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Webinar TitleWebinar Subtitle(1 liner)
Presenter – Instructor Name
Introduction to Mastering Google AnalyticsGetting Started with Google Analytics
Know your instructor
www.edureka.co/digital-media-analytics
Ankur Maheshwari B.Tech-IIT,BHU
He has over 9 years of experience in digital media, web analytics digital
marketing & online product management. He has worked on web analytics in
Wipro, Evalueserve & Ozonemedia, prior to joining Holidayiq.com and
founding couponexpress.in
What will you learn today?
What is the objective of using digital media analytics?
Measurable Digital Media KPIs
Different requirements by companies in different stages
Career Prospects
Live demo of Dashboards
www.edureka.co/digital-media-analytics
Annie’s Question
What is the main objective of Digital Media Analytics ?
www.edureka.co/digital-media-analytics
Annie’s AnswerThe main objective of digital media analytics is to measure the performance of your digital property and report the information in such a way that actionable insights can be deduced from those reports.
To understand this better we’ll look into the requirements by companies at various stages:Lets say we want to analyze an ecommerce company.The company may see various stages in its growth phase and accordingly its analytical requirements will change with time.
www.edureka.co/digital-media-analytics
Objective of Digital Media Analytics
Inception Growth Phase Aiming for retention & increased market share
Small Initiatives
Limited budgets
Learn the user behavior and
their reaction to your product.
Product Development Stage
Validity of your product has been established
Rectified all the flaws that came up during inception
Ready to expose the final version
How visitors interact with your product features?
Acquire new & relevant customers
Now you have enough members for your portal.
Acquire new customers but also ensure the sales from existing customers.
Focus on cost effectiveness and profitability.
Need to keep your product refreshed as well as continue exploring the new marketing channels, innovative product & marketing ideas to keep your customers engaged.
www.edureka.co/digital-media-analytics
Measurable Digital Media KPIs
Social Media Marketing Email Marketing Display Advertising Paid Search Advertising Referral Marketing
Marketing
Products Sold Revenues Generated Average Revenue per product sold Average revenue per transaction Average number of products per
transactions
Sales/Revenues
Website down time Average Speed Page load time Website specific features like you are using
some videos or audios
User Engagements User Interactions Product Touchpoints such as Images,
Reviews, feedbacks, comparing of products etc.
Technology
Product
Career Prospects
Typical profile of a Digital Marketing professional
Can be undergraduate from engineering, science, commerce, and statistics
Certified/trained from an online/offline platform
Could be working on google analytics, social media analytics, mobile app analytics
As per payscale.com, 10th -90th percentile salary range for internet marketing specialist is between $ 28 K and $ 59 K; similar figure for online marketing manager range between $ 38 K and $ 94 K
www.edureka.co/digital-media-analytics
How is the job market
Job Market Size
• As per LinkedIn, there are 175,000 jobs available worldwide for Digital Analytics professionals
Future Prospect
• The growth rate in marketing related-analytics hire is 67% over the past year, and 136% over the past 3 years• As per LinkedIn, Digital analytics is among the top 5 most powerful skills to have in demand
Roles on offer
• Digital Strategist, Digital Media Planner, Digital Media Specialist, Digital Media Analyst, Digital Media Manager• Campaign Manager, Chief Marketing Technologist, Chief Digital Officer, Google Analytics Specialist
www.edureka.co/digital-media-analytics
Salary Range
www.edureka.co/digital-media-analytics
50000 70000 90000 110000 1300000
5000
10000
15000
20000
25000
30000Salary Range
Salary in $
No. o
f Peo
ple
DEMO
Dashboards – Google Analytics
Social Media Dashboard
Site Performance Report
CEO’s Dashboard
Referral Traffic Dashboard
CIO’s Dashboard
www.edureka.co/r-for-analytics
5 March
Sat, Sun (4 Week)IST: 7:00 AM - 09:00 AMPST: 5:30 PM - 7:30 PM
Valid for next 3 hours. Hurry !
INR 13,496
Course Features Online Live Classes : 16 Hours Assignments : 16 Hours Project : 16 Hours Pre – Recorded Sessions
$261
Batch Details
www.edureka.co/digital-media-analytics
www.edureka.co/digital-media-analytics
Last Minute Flash Sale – Flat 25% Off
INR 17,995$ 349
Thank You
Questions/Queries/Feedback
Recording and presentation will be made available to you within 24 hours