PowerPoint Presentation
&
HOSTED BY:Getting Your Ads Seen!Introducing In-Image
Advertising
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Your PresentersDiane AnselmoAssociate Director of Services at
Hanapin MarketingPPC Hero Blogger@diane_anselmo
John WeisgerberSr. Vice President of Sales at GumGum@GumGum
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Join the conversationInclude the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send us questions.
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Live Poll Question #1How long have you been in PPC?#thinkppc
Less than 1 year1-3 years3-5 years5+ years
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BRANDS ONLY HAVE 9 SECONDSto grab a consumers
attention#thinkppc
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IMAGES ARE IMPORTANTHUMANS PROCESS IMAGES 60,000x FASTER than
text#thinkppc
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BEING VIEWABLE IS NOT THE SAME AS BEING SEEN
6/30/16#thinkppc
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COMPUTER VISION#thinkppc
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IN-IMAGE UNITS
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In-Image AdsViewableEngaging
RelevantMulti-Screen
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VIDEO SOLUTIONS
In-Content VideoIn-ScreenEmbedded Video
In-Image Embedded Video
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NATIVE SOLUTIONS
Native Video
Native Standard
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MOBILE SOLUTIONS
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In-Screen Full Takeover
In-Screen Half Takeover
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IN-IMAGE SOLUTIONS
In-ImageIn-ImageAnimatedIn-Image Canvas
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IN-SCREEN SOLUTIONS
In-ScreenIn-Screen Animated
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TARGETING TACTICS
CONTEXTUALAUDIENCEKEYWORD/CATEGORYEVENTSPRODUCTSLIFESTYLE#thinkppc
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WHY WE ARE UNIQUELYPOSITIONED#thinkppc
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BRAND SAFETYDoubleVerfiy's BrandShield on every campaign
Explicit Semantic Analysis
Key Word Extraction
Threat, Event and Page Classification1GumGum's image recognition
technology also acts as a brand safety net, by being able to detect
images with nudity, tornadoes, etc.We Also Utilize:#thinkppc
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BRAND PERFORMANCE81%VIEWABILTY(Moat)9.1%ENGAGEMENT(comScore)
.84%CLICK THROUGH RATE*Platform buy across all ad units
37%BRAND LIFT(Nielsen:Vizu)
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PREMIUM PLATFORM400MGLOBAL REACH10BMONTHLY IMPRESSIONS
2K+PREMIUM PROPERTIES#thinkppc
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ADVERTISER OVERVIEW
5/5GLOBAL AD AGENCIES2.5K+BRAND CAMPAIGNS100B+ IMAGE
IMPRESSIONS
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Why Should PPC Care?
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Businesses Are Branding More
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The Decision-Making Journey
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The Decision-Making Journey
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Filling The Funnel
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Filling The Funnel
General searches lead to branded searches and conversions
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Targeted Branding
Branding is no longer as blind Can target specific content
segmentsAbility to anti-targetCan reach the right people with the
right message
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Targeted Branding
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In-Image Strategy
Highly-related contentConquesting/CompetitorsSocial media
feedEvent
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Offers!
Guide to In-Image Advertising from GumGumGet an account analysis
by the experts at Hanapin (For accounts spending 15k+/month)BothNo
Thanks!
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Live Q&A Time!
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Thank you for attending our webinar! #thinkppc
Contact us Directly:
Hanapin Feedback: [email protected]
GumGum Feedback: [email protected]
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