Upload
afifa-urfani
View
255
Download
0
Embed Size (px)
DESCRIPTION
A deeper understanding of AIESEC's program; value proposition, key message, etc. Get to know Marketers' Daily Meal. A session of Program Marketing in National Functional Summit 2014, AIESEC in Indonesia.
Citation preview
Get to know
Your Daily Meal
Afifa Urfani
July 2014
Objective Delegates will understand the depth understanding of IXP, GCDP, GIP,
and leadership development within them with the consideration of the
relevancy of local area or Indonesia.
What’s this? Tell me anything about this meal!
One word for this….
Don’t blame anyone if… – No strict timeline
– Ineffective channel
– Not attracting the right people/market
– Wrong key message
– Lack of synergy
Organization
Individual Market
Right product is the
intersection of the 3 values
Experience
Experiential Learning
Social Impact
International Friend
Network
Support System
Cultural Immersion
Market (Society) Value
• Bring awareness to society related to the issue
• Direct sustainable impact given to the society related to the issue
Organizational
(TN/Project) Value
• Giving diversity point of view in the project (the project will have more than 1 perspective and problem solving)
• Having more HR o support the activity to contribute on society
Individual (EP) Value
• Representing Indonesia abroad
• specific practical XP based on each issue
• Giving direct impact to society in diverse culture
• Better management skill through on field experience
• Better knowledge and skill about team management
Focus Issues Issue Value Basic JD Countries
Literacy • Practical education
experience
• Teach people in diverse
culture
- Give basic education to
underprivileged children
Czech republic, India,
Italy, Russia, Taiwan,
Slovakia, Vietnam
Cultural understanding
• Showcasing our own
culture
• Adapting with local
culture
• Broaden our mindset
about world culture
- Presenting Indonesian
culture
- Involving in local culture
activities
Russia, Taiwan
Human rights • Raise awareness
regarding equality among
others
- Educating and
motivating
underprivileged people
Malaysia
Health & Lifestyle • Practical learning circle
• Human interaction
- Giving presentation
about specific issues
- Interact with respective
subjects
Malaysia
Issues Business Development
• Entrepreneurship
• Organizational Development
• Microfinance
• Social Business
Career Development
• Career planning
• Soft skills
• Leadership
Cultural Understanding
• Cross-cultural dialogues
• Protect and showcase local traditions
Environment
• Climate change
• Flora and fauna protection
• Waste management
• Energy
• Pollution
Governance
• Corruption
• Legalities
• Democracy
• Transparency
Security & Resolution
• Human trafficking
• Road safety
• Natural disaster
• Violence prevention
Health & Lifestyle
• Alcohol and drug abuses
• Food and nutrition
• Sexually transmitted diseases
• Diseases
• Sanitation and hygiene
• Sport and recreation activities
Population Dynamics
• Ageing population
• Migration
• Population growth
• Urbanization
Literacy
• Financial literacy
• Language literacy
• Technological literacy
• Other subjects literacy
Human rights
• Children rights
• Right of people with disabilities
• Woman rights
• Gender rights
• Tribes and minorities rights
Poverty Education
• Family planning
• Resources scarcity
• Food security
• Urban planning
Let’s Discuss! • Key message:
an opportunity for young people to develop entrepreneurial and
responsible leadership qualities and skills.
• Purpose:
• Relevancy:
• Value proposition:
GIP Values
Organisational Value
Market Value
Individual Value
A young person witnesses
and contributes to responsible
and entrepreneurial
leadership overcoming the
environment
Entrepreneurs can sell their
products in international
markets, survive, and support
Indonesia’s economy
A young member learns
sales and delivery, and
learns how to contribute to
society through market
solutions
Market Value • Indonesia needs good in education
system and need leader who have idea for better education system
• English is the 2nd language in Indonesia, but less youth can speak English
• Indonesia is one of the bottom 10 Countries with poor education system (NSA test 2013)
Org Value
• to get direct tutor to educate English for children
• To get tutor to give awareness for cross-culture understanding
Personal Value • To increase ability / skills in
public speaking / Communication through teaching
• multicultural experience and empowering people to speak English and world's language
GIP Values for oGIP Teaching
Value for oGIP Marketing
Market Value • Indonesia needs leader who can
make Indonesian better economic & business to be ready for free trade era
• Indonesia needs leader who have experience in market research to develop Indonesia’s market
Org Value • Knowing market condition
through market research and doing marketing is essential to success of business
• By having marketing will guide to make strategic business decisions, covering customer needs, and help to discover new idea for products or services
Personal Value • to get to know more about
company’s industry
• to get more analitical thinking about different market
• Experience professional and working culture in market research natures
• help a country to grow in its market research
Market Value • Indonesian IT market is forcast to
be one of the outperforming markets globally on the back of strong economic growth – Indonesia IT Report Q1 2014
• IT Indonesia forcast to increase economic growth of Indonesia
Org Value • IT has become a vital and
integral part of every business plan.
• To improve the way to design and manage customer relationship
Personal Value • to increase specific
knowledge
• to get more knowledge from international companies perspective
• Experience professional and working in different culture
• help a country to grow in its market research
GIP Values for oGIP IT
Let’s Discuss! • Key message:
– A Global Internship Program (GIP) experience is an opportunity for a
young person to develop entrepreneurial and responsible leadership by
living a cross-cultural professional development experience.
• Purpose:
• Relevancy:
• Value proposition:
IXP
Value Proposition TMP
• A practical team experience
• Practical hard and soft skills
development
• Access to a global network
• An entrepreneurial and
responsible attitude towards
being a better leader
TLP
• A practical team leader or
executive leadership body
experience
• Personal and professional
development
• Practical hard and soft skills
development
• Activities which develop an
entrepreneurial and responsible
attitude towards being a better
leader
TMP-TLP Principles
Let’s Discuss! • Key message:
• Purpose:
• Relevancy:
• Value proposition: