Getting Started With Google Analytics

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Introduction to Mastering Google Analytics

Getting Started with Google Analytics


Know your

Ankur MaheshwariB.Tech-IIT,BHU

He has over 9 years of experience in digital media, web analytics digital marketing & online product management. He has worked on web analytics in Wipro, Evalueserve & Ozonemedia, prior to joining and founding

What will you learn today?What is the objective of using digital media analytics?Measurable Digital Media KPIsDifferent requirements by companies in different stagesCareer ProspectsLive demo of Dashboards


Annies Question

What is the main objective of Digital Media Analytics ?


Annies Answer

The main objective of digital media analytics is to measure the performance of your digital property and report the information in such a way that actionable insights can be deduced from those reports.

To understand this better well look into the requirements by companies at various stages:Lets say we want to analyze an ecommerce company.The company may see various stages in its growth phase and accordingly its analytical requirements will change with time.


Objective of Digital Media AnalyticsSmall Initiatives

Limited budgets

Learn the user behavior and their reaction to your product.

Product Development StageValidity of your product has been established

Rectified all the flaws that came up during inception

Ready to expose the final version

How visitors interact with your product features?

Acquire new & relevant customersNow you have enough members for your portal.

Acquire new customers but also ensure the sales from existing customers.

Focus on cost effectiveness and profitability.

Need to keep your product refreshed as well as continue exploring the new marketing channels, innovative product & marketing ideas to keep your customers

Measurable Digital Media KPIs

Social Media MarketingEmail MarketingDisplay AdvertisingPaid Search AdvertisingReferral Marketing

Products SoldRevenues GeneratedAverage Revenue per product soldAverage revenue per transactionAverage number of products per transactions

Website down timeAverage SpeedPage load timeWebsite specific features like you are using some videos or audios

User EngagementsUser InteractionsProduct Touchpoints such as Images, Reviews, feedbacks, comparing of products etc.TechnologyProduct


Career Prospects

Typical profile of a Digital Marketing professional


How is the job market



Dashboards Google Analytics


Social Media Dashboard

Site Performance Report


CEOs Dashboard


Referral Traffic Dashboard


CIOs Dashboard


5 MarchSat, Sun (4 Week)IST: 7:00 AM - 09:00 AMPST: 5:30 PM - 7:30 PMValid for next 3 hours. Hurry ! INR 13,496Course FeaturesOnline Live Classes : 16 HoursAssignments : 16 HoursProject : 16 Hours Pre Recorded Sessions$261Batch Details Minute Flash Sale Flat 25% Off

INR 17,995$ 349


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