Manager to collect information in the Data Layer?

Constant variable

Data Layer variable

AdWords variable

Event variable

9. For Dynamic Remarketing, if you wish to communicate information from the Data Layer to AdWords when a user adds a product to their shopping cart without refreshing the page, what kind of Analytics track type would you use?

Pageview

Event

Transaction

Social

10. For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

Page URL

Referrer

Click Classes

Page Hostname

Exam link- https://analyticsacademy.withgoogle.com/course05/course

All The Best

https://analyticsacademy.withgoogle.com/course05/course

Marketing

Google tag manager fundamentals question and answer (june 23 and july 24, 2015)