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The Results of the 2013 Gift Card & Voucher Week created and managed by Clareville Communications and supported by Halfords, H.Samuel, Love2shop, National Graden Gift Vouchers, TreatMe and Wickes
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© Copyright Clareville Communications 2013
Giftcard & Voucher Week 2013
The Results
© Copyright Clareville 2013
SummaryCoverage & Value
• Total impacts 61,934,517
• Total advertising equivalent £385,857
• PR value (using lower end of industry norm) £771,741
© Copyright Clareville 2013
283 pieces of coverage
• Business media coverage – print & online• National newspaper coverage – print & online• Regional newspaper coverage – print & online• TV coverage• Radio coverage• Online, social & digital media coverage• Tens of thousands of entries to the competitions
© Copyright Clareville 2013
• 22 pieces of business coverage
• 47 pieces of national media coverage
• 61 pieces of regional coverage
• 100 radio competitions
• 46 radio interviews – live & syndicated
• 72,400 visits to the Express competitions online
• Website and social media engagement
© Copyright Clareville 2013
Countdown to Giftcard & Voucher WeekPromotional Marketing
© Copyright Clareville 2013
Countdown to Giftcard & Voucher WeekUK Gift Card & Voucher Association Newsletter
© Copyright Clareville 2013
Countdown to Giftcard & Voucher WeekUK Gift Card & Voucher Association Newsletter
© Copyright Clareville 2013
Countdown to Giftcard & Voucher WeekOvation Incentives
© Copyright Clareville 2013
Countdown to Giftcard & Voucher WeekThe Marketing Blog
© Copyright Clareville 2013
Countdown to Giftcard & Voucher Week UK Gift Card & Voucher Association Newsletter
© Copyright Clareville 2013
Giftcard & Voucher Week Sponsors Incentive and Motivation
© Copyright Clareville 2013
The Express Group partnership news Promotional Marketing
© Copyright Clareville 2013
The Express Group partnership news UK Gift Card & Voucher Association Newsletter
© Copyright Clareville 2013
The Express Group partnership news UK Gift Card & Voucher Association Newsletter
© Copyright Clareville 2013
The Express Group partnership newsPromotional Merchandise
© Copyright Clareville 2013
The Express Group partnership newsPromotional Merchandise
© Copyright Clareville 2013
National Magazine Competitions Candis….
© Copyright Clareville 2013
National Magazine Competitions Prima….
© Copyright Clareville 2013
National Magazine Competitions continued Chat
© Copyright Clareville 2013
National Magazine Competitions continued Real People
Express Group Magazine Competitions OK!
Express Group Magazine Competitions New
Express Group Magazine Competitions Star
© Copyright Clareville 2013
Express Group competitions The Daily Express
© Copyright Clareville 2013
Express Group competitions The Daily Express
© Copyright Clareville 2013
Express Group competitions The Daily Express
© Copyright Clareville 2013
Express Group competitions The Daily Express
© Copyright Clareville 2013
Express Group competitions The Daily Express
© Copyright Clareville 2013
Express Group competitions The Daily Express
© Copyright Clareville 2013
Express Group competitions The Daily Express
© Copyright Clareville 2013
Express Group competitions The Daily Express
© Copyright Clareville 2013
Express Group competitions The Daily Star
© Copyright Clareville 2013
Express Group competitions The Daily Star
© Copyright Clareville 2013
Express Group competitions The Daily Star
© Copyright Clareville 2013
Express Group competitions The Daily Star
© Copyright Clareville 2013
Express Group competitions The Daily Star
© Copyright Clareville 2013
Express Group competitions The Daily Star
© Copyright Clareville 2013
Express Group competitions The Daily Star
© Copyright Clareville 2013
Express Group competitions OK! New & Hot TV
© Copyright Clareville 2013
Express Group competitions S Magazine, Saturday & TV Extra
© Copyright Clareville 2013
National Editorial Coverage (papers)Survey Results
© Copyright Clareville 2013
National Editorial Coverage (papers)Survey Results
© Copyright Clareville 2013
Online CoverageSurvey Results
© Copyright Clareville 2013
Online CoverageThe Times
© Copyright Clareville 2013
Online CoverageThis is Money
© Copyright Clareville 2013
Online CoverageRetail Times
© Copyright Clareville 2013
Online Coverage Best Magazine
© Copyright Clareville 2013
Online Coverage Health, Wealth, Love
© Copyright Clareville 2013
Online Coverage 24 All News
© Copyright Clareville 2013
Regional Competition coverage
© Copyright Clareville 2013
Regional Competition coverage
© Copyright Clareville 2013
Regional Competition coverage
© Copyright Clareville 2013
Regional Competition coverage
© Copyright Clareville 2013
Regional Competition coverage
© Copyright Clareville 2013
Regional Competition coverage
© Copyright Clareville 2013
Regional Competition coverage
© Copyright Clareville 2013
Regional Competition coverage
© Copyright Clareville 2013
National Radio Competitions Radio
© Copyright Clareville 2013
Social Media
© Copyright Clareville Communications 2013
Giftcard & Voucher Week 2013
contactJohn Starr
[email protected] 736 4022