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Getting Social Smart with Video and Periscope
Katie LanceCEO/Owner, Katie Lance Consulting
Do it yourself or hire a pro?Do it yourself tips:1. Shoot horizontally2. Short and simple3. Be prepared4. Have a call to action at the end5. What questions are you getting asked all the time?
If you want to hire a pro: Google or Yelp6. Interview 3-5 people7. Ask for samples8. Ask for reference
Invest in a professional, quality About Us video – that tells your brand story
Your property videos should “paint the picture” for a homebuyer
Video email – BombBomb.com
Increase your organic reach with videos on Facebook
The 9-steps you need to take with each video
1. Add it to your marketing calendar2. Add it to your website (blog)3. Email it one-to-one4. Email it to database5. Upload it to YouTube 6. Upload it to Facebook7. Tweet it (multiple times!)8. Post the link to LinkedIn9. Repeat
Free resource: KatieLance.com/EditVideo
What’s the next big thing?
Millennials want to be able to look someone in the eye.
• There is a huge lack of trust still in real estate
• What if instead of looking at a video they could look and talk to a Realtor LIVE?
Live streaming allows us to build relationships like never before
Connect with the world
Getting started with Periscope
1. Download the app 2. Create your account3. Complete your bio4. Follow friends 5. Watch broadcastsFree resource: KatieLance.com/Periscope
Opportunities for real estate pros on Periscope
1. Create valuable content simply and quickly
2. Reach a new audience3. Storytelling 4. Build TRUST and
TRANSPARANCY
Tips for getting started• Have a plan• Hashtags• Pre-market your
scopes• Promote them
afterward
Integrating Periscope into your marketing plans
• What other marketing are you doing now?
• Not reinventing the wheel – but repurposing!
Video and Periscope strategy• Have a system• Decide on content• Keep a notebook
of ideas• Keep it simple• Life is content• Just DO IT
![Live Streaming Video Use By Brands [INFOGRAPHIC]](https://img.pdfslide.us/doc/110x75/58d079281a28abc9788b5f13/live-streaming-video-use-by-brands-infographic.jpg)
