YOUR BUSINESS GUIDE TO GOOGLE ANALYTICS, TRACK YOUR WEBSITE’S

ACTIVITY AND WHAT ROI ITS GIVING YOU

CAPTURE MORE LEADS

Why every business needs Google Analytics. After investing so much time and money in your new website, how do you measure the ROI (return on Investment)?

How do you capture more leads? The best way to manage your website’s progress is to add Google Analytics to your website.

This powerful data-analysis program is installed on over 30 million websites around the world. Google Analytics provides powerful

digital analytics for anyone with a web presence, large or small.

It is described as a system that makes it easy for anyone managing a site to track and analyse this data. It’s a powerful, free tool that can answer a

variety of questions for a wide range of users.

Here are our top five reasons you should be using Google Analytics today.

ANALYTICS TELLS YOU EXACTLY HOW PEOPLE WHO VISIT YOUR SITE

ACTUALLY GET THEREAnalytics tells you where your visitors are coming from (a Google search, a paid

ad, Facebook, a visit on your LinkedIn profile, a link from a blog post etc.) and which pages on your site they are landing

on (homepage, contact us, about us page, etc.).

This information can help you take advantage of these traffic sources and optimize the pages customers are landing on.

For example, you can measure the effectiveness of an advertising or social media campaign’s ability to drive people to your website to make a purchase decision

ANALYTICS TELLS YOU EXACTLY WHERE YOUR WEBSITE NEEDS IMPROVEMENT

Each page on your website contributes to your ultimate goal: creating new customers. Analytics can tell you how well each page contributes to your lead

acquisition and which pages need optimization.

Funneling resources to features that aren’t captivating users is clearly not a smart business move, and Google Analytics can help you avoid making that mistake.

To illustrate this, if you have an important page that describes your products and services, Analytics can shed light on its performance by not only telling you how

many people visited that page, but exactly how long they spent there.

ANALYTICS HELPS YOU KEEP UP WITH GOOGLE’S SEARCH

ENGINE CHANGESGoogle as a search entity has changed a lot since its inception. In recent years, it has

aggressively updated its search algorithm with the goal to provide the best possible search results for each user.

These updates penalize websites that try to rank highly using cheap tricks rather than offer useful information to website visitors.

Analytics allows you to stay in the game by tracking increases and decreases in your traffic from search engines, as well as other signals that show if your website

has been affected by an algorithmic update.

ANALYTICS TELLS YOU HOW MANY OF YOUR VISITORS ARE USING

MOBILE DEVICESUsers increasingly choose to view sites through their mobile devices.

According to Cisco’s study of mobile traffic, mobile traffic grew by 81% in 2014! In 2014 alone, 506 million new smartphones were connected.

This continued growth of mobile traffic means that your website must cater to the mobile user. By using analytics with our clients, we share statistics on exactly how much traffic they receive

from mobile devices. One client received 50% of their traffic from mobile!

When we updated and optimized their site for mobile; their traffic and phone calls increased and more people filled out their contact forms.

ANALYTICS IS FREE!

Google does not charge for this amazing analytical tool. If you can’t install it yourself, get a web guru to install it today.

Google Analytics is the industry standard for web analytics and is essential to the management and optimization of your website.

Integrating this system will help you to gain even more from your website investment. You can learn more about analytic optimization from us,

just drop us a line and we will be happy to help!

Google as a search entity has changed a lot since its inception. In recent years, it has aggressively updated its search algorithm with the goal to provide

the best possible search results for each user.

These updates penalize websites that try to rank highly using cheap tricks rather than offer useful information to website visitors.

Analytics allows you to stay in the game by tracking increases and decreases in your traffic from search engines, as well as other signals that show if your website

has been affected by an algorithmic update.

GOOD LUCK!