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AdWords
MIS20040
OUR ADWORDS CAMPAIGN
GOMC 201424.04.2
014
1. Goals & ObjectivesWho is our client? What did we want to do? What did we expect?
2. Results of the campaignWhat happened? What did we achieved? Success or failure?
3. Learnings & ConclusionWhat have we learnt? What should be improved? How to do better?
WEBSITE
DESIGN
FRENCH
START-UP
ECOMMERCE
WEBSITES
WEBAGENCYSHOWCASE
WEBSITESMULTISUPPORTWEBSITES
Showcase Websites
Ecommerce WebsitesPersonalized Website
Website referencingPro design website
Multi-support website
Easy ecommerce websiteWeb agency
accompanimentPayments facilities
Search network with Display Select Geo-targeted: Île-de –France, FRANCE (16,000,000
reach) - Language: FRENCH
Our Metric GOALS
CLICKS 225IMPRESSI
ONS15,0
00CTR 1.
5 %AVERAGE
CPC$0.9
5COST $250
219
79,9210.2
7 % $1.15$250
.88
PHASE 1
PHASE 2
PHASE 3
Clicks: 32Impr: 9,965CTR: 0,32%
CPC: $0,91Cost: $29,01Clicks:
101Impr: 32,528CTR: 0,31%
CPC: $1,13Cost: $113,78
Clicks: 86Impr: 37,428CTR: 0,23%
CPC: $1,26Cost: $108,09
CAMPAIGN STRATEGY
RECOMMENDATIONS‘Blitz’
campaigns
RoI Evaluatio
n webSite suitable
for mobile
devices
Ecommerce products
Learnings
Success stories
Keyword spotting
Money Spending
External factors