WEBINAR

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Speakers:

Alicia HansenCleveland Chapter OrganizerOhio Blogging AssociationBloggerPoise in Parma@PoiseinParma

Moderator:

Monina WagnerCommunity ManagerContent Marketing InstituteBlogger37°and Sunny@MoninaW

Amanda HickenManager, Audience RelationsPR NewswireBloggerBeyond Bylines@ADHicken

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Showcase your expertise

Build your influence

Engage with your audience

Learn about your audience’s needs

Marketers who blog are 13x more likely to drive positive ROI than those who don't.- HubSpot’s State of Inbound 2014

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Blogging takes time and money

There’s A LOT of noise to cut through

It’s difficult to produce quality content

There’s much more to blogging than writing

With all of these challenges, it can be very tempting to give up. DON’T!

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Agenda:

1. How to structure your blogging for success

2. How to consistently create fresh content

3. How to refocus your efforts

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Having goals and a purpose works because they:

• Keep you focused

• Enable consistency

• Help build a relevant and credible presence

“Because everyone else is blogging” is NOT a reason to start

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Ask These 3 Questions About Your Blog

Why do I wantto blog?

Do my blog goals and business

objectives align?

Who is my target audience?

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“Dating Advice” for Bloggers

• Get to know yourself first

• Don’t be afraid to put yourself out there

• Uncover your audience’s needs and wants

• Be present and authentic

• Listen and respond

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Keep Your Audience Coming Back with Consistent Blogging and Craveable Content

DO:

• Ask for help

• Have a routine

• Brainstorm regularly

• Maintain your calendar

• Measure your content

DON’T:

• Try to do too much, too fast

• Try to copy others’ success

• Overwhelm your audience

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Infographic Source: Content Marketing Institute

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6 Ways to Never Run Out of Blog Ideas

• Tap into your own experiences

• Talk to your audience

• Stay social (Don’t forget groups, chats & niche networks)

• Read…A LOT (In and outside of your niche)

• Browse the calendar

• Don’t be afraid to give prompts & generators a try

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The Long Game’s Balancing Act

Write for the moment, but remember your content will live on…and on…and on.

• Publish a mix of timely and evergreen posts

• Write headlines that resonate

• Update content and calls to action as needed

• Repackage and repurpose

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Look Beyond the Blog Post

• Blog Series

• Case Studies

• How To Guides

• Lists and Cheat Sheets

• User Generated Content

• Multimedia (Video, Podcasts, Interactive Content)

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Take Stock of Your Blog

What value do you offer?

Is your audience engaged?

Are you drivingaction?

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Refocus Your Efforts

What inspired you then? What inspires you now?

When all else fails, let your AUDIENCEbe your INSPIRATION

How have they changed?What were your goals?

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Questions?

Alicia HansenOhio Blogging Association

Poise in Parma@PoiseinParma

Monina WagnerContent Marketing Institute

37°and Sunny@MoninaW

Amanda HickenPR Newswire

Beyond Bylines@ADHicken

Follow PR Newswire: Follow CNW: @PRNEWSWIRE @CNWGROUP

FOR MORE INFORMATION:

US: (888) 776-0942CANADA: (877) 269-7890