Getting Users from Pinterest to your Small Business Website

by Sharon Dawson

@SharonADawson

Presentation on SlideShare

•Copy of this presentation available at

slideshare.net/SharonADawson

Agenda

1. Setting up boards for your target market

2. Reading Pinterest analytics

3. Analytics helps you plan future pins & boards

4. Real life examples

Pinterest Target Market

•Ages 15-34

•70% Women

•Majority $25-75k annual income

•28% over $100k annual income

1,680 times longer

Half life (50% of clicks and views)

•Twitter: 24 minutes

•Facebook: 90 minutes

•Pinterest: 3.5 months

Reasons for Using Pinterest/Facebook

Benefits of Pinterest

• Infographics show in full

•32% purchased item after saw on Pinterest

• Images show high in image searches

•70 million users a month

Beyond the Pin

•Promoted Pins

•Pin It button on your website

Businesses for Ideas

•Freshfully

•Dr. Josh Axe

•Popcosmo

•Primary Beginnings

•RYOBI

Top Client Complaints about Pinterest

• I don't know these people

•The people who repinned aren't local

•My direct competitor repinned me

• I sell a service, I have no pictures

Pinterest Analytics (live)

Follow Me

•Twitter: SharonADawson

•Website: TheeDesign.com

•Presentation: slideshare.net/SharonADawson