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Winning the
SHOPPING BATTLE
TAKE CONTROLCreate multiple campaigns & ad groups to control budgets & bidding. Split out mobile & desktop/tablet traffic.FILTER TRAFFIC
Use Negative Keywords to sculpt traffic & waste less money on irrelevant searches.
TRACK SHOPPINGConnect AdWords to Google Analytics & enable ecommerce tracking too so you can track revenue & optimize off of ROI.REVIEW CAMPAIGNS
Review product performance & search queries daily or weekly depending on traffic level. Adjust bids accordingly.
SET GOALSEstablish ROI goals that make sense for your business. Increase bids and/or budget if shopping is exceeding goals.SET UP RLSA’S
Apply remarketing lists to Shopping Campaigns to increase exposure to high value searchers.
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As with all things Google, it is all about the testing & measuring. Agonizing over every dollar spent will work against you. There will be ups & downs,
as with almost every aspect of business. Keep things in perspective &
WIN THE BATTLE!read the full article here