38
The Good The Bad The Ugly Ge#ng Websites Right

Getting websites right

Embed Size (px)

Citation preview

Page 1: Getting websites right

The Good The Bad

The UglyGe#ng Websites Right

Page 2: Getting websites right

The World Wide Web is only just over 25 Years old

Page 3: Getting websites right

It’s changed our lives forever

Faster than anything thats come before it

Page 4: Getting websites right

TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION

Radio - 38 Years

Page 5: Getting websites right

TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION

Television - 13 Years

Page 6: Getting websites right

TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION

Internet - 4 Years

Page 7: Getting websites right

TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION

iPhone - 3 Years

Page 8: Getting websites right

TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION

Instagram - 2 Years

Page 9: Getting websites right

AND ITS RATE OF GROWTH HAS BEEN UNBELIEVABLE

1984 1992 2008 2014

1,000 1,000,000 1,000,000,000 10,000,000,000

THE NUMBER OF INTERNET DEVICES:

Page 10: Getting websites right

So. How are we interacting with

the Internet today?

Page 11: Getting websites right

Fro

m t

he O

raH

Q B

log

Page 12: Getting websites right

GOOGLE HAS DEFINED HABITS INTO 3 MOMENTS

I want to do

I want to buy

I want to go

Page 13: Getting websites right

I WANT TO DO

Page 14: Getting websites right

I WANT TO DO

Page 15: Getting websites right

I WANT TO DO

Page 16: Getting websites right

I WANT TO BUY

Page 17: Getting websites right

I WANT TO BUY

Page 18: Getting websites right

I WANT TO BUY

Page 19: Getting websites right

I WANT TO GO

Page 20: Getting websites right

I WANT TO GO

Page 21: Getting websites right

I WANT TO GO

Page 22: Getting websites right

What does this all mean for websites?

Page 23: Getting websites right

• Websites need to be easy to find

• They need to be fast

• Mobile is beyond important

• They should be a joy to look at

• It must always be easy to navigate

• Make it clear what you’re about

• Have a strong Call To AcRon

• Ensure that there are always

regular updates to the site

• Always have the ability for people

to share what they’ve found.

Page 24: Getting websites right

• Use Google My Business

• Get Social

• List yourself on Directories - i.e Localist

• Consider Google AdverRsing

• Ensure your site map is loaded to Google

Websites need to be easy to find

Page 25: Getting websites right

• The code needs to be clean

• It should be hosted in the country of

the intended audience

• All of the content needs to be

opRmised

They need to be fast

Page 26: Getting websites right

• Being Mobile Responsive is not an

opRon

• 60% of people will abandon a website

that is not responsive

• In most cases, Google will not serve a

website up in mobile search results if it is

not responsive

• Customers expect it to ‘Just Work’

Mobile is beyond important

Page 27: Getting websites right

• We live in a visual world. Your website

needs to be nice to look at

• Don’t allow the visuals to compromise

the speed

• Think about Colour & Font - They are

as important as pictures

• 75% of people judge the credibility of

a company based on the design of its

website

They should be a joy to look at

Page 28: Getting websites right

THE UGLY

Page 29: Getting websites right

THE BAD

Page 30: Getting websites right

THE GOOD

Page 31: Getting websites right

• People now have an acenRon span of

around 8 seconds, a Goldfish has 9

• People need to be lead, help them on

their journey

• Don’t give people too many opRons

• SRck to convenRonal navigaRon - People

hate change

It must always to easy to navigate

Page 32: Getting websites right

• Find a point and sRck with it

• Your HomePage must be easy to

understand, remember you know the

products becer than the customer

• Just think “K.I.S.S”

Make it clear what you are

about

Page 33: Getting websites right

• Tell the visitor what you want them to do

• Don’t give them too many opRons

• Make it easy for them, only get the

informaRon you actually need

Have a strong Call To

Action

Page 34: Getting websites right

• Google loves websites that get updated

regularly

• Think about adding a blog

• This is a great way to have a posiRve

effect on your organic SEO (search engine

opRmisaRon)

• It also keeps it relevant for your visitors

Ensure that there are always

regular updates to the site

Page 35: Getting websites right

• Let your visitors get you more visitors

• When people share your content it gives

you ‘BackLinks’ - This is great for SEO

• Social Media is a large driver in ge#ng

people to websites

• You can control the message being

delivered too!

Always have the ability for people to

share what they’ve found.

Page 36: Getting websites right

So, where to start?

Page 37: Getting websites right
Page 38: Getting websites right