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Marketing & Fundraising for Your Online Business eCommerce - Making Customers Happy - London

Getting started before you start

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Marketing & Fundraising for Your Online Business

Marketing & Fundraising for Your Online BusinesseCommerce - Making Customers Happy - London

Early-stage marketing How to build up your follower & ambassador base

David SayceDigital Marketing Consultant

How important is pre-launch marketing? VitalYou must make the market aware of your business if you're to make sales from the start. It begins with researching your market to gauge demand

No Silver Bullet!Plan it outChoose benefits over featuresShow, dont tell

Use local-targeted contentEvaluate traffic sourcesFocus on the right audience

3Examples

Build A Pre-Launch PageDrive pre-launch sign up and sharing

Benefits of a pre-launch landing pageIncrease awareness of your brandTest interest in your conceptUnderstand your customers betterPrepare people for whats to comeStart building your email contacts database

Keep your page updated

Get your early followers to promote

Email MarketingNot everyone in your target market is going to know to visit your website, so you need to go to them. The best way to do this is to build up a quality contact list and send out emails that entice them to visit your site. Online branding really gets a boost when the emails include something timely, like a special sale or sneak peak at a new product.

Build your own websiteWebsites - Given the variety of affordable website builders around these days, it makes sense to take matters into your own handsSquarespaceShopifyWordpressSelf Hosting TSO Hosting (use dsayce10 discount)GoDaddy

Tell Your Story on Social MediaBuild a loyal audience, bring them along on the journey, from the beginning

A Twitter campaign was started almost a year before the store openedTweet often, tweet consistently (Try Buffer App)Try tweeting at different times of the day to see when you get the best responsesFind competitors and experts in your field and follow them.Re-Tweet what others have posted if you think it will add value to your profile.Design and add a custom Twitter background for your profile to direct traffic back to your launch page

Find your audienceTry followerwonk.com

Target your audience With the correct targeting even modest amounts can get results

Dollar Shave ClubDollar Shave Club went to great lengths to make a video that describes their product perfectly with some humor mixed in.

Launched March 2012$35,000 + $1 Million fundingCost $4,500 ($50,000) In the first 48 hours on YouTube 12,000 people signed up.Viewed over 21 million times sinceValued at $615 Million (2015)

The original video was a big part of their pitch to investors, even before it was unveiled on YouTubeLaunched March 2012$35,000 + $1 Million fundingCost $4,500 ($50,000) In the first 48 hours on YouTube 12,000 people signed up.Viewed over 21 million times sinceValued at $615 Million (2015)If your brand can give someone an experience unlike any other; something they can share on Instagram, or mention to their coworkers, they will be that much more pleased (and loyal) in the long runWhen you're launching a new business and sharing a new idea, if you can get people to remember it, there's obviously a better chance at success.

Using video as part of your marketing mixThe point is, a decent launch video is at least worth the effort. If you're trying to get maximum publicity at the lowest possible cost, you can't do much better, though you should consider the following expert tips.Dont release in a vacuum Make it funny, or at least entertainingMake it RelevantMake sure your tech can support it

A few more optionsUse your friends or the influential people you know to refer you and your product on the social and professional platforms.Offer sneak peeks of your product/service/app, show people what it is all about.A great way to engage people is to hold competitions that offers early access, discounts, paid access or the product itself as the prize. Use the signup link in the signature of your normal emails that you send.Digital marketing is not everything, also have a real world strategy in mind.

TipsTrack responses from different channels, understand what worksSegment your email lists through pre-launchBe consistent Plan aheadDont stop

David Sayce

Digital Marketing [email protected]@dsaycehttps://uk.linkedin.com/in/dsayce