Webinar TitleWebinar Subtitle(1 liner)
Presenter Instructor Name
Introduction to Mastering Google Analytics
Getting Started with Google Analytics
Know your instructorwww.edureka.co/digital-media-analytics
He has over 9 years of experience in digital media, web analytics digital marketing & online product management. He has worked on web analytics in Wipro, Evalueserve & Ozonemedia, prior to joining Holidayiq.com and founding couponexpress.in
What will you learn today?What is the objective of using digital media analytics?Measurable Digital Media KPIsDifferent requirements by companies in different stagesCareer ProspectsLive demo of Dashboards
What is the main objective of Digital Media Analytics ?www.edureka.co/digital-media-analytics
The main objective of digital media analytics is to measure the performance of your digital property and report the information in such a way that actionable insights can be deduced from those reports.
To understand this better well look into the requirements by companies at various stages:Lets say we want to analyze an ecommerce company.The company may see various stages in its growth phase and accordingly its analytical requirements will change with time.
Objective of Digital Media AnalyticsSmall Initiatives
Learn the user behavior and their reaction to your product.
Product Development StageValidity of your product has been established
Rectified all the flaws that came up during inception
Ready to expose the final version
How visitors interact with your product features?
Acquire new & relevant customersNow you have enough members for your portal.
Acquire new customers but also ensure the sales from existing customers.
Focus on cost effectiveness and profitability.
Need to keep your product refreshed as well as continue exploring the new marketing channels, innovative product & marketing ideas to keep your customers engaged.www.edureka.co/digital-media-analytics
Measurable Digital Media KPIs
Social Media MarketingEmail MarketingDisplay AdvertisingPaid Search AdvertisingReferral Marketing
Products SoldRevenues GeneratedAverage Revenue per product soldAverage revenue per transactionAverage number of products per transactions
Website down timeAverage SpeedPage load timeWebsite specific features like you are using some videos or audios
User EngagementsUser InteractionsProduct Touchpoints such as Images, Reviews, feedbacks, comparing of products etc.TechnologyProduct
Typical profile of a Digital Marketing professional
How is the job market
Dashboards Google Analytics
Social Media Dashboard
Site Performance Report
Referral Traffic Dashboard
5 MarchSat, Sun (4 Week)IST: 7:00 AM - 09:00 AMPST: 5:30 PM - 7:30 PMValid for next 3 hours. Hurry ! INR 13,496Course FeaturesOnline Live Classes : 16 HoursAssignments : 16 HoursProject : 16 Hours Pre Recorded Sessions$261Batch Details
www.edureka.co/digital-media-analyticswww.edureka.co/digital-media-analyticsLast Minute Flash Sale Flat 25% Off
INR 17,995$ 349
Recording and presentation will be made available to you within 24 hours