Nicole PrzybylskiMarketing DirectorSriboga Food Solutions

FOOD CONTENT IS KING!

WHO AM I? • Leading 'Smarketing' at Sriboga

Food Solutions

• Our clients include the biggest names in food service & manufacturing like Jco, Bread Talk, Sushi Tei, Bread Life, GFC, Solaria, Nisshin, etc.

• Consumer Centric Design / Consumer Engagement methodologies

As a new brand, Sriboga Easy Mix wants to stand out from the competition and be a premium brandWith a limited marketing budget, we need to be more targeted and very effective in directly reaching out our target audience

Build a platform that sustains our marketing for the long term

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OPPORTUNITIES

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FOOD VIDEO CHANNEL IS A BLUE OCEAN, AS MOST BRANDS ARE DOING ME TOO BRANDED VIDEO CAMPAIGN

Video as a higher quality medium is more

engagingYouTube is a competitive platform

with more cost effective adsApproximate cost per

view is IDR 200-400

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INTRODUCING MARIMASAK.TV

4,114,215 video views

5,428 video subscribers

37,367 social followersIDR 413 cost per

view(with production cost)

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SHOWING RANGE OF COOKING SHOW, FROM ENTERTAINMENT TO HOW-TO & RECIPES

1,885,000video views

1,030,000video views

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HOW WE DO IT

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INNOVATE ON PRODUCTION TO GET VOLUME AND CONTENT CONTINUITY

Setting up our own studio for shooting

Maximize shooting day to get volume: 1 day for 1 month content

Upfront payment & get better production rate

Results: cutting cost by at least 50% & ongoing video content

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MAKING PARTNERSHIP FOR COST-EFFECTIVE PRODUCTION & MONETIZE IN THE FUTURE

Making sponsorship packages to offset production cost

Creating partnership deals to support our distribution channels

As our channel gain audience, our marketing now becomes our assets

to sell sponsorships for brands

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BECOME THE OVERARCHING CONTENT MARKETING PLATFORM ACROSS COMPANIES Starting with one brand, eventually

MariMasak.TV becomes the channel to feature all our other brands

Long-term, as we’re building audience and credibility, this will become platform that helps our

businesses to grow, from B2B to our culinary e-commerce

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Focus on growing audience

Strategic partnership and cross promotion

Monetize from sponsorships

THIS IS A LONG TERM GAME TO ROI, BUT HITTING YOUR MILESTONE WILL KEEP YOU ON TRACK

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THANK YOU