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Get to know Your Daily Meal Afifa Urfani July 2014

Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

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A deeper understanding of AIESEC's program; value proposition, key message, etc. Get to know Marketers' Daily Meal. A session of Program Marketing in National Functional Summit 2014, AIESEC in Indonesia.

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Page 1: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Get to know

Your Daily Meal

Afifa Urfani

July 2014

Page 2: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Objective Delegates will understand the depth understanding of IXP, GCDP, GIP,

and leadership development within them with the consideration of the

relevancy of local area or Indonesia.

Page 3: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

What’s this? Tell me anything about this meal!

Page 4: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

One word for this….

Page 5: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)
Page 6: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Don’t blame anyone if… – No strict timeline

– Ineffective channel

– Not attracting the right people/market

– Wrong key message

– Lack of synergy

Page 7: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Organization

Individual Market

Right product is the

intersection of the 3 values

Page 8: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)
Page 9: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Experience

Experiential Learning

Social Impact

International Friend

Network

Support System

Cultural Immersion

Page 10: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Market (Society) Value

• Bring awareness to society related to the issue

• Direct sustainable impact given to the society related to the issue

Organizational

(TN/Project) Value

• Giving diversity point of view in the project (the project will have more than 1 perspective and problem solving)

• Having more HR o support the activity to contribute on society

Individual (EP) Value

• Representing Indonesia abroad

• specific practical XP based on each issue

• Giving direct impact to society in diverse culture

• Better management skill through on field experience

• Better knowledge and skill about team management

Page 11: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Focus Issues Issue Value Basic JD Countries

Literacy • Practical education

experience

• Teach people in diverse

culture

- Give basic education to

underprivileged children

Czech republic, India,

Italy, Russia, Taiwan,

Slovakia, Vietnam

Cultural understanding

• Showcasing our own

culture

• Adapting with local

culture

• Broaden our mindset

about world culture

- Presenting Indonesian

culture

- Involving in local culture

activities

Russia, Taiwan

Human rights • Raise awareness

regarding equality among

others

- Educating and

motivating

underprivileged people

Malaysia

Health & Lifestyle • Practical learning circle

• Human interaction

- Giving presentation

about specific issues

- Interact with respective

subjects

Malaysia

Page 12: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Issues Business Development

• Entrepreneurship

• Organizational Development

• Microfinance

• Social Business

Career Development

• Career planning

• Soft skills

• Leadership

Cultural Understanding

• Cross-cultural dialogues

• Protect and showcase local traditions

Environment

• Climate change

• Flora and fauna protection

• Waste management

• Energy

• Pollution

Governance

• Corruption

• Legalities

• Democracy

• Transparency

Security & Resolution

• Human trafficking

• Road safety

• Natural disaster

• Violence prevention

Page 13: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Health & Lifestyle

• Alcohol and drug abuses

• Food and nutrition

• Sexually transmitted diseases

• Diseases

• Sanitation and hygiene

• Sport and recreation activities

Population Dynamics

• Ageing population

• Migration

• Population growth

• Urbanization

Literacy

• Financial literacy

• Language literacy

• Technological literacy

• Other subjects literacy

Human rights

• Children rights

• Right of people with disabilities

• Woman rights

• Gender rights

• Tribes and minorities rights

Poverty Education

• Family planning

• Resources scarcity

• Food security

• Urban planning

Page 14: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Let’s Discuss! • Key message:

an opportunity for young people to develop entrepreneurial and

responsible leadership qualities and skills.

• Purpose:

• Relevancy:

• Value proposition:

Page 15: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)
Page 16: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

GIP Values

Organisational Value

Market Value

Individual Value

A young person witnesses

and contributes to responsible

and entrepreneurial

leadership overcoming the

environment

Entrepreneurs can sell their

products in international

markets, survive, and support

Indonesia’s economy

A young member learns

sales and delivery, and

learns how to contribute to

society through market

solutions

Page 17: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Market Value • Indonesia needs good in education

system and need leader who have idea for better education system

• English is the 2nd language in Indonesia, but less youth can speak English

• Indonesia is one of the bottom 10 Countries with poor education system (NSA test 2013)

Org Value

• to get direct tutor to educate English for children

• To get tutor to give awareness for cross-culture understanding

Personal Value • To increase ability / skills in

public speaking / Communication through teaching

• multicultural experience and empowering people to speak English and world's language

GIP Values for oGIP Teaching

Page 18: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Value for oGIP Marketing

Market Value • Indonesia needs leader who can

make Indonesian better economic & business to be ready for free trade era

• Indonesia needs leader who have experience in market research to develop Indonesia’s market

Org Value • Knowing market condition

through market research and doing marketing is essential to success of business

• By having marketing will guide to make strategic business decisions, covering customer needs, and help to discover new idea for products or services

Personal Value • to get to know more about

company’s industry

• to get more analitical thinking about different market

• Experience professional and working culture in market research natures

• help a country to grow in its market research

Page 19: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Market Value • Indonesian IT market is forcast to

be one of the outperforming markets globally on the back of strong economic growth – Indonesia IT Report Q1 2014

• IT Indonesia forcast to increase economic growth of Indonesia

Org Value • IT has become a vital and

integral part of every business plan.

• To improve the way to design and manage customer relationship

Personal Value • to increase specific

knowledge

• to get more knowledge from international companies perspective

• Experience professional and working in different culture

• help a country to grow in its market research

GIP Values for oGIP IT

Page 20: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Let’s Discuss! • Key message:

– A Global Internship Program (GIP) experience is an opportunity for a

young person to develop entrepreneurial and responsible leadership by

living a cross-cultural professional development experience.

• Purpose:

• Relevancy:

• Value proposition:

Page 21: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)
Page 22: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

IXP

Page 23: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Value Proposition TMP

• A practical team experience

• Practical hard and soft skills

development

• Access to a global network

• An entrepreneurial and

responsible attitude towards

being a better leader

TLP

• A practical team leader or

executive leadership body

experience

• Personal and professional

development

• Practical hard and soft skills

development

• Activities which develop an

entrepreneurial and responsible

attitude towards being a better

leader

Page 24: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

TMP-TLP Principles

Page 25: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)

Let’s Discuss! • Key message:

• Purpose:

• Relevancy:

• Value proposition:

Page 26: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)