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SEOS e a r c h E n g i n eO p t i m i s a t i o n
SEARCH ENGINE OPTIMIZATIONTarget | Attract | Transact
Your ideal clients is already looking for your product or service online. That’s what we consider a motivated prospect!
Should you let your competitors have the first chance to convert them to clients?
40% of internet search users click on the top ranked spot of the organic search results. 1.5% click on the 10th ranking spot.
If you rank first for a keyword that generates 2000 searches per month, that’s the difference between 25 or 800 people finding your site.
SEO
Website
Design
Idea
MaintenanceStatistics
Hosting
Testing
Promotion
Content
DomainProgramming
Project
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“GOOGLE WILL TARGET SPAM CONTENT UNANNOUNCED”
The Launch of Penguin 2.0 (May 2013)Penguin 2.0 is just the beginning of spam clean up and
death of low quality content and backlinks. Many people thought it is just one off but Matt Cutt
(Google Head of Spam) says,
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SO “ONE SIZE FIT ALL” SEOIS NO MORE
ACCPETABLE AND THERE
HAS TO BE A VERY
TAILORED APPROACH
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OUR APPROACH
We have a very content heavy strategy where we publish relevant contents for the
client in various High PR websites, news releases, articles, blogs, social media
marketing. It takes around 3 months for a client to be on Page 1 of Google.
It can be quicker and all depends on how competitive a Key Word is.
We focus on:
defining the language of the website
syntax errors in the code
too many backlinks with n/a - 0 page rank
results which does not add value anymore
as per Matt Cutts elaborated on his
speeches and interviews
lack in web 2.0 properties
relevant content in relevant pages
OUR PROCESS
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Website Audit for both on
page and off page status
Competitor Markets Analysis
Key Word research and selection
Agreement with client on key words
Setup of Detailed Web Analytics for Client
Start of SEO – On Page
Agreementon pricing
Off page SEO SUCCESS!
ON SITE SEO
This refers to Search Engine Optimization tactics that involve any direct edits that you might make to your
website’s files. These edits and the way your website is structured have a direct influence on how your site
behaves in search engines
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Robots.txtInternal links optimization
301 redirections from old URLs to Old URLs Broken Links CheckingBrowser Compatibility Checking
Code to text ratioWeb Content Format Preparation
Content analysis and suggestionsInternal Linking
URL StructureHTML Sitemap XML Sitemap
RSS FeedRobots.txt
Outbound links checking
OFF SITE SEO
This refers to Search Engine Optimization tactics that do not involved any direct manipulation of your web-
site’s files. It refers to things that happen away from your website that have a direct influence on how your
site behaves in search engines
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One-Way Link Building
Directory Listings
Directory Listings Social Bookmarking Press Release DistributionQuestions and Answers Posting
Forum Posting
Blog Commenting
Article SubmissionsAnchor text being used for link building
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EXAMPLE CLIENT ANALYSIS - On Site
A client approached us after his business making $4 million a year went belly down when Google
Sandboxed his website for dodgy links and low standard SEO strategy. We analysed and suggested
the following:
ExampleClient.co.ukBetter Meta Tags throughout the website (including internal pages).
Fixing the code syntax as per the new requirements
Browser compatibility
Optimizing internal link structure
Defining meta codes (including language defining)
Fixing URL structure (Google does not count underscores as separators so need to be replaced
with hyphens instead)
Canonicalization/301 redirect URLs+A9 (redirecting the changes to url changes and tags)
Robots.txt Optimization
Fixing OBL references (out bound links)
EXAMPLE CLIENT ANALYSIS - Off Site
A client approached us after his business making $4 million a year went belly down when Google
Sandboxed his website for dodgy links and low standard SEO strategy. We analysed and suggested
the following:
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ExampleClient.co.uk -Top Web 2.0 submissions (PR3+)
Articles submission to high pr article directory (PR1+)
Backlinks from high PR .edu websites
Bookmarking the main website along with bookmarking all those links created mentioned above
Claiming High PR profiles (some of them are already on your name (assuming you have the
access to those).
Authenticating those backlinks with relevant content (as mattcutts says "Content is the king")
High PR Directory submissions (PR 2+)
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OUR PRICING
Due to the highly customised nature of our service, it is best for us to understand, analyse and agree a price with a
client. We guarantee that for like to like service and result, we have a competitive and reasonable price.
We believe that a good service should not break your wallet
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OUR PROFILE
We are a web marketing and software development company based in
the UK with 65 people working in 4 countries. We help businesses
harness the power of technology through catchy websites, result
oriented web marketing and innovative solutions.
All our clients are on Google Page 1 for their SEO work!!
We are known for eye catchy designs and innovative solutions and our
customers feel empowered and in control.