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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Affiliates and merchants know that networking is important but are likely not doing enough of it. Learn the benefits networking can give you plus concrete methods you should start using today.
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Affiliate Summit East 2014
Getting the Most of Out Networking:Best Practices Revealed
Tricia Meyer, Sunshine Rewards (@sunshinetricia)Eric Nagel, FMTC (@ericnagel)Vanessa Branco, Versa9 (@VanBranc)
Agenda
• Introductions
• What is Networking?
• Networking Jump Start
• Who, Where, And Why?
• How You Can Start Now
• Audience Questions
What is Networking?
• The exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business (Merriam-Webster)
• Includes: place of employment, kids’ schools and groups, social clubs, sports, neighborhood, alumni, business events, civic groups, church, HOA, rotary clubs and even the people you meet in elevators, lines, and bathrooms
Consider This
• 55% of messages received and processed by your brain are based on body language
• 38% are based on the tone of voice
• Only 7% is verbal
Source: accuconference.com, Albert Mehrabian
Consider This
Let’s Network!• Find someone near you that you don’t know RIGHT
NOW• Ask them at least TWO of these questions?
– Where are you from?– Have you done anything fun in New York?– Is it your first time here?– Why are you here?
Let’s Network!
• Get to know your neighbor
• Exchange contact information
• What are they doing the rest of the conference?
Networking Within Affiliate Marketing Community
• Who?
• Why?
Affiliate Karaoke
• Networking Opportunity Tonight
• http://www.affiliatekaraoke.com
• http://bit.ly/affiliatekaraokecontest
Networking Outside Affiliate Marketing Community
• Who?
• Why?
Networking Locally
• Who?
• Why?
Pre-Networking Tips• Join Facebook Groups and Follow Twitter
hashtags– Find out who you might meet– Research what they do– Possibly reach out about meeting
Pre-Networking Tips
• Prepare your own Elevator Pitch– “So, what do you do?”
• People don't want to know what you do, they want to know what problems you solve.
• Make them care– “What can you do for me?”
• Leave them wanting more
– Practice, practice, practice
Networking Tips
• Make eye contact, firm handshake
• Talk less, listen more
• Good hygiene, good posture
• Strong versus pointless introductions
• Give genuine compliments
• Keep business cards and pen handy
• Make introductions to others
Follow Up Tips
• Connect via email, LinkedIn, Twitter, etc.
• Send thank you cards
• Maintain the connection
• Share their “stuff” (repin, RT, “like”)
• Birthday eCards
• LinkedIn Endorsements
30 Things You Need to Do NowGo to: http://bit.ly/ase14-networking • Find 30 things you can be doing to become a
more effective networker• Spread the link to anyone you know who could
use some networking help• Respond to us with your favorite networking tips
@SunshineTricia
@EricNagel
@VanBranc
Affiliate Karaoke
• Network with us—Live Drawing!
Network with Us!• Tricia Meyer
– [email protected]– @sunshinetricia
• Eric Nagel– [email protected] – @ericnagel
• Vanessa Branco– [email protected] – @VanBranc
Questions?