PowerPoint Presentation
#InstaGlamBring Your Bling to Social Media
Jodi Teal
Welcome to #Instaglam
Intro: Jodi has been called the social media Band-Aid by
business owners like you! She is in sync with social media
strategy, content, posting, monitoring and ROI. Jodi currently
works with Swarovski companies, direct selling companies and is
connected with representatives at Facebook, Instagram and more!
With a background in corporate training, leadership and customer
service, Jodi is here today to help you simplify how to keep those
leads coming in and answer your top questions.
1
Wrap Rage!
Have you ever experienced wrap rage?
You buy a product that is suppose to provide an everyday
solution and it has that tough plastic covering. Find yourself in
position of damaging the product or injuring yourself by grabbing
anything with a sharp edge to open the package?
Its the same when using social media.
We need it to work now for our business! The biggest challenges
is having the right tools and strategy.
2
Top 3 questions asked about social media basicsWhich social
media sites best support my business right now?What can I post that
will grow my business? What can I do if I only have 5,10 or 15
minutes? Q & A
Today answer your top questions and help you avoid social media
wrap rage so you can grow your business and help those leads take
the next step.
1. Which social media sites best support my business right now?
which sites, how to prioritize time, accounts to use
2. What can I post that will grow my business? - post ideas,
tips
3. What can I do if I only have 5,10 or 15 minutes? - system
help you keep social in check and free you up
Time at the end for more questions!
Slides will be available on your back office. 3
Which social media sites best support my business right now?
Big question!
Which social media sites best payoff for your business right
now? 4
fall in-love with TC and payoffs? connect with our ideal
audience?take advantage of a unique opportunity?
Which sites help
Answer by looking at which social media sides help:
1. Friends and followers fall in-love with TC products and
payoffs
2. Connect with our ideal audience
3. Take advantage of unique opportunities new personal website
updates including the instagram carousel
How we answer these questions, helps us prioritize which sites
social media sites to use.
5
Right now
FacebookInstagramPinterest
Right now
1. Facebook
2. Instagram
3. Pinterest
That is to say spending most of social media business time for
Facebook then Instagram and if you want to use a third site for
business explore Pinterest will likely have the best payoff.
Lets take a look at why.
6
Facebook
Your social media mall1.65 billion users every month best social
site for connecting with others #1 referral to online business
(will help send leads to you and your website) Posting options:
profile your name page Touchstone Crystal + your name or a fun name
for your business
Your social media mall
1.65 billion users every month best social site for connecting
with others
#1 referral to online business (will help send leads to you and
your personal website)
Posting options:
profile your name
page Touchstone Crystal + your name or a fun name for your
business
7
Facebook
Should I use my profile or a page for my business?
Should I use my profile or a page for my business?
8
Facebook Profile
Pros for using your profile you already have an audience
Facebook just announced friends and family posts will take priority
in the newsfeed over business posts
Lets walk through the pros. you already have an audience
There is always competition for what actually is seen on
Facebook Facebook just announced friends and family posts will take
priority in the newsfeed over business posts (except for Facebook
ad posts)What weve seen in the past (add image)Now what we will see
are more friends and family stories
9
Facebook Page
Pros for using a pagerecommended by Facebook - conduct business
through a pageFacebook ads can help you reach leads (ads begin at
$1)avoid Facebook jail or being locked out of your account for
conducting business through your profile
Facebook.com/business
Lets walk through the pros for using a pagerecommended by
Facebook - conduct business through a page great tips and short 1
minute videos at facebeook.com/business Facebook ads can help you
reach leads (ads begin at $1)avoid Facebook jail or being locked
out of your account for conducting business through your
profile
10
Instagram
Your social media savvy boutique500 million users each monthnow
owned by Facebook - will continue to grow with support and features
for business most efficient site at reaching a wider age range 25
45 audience
Posting options:profile @yournamesecond profile @yournameglam
(or @fun business name)
Instagram! Your social media savvy boutiquecreated to share
mobile photos & videosnow owned by Facebook - will continue to
grow with support and features for business 500 million users each
monthmost efficient at reaching 25 45 audience through one site
Posting options:profile @yournamesecond profile @yournameglam
(or @fun business name)
11
Instagram
Pros for creating a separate profile for your business dedicated
instagram profile for what will appear on your websitegood news!
You can add multiple accounts and switch between them.
Pros for Instagram profile for your business
Pros for creating a separate profile for your business dedicated
instagram profile for what will appear on your websitegood news!
You can add multiple accounts and switch between them.12
Pinterest?
Your social media collectionCould become the new Google for
finding ideas, fashion, DIY and inspiration super helpful for
sending people to your website and shopping online (they just click
the pin)
Pinning options:profile @yourname second profile @yournameglam
(or fun business name)
Pinterest!
Your social media collectionthe new Google for finding ideas,
fashion, DIY and inspiration super helpful for sending people to
your website (they just click the pin)
Pinning options:profile @yourname (can have secret boards or add
a few boards for your business)second profile @yournameglam (or fun
business name)
13
Pinterest?
Pros for setting up a business account on Pinterest avoid issues
down the road like we have seen when using Facebook profiles for
business
Pros for using one profile for both personal and business use
easy to create 2-3 boards for TC (bling, travel, home office
spaces)
Pros for Pinterest business account
Pros for setting up a business account on Pinterest avoid issues
down the road like we have seen when using Facebook profiles for
business
Pros for using one profile for both personal and business use
easy to create 2-3 boards for TC (bling, travel, home office
spaces)
14
Right now
FacebookInstagramPinterest
Right now
1. Facebook
2. Instagram
3. Pinterest
That is to say spending most of social media business time for
Facebook then Instagram and if you want to use a third site for
business explore Pinterest will likely have the best payoff.
Lets take a look at why.
15
What about other sites?
Follow home offices lead. Download the app and set up your
account. Change your account settings to private. If you decide to
use the site at a later date you will have secured your account.
Example:Snapchat
What about the other sites?
Follow home offices lead. Download the app and set up your
account. Change your account settings to private. If you decide to
use the site at a later date you will have secured your
account.
Keep in mind, Facebook is the mall of social media sites.
Facebooks pattern has been to buy apps or recreate same technology
on Facebook.Example: Snapchat watch for masks and filters coming
soon to FB
16
Technical help with sitesFacebookFacebook.com/help
Instagramhelp.instagram.com
Pinterest help.pinterest.com
Where to find technical help. How can I create a page? What is a
hashtag? How do I sign up for Instagram?
FacebookFacebook.com/help Instagramhelp.instagram.com
Pinterest help.pinterest.com17
What can I post that will help grow my business?
What can I post that will help grow my business? 18
show products & payoffs inspire your audiencesupport your
website
Posts that
Posts thatshow products & payoffs inspire your audience with
your passion and success support your website
19
On an adventurevacationgame, sportsconcertnight outPeople, pets
& passionchildrenpetswhat you love to doFood &
flowerscolorful drink fruit or berriescolorful flowers
Jewelry Selfies
Jewelry Selfies! On an adventurevacationgame, sportsconcertnight
out
People, pets & passionchildrenpetswhat you love to do
Food & flowerscolorful drink fruit or berriescolorful
flowers
Collect these over time mark them as a favorite on your phone or
keep them is a folder on your phone so they are easy to find
Probably the most frequent business post your make. 20
Party Selfies
Ask a customer or Host: That looks great on you! Can I take a
photo of what you purchased?
Party Selfies
Ask a customer or Host: That looks great on you! Can I take a
photo of what you purchased?
21
I am astonished by the beauty of @touchstonecrystals necklace!
Do you like it?
Post a question
Post a question. I am astonished by the beauty of
@touchstonecrystals necklace! Do you like it?
22
Look what showed up today! Thank you @TouchstoneCrystal for this
great @Swarovksi watch. #LoveMyJob #TouchstoneCrystal Show what you
earn
Show what your earn. Tell the story of how your business grows
through the little moments. Look what showed up today! Thank you
@TouchstoneCrystal for this great @Swarovksi watch. #LoveMyJob
#TouchstoneCrystal
Earning a watch, recognition, take a screenshot of your updated
website.
23
Show the view from your businessteam wrist partieswork locations
(laptop with great view in background)vacation, renovation, unique
interest, what you can accomplish (its okay to brag) clever and
cute home office design (also great for Pinterest)
Show the view from your businessteam wrist partieswork locations
(laptop with great view in background)vacation, renovation, unique
interest clever and cute home office design (also great for
Pinterest)
24
keep writing natural, fun, positive, passionate and short so
someone else can respond avoid negative or polarizing posts
(especially important if you are using personal profiles for
business politics, complaints, frustrations) avoid including your
website in every post when using hashags, try to narrow to 3 main
hashtags. Examples: #TouchstoneCrystal #bracelets #jewelry
#TCsparkle #GlamJam #wristparty Writing Tips
Think of writing posts as a two-way conversation! What you write
as a post begins the conversation and it continues in the comments
or private messages.
Think of every post as a two-way conversation. What you write as
a post begins the conversation and it continues in the comments or
private messages. keep writing natural, fun, positive, passionate
and short (note when Facebook interrupts your post with read more)
avoid negative or polarizing posts (especially important if you are
using personal profiles for business politics, complaints,
frustrations)avoid including your website in every post when using
hashags, try to narrow to 3 main hashtags. Examples:
#TouchstoneCrystal #bracelets #jewelry #TCsparkle #GlamJam
#wristparty
25
Photos are fabulous for social!use natural/outdoor light as much
as possible simplify background - remove clutter or anything that
takes away from the jewelry close-up photos work well - move in and
tap on your screen to focus on jewelryPhoto Tips
Photos are fabulous for social!use natural/outdoor light as much
as possible simplify background - remove clutter or anything that
takes away from the jewelry close-up photos work well - move in and
tap on your screen to focus on jewelry
26
Use grids (multiple images in one image) and text with caution -
they can make it challenging to see some images from a phone.Apps
that can help:Layout (within Instagram) will help show 2+ photos in
one imageCanva.com (desktop only great for PinterestPhoto Tips,
cont.
Pinterest sized pinusing Canva.com
Photo tipsApps and pins apps to help - Layout (within
Instagram), Canva (desktop only great for FB and Pinterest) use
grids and text with caution as they can be challenging to view from
smaller screens Always think about viewing from a phone27
Video is hot on social! receives 3x the engagement5 years from
now your newsfeed could likely be all video 10 -15 second videos
work well (focus on product/subject in first frame no intros
needed)move slowly when shooting videos ideas = show the sparkle!
show how to wear jewelry, show a grouping, show product versatility
Facebook Live live video feature on Facebook will continue to grow.
Learn more at live.fb.comtry to post 1 video this month and noticed
your video views!Video Tips
Video is hot on social! receives 3x the engagement5 years from
now your newsfeed could likely be all video 10 -15 second videos
work well (focus on product/subject in first frame no intros
needed)move slowly when shooting videos ideas = show the sparkle!
show how to wear jewelry, show a grouping, show product versatility
Facebook Live live video feature on Facebook will continue to grow.
Learn more at live.fb.comtry to post 1 video this month and noticed
your video views!
28
What can I do if I only have 5,10 or 15 minutes?
What can you do if you only have 5,10 or 15 minutes? Begin with
servicing others first! Never want your potential customers to see
your post and think why havent they replied to my message?
29
5 minutes reply and engage reply to private messagesreply to
post commentslike or comment to someones post who is a
connectorlike or comment to a potential Hosts post
10 minutes prep photos; personal post reply to private
messagesreply to post commentslike or comment to someones post who
is a connectorlike or comment to a potential Hosts post take TC
photos (save for later) post a personal post
15 minutes TC post reply to private messagesreply to post
commentslike or comment to someones post who is a connectorlike or
comment to a potential Hosts post take TC photos (save for later)
post a personal postpost TC post!!
Begin with servicing others first! Never want your potential
customers to see your post and think why havent they replied to my
message? 5 minutes reply and engageReply to private messages Reply
to post comments Like or comment to someones post who is a
connector motivated to bring people together or they have always
seen to have resources for everything Like or comment to a
potential hosts post.
10 mins same with replying and engaging add to this taking a
business photo Posting something personal (not business
related)
15 mins same plus adding the TC post
30
Q&A
If you get one good idea from today. You will be in a good
place. In social media management we learn one new thing at a
time.
Questions?
31
Thank you!
Jodi Teal
If you get one good idea from today. You will be in a good
place. In social media management we learn one new thing at a
time.
Questions?
32
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