Big Click SyndicateLLC WHAT IS GOOGLE GRANTS? Google Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Grants empowers nonprofit organizations, through $10,000 per month in in-kinds AdWords advertising, to promote their mission and initiatives on Google.com. WHAT IS AdWords? YOU CREATE YOUR ADS YOUR ADS APPEAR ON GOOGLE.COM YOU ATTRACT SUPPORTERS You create ads and choose keywords, which are words or phrases related to your organization. When people search on Google.com using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s interested in you. People can simply click your ad to donate to your organization or learn more about you. SUMMARY OF THE GOOGLE GRANTS PROGRAM Google Grantees receive a grant for free AdWords advertising on Google.com. Grantees build and manage their own AdWords accounts just like paying advertisers, but participate with various criteria including: A daily budget set to $329 USD, which is equivalent to about $10,000 per month Text ads from grantee account appear on Google.com Run for as long as the organization remains actively engaged with their Grants AdWords account WHAT CAN BE ACHIEVED WITH GOOGLE GRANTS? Establish online advertising to reach donors, volunteers and constituents when they’re searching on Google Raise awareness by choosing relevant keywords and creating unique ads to highlight your work Track online donations, newsletter sign-ups, volunteer registrations, and see what’s working Promote your organization’s website on Google with in-kind AdWords advertising WHO CAN APPLY FOR THE GRANT? US Organizations that have current 501(c)(3) status, as assigned by the Internal Revenue Service also, verifiable via GuideStar, to be considered for the Google for Nonprofits program. WHAT ARE THE NEXT STEPS TO RECEIVE THE GRANT? WE WILL We will help you set up an account to apply for Google Grant (Google advises up to 6-10 hours for this process) We will help you submit the application for Google for Non-Profit Program approval We will monitor the application until the receipt of approval, which may take up to 4-8 weeks We will provide initial set-up of appropriate AdWords account campaigns, ad groups and specific ads We will respond to any inquiries and requests from Google team TESTIMONIALS Over the past 1 1/2 years, we have applied multiple times to the Google Non-Profit AdWords Grant Program, without success. After mulitple failed resubmissions, we turned to Kenny’s expertise which brought us through to approval within 30 days. Today we have 6 structured ad campaigns! We see this piece to be a key tool in our online marketing arsenal in reaching out to new supporters, donors and clients. - Alfa Demmelash, CEO, Rising Tide Capital Kenny’s knowledge and coaching regarding the Google AdWords platform has been tremendously valuable for Inheritance of Hope. His advice was critical when we were first getting off the ground with PPC strategy through this program. Today, our Google Non-Profit Grant account has surpassed the $10K/month level and is now operating at the $40K/month grant level. - Deric Milligan, Founder & Executive Director, Inheritance of Hope PLEASE CONTACT KENNY JAHNG, BIG CLICK SYNDICATE LLC FOR DETAILS. 973.500.8536 [email protected]

Google Nonprofit Ad Grants Facilitation / Process Overview

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Page 1: Google Nonprofit Ad Grants Facilitation / Process Overview

Big Click SyndicateLLC

WHAT IS GOOGLE GRANTS?Google Grants is the nonpro�t edition of AdWords, Google’s online advertising tool.

Google Grants empowers nonpro�t organizations, through $10,000 per month in

in-kinds AdWords advertising, to promote their mission and initiatives on Google.com.

WHAT IS AdWords?

YOU CREATE YOUR ADS

YOUR ADS APPEAR

ON GOOGLE.COMYOU ATTRACTSUPPORTERS

You create ads and choose keywords, which

are words or phrases related to your organization.

When people search on Google.com using one of your keywords, your ad may appear next to the search results. Now

you’re advertising to an audience that’s interested

in you.

People can simply click your ad to donate to your

organization or learn more about you.

SUMMARY OF THE GOOGLE GRANTS

PROGRAMGoogle Grantees receive a grant for free AdWords advertising on Google.com. Grantees build and manage their own AdWords accounts just like paying advertisers, but participate with various criteria including:

A daily budget set to $329 USD, which is equivalent to about $10,000 per month

Text ads from grantee account appear on Google.com

Run for as long as the organization remains actively engaged with their Grants AdWords account

WHAT CAN BE ACHIEVED WITH

GOOGLE GRANTS?

Establish online advertising to reach

donors, volunteers and constituents when

they’re searching on Google

Raise awareness by choosing relevant

keywords and creating unique ads to highlight

your work

Track online donations, newsletter sign-ups,

volunteer registrations, and see what’s working

Promote your organization’s website on Google with in-kind

AdWords advertising

WHO CANAPPLY FOR THE

GRANT?US Organizations that have current 501(c)(3) status, as

assigned by the Internal Revenue Service also,

veri�able via GuideStar, to be considered for the Google for

Nonpro�ts program.

WHAT ARE THE NEXT STEPSTO RECEIVE THE GRANT?WE WILL

We will help you set up an account to apply for Google Grant (Google advises up to 6-10 hours for this process)

We will help you submit the application for Google for Non-Pro�t Program approval

We will monitor the application until the receipt of approval, which may take up to 4-8 weeks

We will provide initial set-up of appropriate AdWords account campaigns, ad groups and speci�c ads

We will respond to any inquiries and requests from Google team

TESTIMONIALSOver the past 1 1/2 years, we have applied multiple times to the Google Non-Pro�t AdWords Grant Program, without success. After mulitple failed resubmissions, we turned to Kenny’s expertise which brought us through to approval within 30 days. Today we have 6 structured ad campaigns! We see this piece to be a key tool in our online marketing arsenal in reaching out to new supporters, donors and clients. - Alfa Demmelash, CEO, Rising Tide Capital

Kenny’s knowledge and coaching regarding the Google AdWords platform has been tremendously valuable for Inheritance of Hope. His advice was critical when we were �rst getting o� the ground with PPC strategy through this program. Today, our Google Non-Pro�t Grant account has surpassed the $10K/month level and is now operating at the $40K/month grant level. - Deric Milligan, Founder & Executive Director, Inheritance of Hope

PLEASE CONTACT KENNY JAHNG, BIG CLICK SYNDICATE LLC FOR [email protected]