Global Agency Remuneration 2014 Remuneration models in use across all agency types

Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014

8% 1%

3%

24%

49%

4%

11%

Commission – fixed rate (fixed % of media billings)

Commission – sliding scale (% varies based on

media billings variation)

Commission – variable (% varies by media used)

Fixed or output-based fee (fixed for project/

period)

Labour-based fee (labour time calculated by the

hour/% of personnel time)

Value-based fee (based on value of agency service

provided - not time or cost based)

Performance-based fee/bonus (based on outputs

e.g sales/brand performance metrics)

Global Agency Remuneration Remuneration models in use across different agency types

Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Performance-basedfee/bonus

Value-based fee

Labour-based fee

Fixed or output-based fee

Commission – variable

Commission – sliding scale

Commission – fixed rate

Global Agency Remuneration Frequency of different types of performance metrics in use HARD / BUSINESS METRICS

Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014

Global Agency Remuneration Frequency of different types of performance metrics in use MEDIUM / AD PERFORMANCE METRICS

Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014

Global Agency Remuneration Frequency of different types of performance metrics in use SOFT / AGENCY SERVICE METRICS

Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014