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I show you how I boosted my click through rates in Google by 75% using the countdown timer and ad parameters, a little known but awesome feature built into adwords.
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How I Achieved a 75% Boost in CTR (Click Through Rate) In Adwords - Using A Little Known Feature…
By: David Melamed
We’ve All Seen The Crazy Ebay Ads Gone Wild...
Those are Dynamic Keyword Insertion ads…
I Didn’t Use Those...
I Built a Countdown Timer in My PPC Ads...
Every Hour This Ad Changes How Much Time is Left...
It Boosted My CTR by 75%...
I Used Dynamic Ad Parameters and the Ad Parameterizer Adwords Script.
Sounds Fancy, I know...
Adwords Scripts Let You Use JavaScript To Programmatically Change Your Adwords Account.
Don’t Worry, I Don’t Know How To Write Code Either…
Google Actually Wrote The Code For Me...
All I had To Do Was Copy & Paste Some Code….
...and Write an Ad with Parameters in It...
You can pretty much modify your ad with any parameters...
1. Items Left in Stock2. Sale Price3. Weather Outside4. Anything You can Think Of
If You Are Running a Conference, You Can Run an Ad Like This…
If You Sell Ice Cream You Can Run an Ad Like This…
If You Sell Concert Tickets, You Can Run an Ad Like This …
All These Ads Can Be Updated Dynamically From a Spreadsheet or API …
Here is Where You’ll Find Googles Prewritten Script For Ad Parameters …
https://developers.google.com/adwords/scripts/docs/solutions/parameterizer
You Can Also Modify Your Bids Based on Factors Like The Weather Outside …
You Can Even Make Sure Your Landing Pages Don’t Go Down …
