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May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW
Organized by
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW
20 N. Wacker Drive, Suite 2027 Chicago, IL 60606 Tel 312.863.7600
Thoughtful design. Richer insights.
Smarter business decisions.
Prepared for:
MRMW 2014 North America
Geo-Stories℠:
Mobile Qualitative Intercepts
Geo-Stories℠ In A Nutshell
Panelist enters GeoFenced
area
Panelist receives push notification,
triggered by location, and is screened
Panelist participates in a live
phone interview with “on call”
qualitative researcher
MFour: The Engine That Drives the Train
Track when users enter GeoFenced area
GeoValidate the location
GeoIntensity to confirm user location within feet
Launching beacons to confirm aisle location
within retail
Push notification triggered by time spent in a
GeoFenced area
Survey screens respondents to ID those qualified
to participate
What is GeoValidation?
● A method of accurately validating a GeoFenced location point from an
aerial satellite view
● This method can often require street level views to pinpoint harder to find
locations
● Users receive a GeoNotification® on the Surveys to Go mobile app
Before GeoValidation After GeoValidation
2020: The Critical Link
2020 Virtual Lobby;
2-way feedback to
participant
Live QualMeeting
Interview
MFour Mobile Screener
Survey Questions
Entire Process takes
less than 2 minutes!
In-the-moment live telephone interviews
National representation possible
On-site or exit interviews
Photo and video uploads
Option to continue the conversation over
time on QualBoard platform
Doyle Research: Insights Generation
Need states
Purchase decision drivers
Customer satisfaction
Geo-Stories℠: Unlocking Competitive Advantages
Research objective: Understand consumer behaviors as they relate
to pharmacy purchases in grocery vs. free-standing pharmacy.
Case Study: Supermarket Pharmacy
Research objective: explore car purchasers’ relationship with car
dealers by age, gender and vehicle segment.
Case Study: Car Dealership
“I really liked it! It was good to be just
leaving the store when I was called
because everything was fresh in my mind
and didn’t have to stop and think too much
about what I was doing.”
“I loved it. I was in the store, it was fresh in
my mind. Contact was made with me very
quickly, great exercise.”
“I found this approach interactive & fun.
The entire process was easy – and it's fun
to read what other people think at the same
time.”
In Their Own Words
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chicago May 27-30, 2014 #MRMW
May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW
Organized by
