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This is the presentation I gave at the first meeting of the San Francisco Content Strategy / Content Marketing Pros Meetup group. In it, I discuss the seven components of a global content strategy. I also cover issues that are likely to arise as you embark on internationalizing your content
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Translation is too expensive!
Translation takes too
long!You want that in
HOW MANY languages?
You want it when?
Taking Your ContentStrategy Global
Val SwisherCEO, Content Rules, Inc.
@ContentRulesInc
Why?
Difficult to manage
Global Content is:
Expensive to translate
Difficult to find
Difficult to read
Slow to market
Inconsistent with brand
Components
UnderstandGoals
Content LifecycleAnalysis
ContentAudit
GapAnalysis
InfrastructureRecommendations
Content-SpecificRecommendations
WorkflowRecommendations
Analyze
Recommend
Goals
Lower translation cost
Increase quality
Lower maintenance cost
Improve time-to-market
Respond to feedback
Talk
Product Managers
Brand ManagersInt'l
Managers
RegionReps
ContentCreators
L10NManagers
Others
Manage
Create
TranslateDeliver
Analyze
Lifecycle Issues
Lack ofCommunication
CommonGoalsAudience
Consensus
Controlover
Content
ControloverT11N
Outdated /Isolated
Tools
Content Audit
Who
What
Where
When
How
Pivot Language
Translation Memory
LSPs
Global Readiness
Multilingual SEO
Gap Analysis
Recommendations
Content Management System
Terminology Management
Translation Management
Authoring Tools
Site-Specific Infrastructure
Global Readiness
Workflow
Interactions
Touchpoints
HandoffsDependencies
Governance
Recap
Understandgoals
Analyzecontentlifecycle
Audit content
Gap
Tools andinfrastructure
Globalreadiness
Workflow
Content Health Check
