Getting Started with Marketing Automation

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WEBINAR

Getting Started with Marketing Automation

Wed, April 15, 2015 11:00AM PDT

Michael Sharkey CEO at Autopilot

Sander Zaydman Dir of Marketing at Autopilot

Guy Marion CMO at Autopilot

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ASK US ANYTHING

#AskAutopilot @autopilotus

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TODAY’S SPEAKERS

Mike Sharkey

CEO and Co-founder, Autopilot

@michaelsharkey

Sander Zaydman

Dir of Marketing, Autopilot

@sanderzaydman

Guy Marion

CMO, Autopilot

@guy_marion

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SAVVY MARKETERS DRIVE 2X THE LEADS

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ATTRACT Turn strangers and contacts into leads

ACQUIRE Convert leads

into sales

GROW Grow loyalty and

revenue by enabling

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Lifecycle Analytics and Insights Build rich customer profiles and attain performance goals across all stages of the journey

Nurture

WHY AUTOMATE THE CUSTOMER JOURNEY?

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GETTING STARTED WITH MARKETING AUTOMATION

1. Organize your contacts

2. Get to know your visitors

3. Capture leads from your forms

4. Send your first email

5. Create more leads with gated content

6. Launch a conversion journey

7. Use data to crank your performance

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Advanced Email Newsletter Journey

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THE SECRET TO DOUBLING YOUR NEWSLETTER OPEN RATES

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NEWSLETTER CONTENT PRO TIPS

Shoot for 95% teaching and 5% selling

Write for the 3 types of email reader personalities

Subject lines between 6-10 words generate the highest open rates

Be consistent - send a newsletter at least once per month

Use personalization to deliver 6x higher transaction rates

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Gated Content Journey

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DRIVE MORE SALES WITH WHITEPAPERS AND PREMIUM GATED CONTENT

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AUTORESPONDER EMAIL PRO TIPS

Send from a real person. Never use “[email protected]”

Write short and informative subject lines. Extra points for using personalization or words that address the recipient directly like “your”

Include a link back to the downloaded content as well as new content they may be interested to drive traffic back to your site

Include the sender’s headshot for an added human touch

Add social share buttons and let your content go viral

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Free Trial Journey

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TRIAL EMAIL PRO TIPS: FIRST TOUCH

First name personalization

Short, relevant & informative hook

Clear Call-To-Action

Link to user centric resources and behavior based content depending on lead source

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GET IN TOUCH

autopilothq.com blog.autopilothq.com

company/autopilot-hq

autopilothq

@autopilotus @michaelsharkey @sanderzaydman @guy_marion

[email protected] [email protected] [email protected] [email protected]