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Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
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Helping small businesses succeed online.
@searchinfluence
• Georgia Native
• Georgia Southern University Graduate (2011)
• Majored in Entrepreneurship with a minor in Marketing
• Relocated to New Orleans in 2013
• Account Associate at Search Influence
• Currently managing over 40 accounts
Jordan PolhemusABOUT ME
@searchinfluence
Geo-Modified Keywords &
Their Impact on Local Rankings
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Which Google Algorithm update affected local search results for
businesses?
1. Penguin2. Panda3. Venice4. Hummingbird
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Answer :
Venice!
What is a Geo-Modified Keyword?
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Geo-Modifier = “New Orleans”
Keyword = “Chinese Restaurants”
Geo-Modified Keyword =
“Chinese Restaurants New Orleans”
UNDERSTANDING THE SEARCH RESULTS
PAIDSearch Results
LOCAL Search Results
ORGANIC
Search Results
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Venice changed local search by…
1. Understanding where we are located
2. Showing local results even when we don’t search with a geo-modifier
3. Serving up results it deems relevant to your location
4. Only allowing a business to rank in an area that they serve or are located in
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But how does Google know where I am if I don’t type in a
geo-modifier?
1. Your IP address
2. Your search history
3. Your Google settings
4. Also, they know everything!
How to change your location in Google…
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Benefits of this feature…
1. Allows you to see the search results of other areas without being there
2. Allows you to show potential and current clients how their website ranks in other areas as well as their own
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Deliverables that affect local rankings...
1. Optimize website content with areas related to the business
2. 30 minutes of Google+ activity
3. Optimize location landing page
4. Implement “schema” codes across the website
5. Submit business NAP to 100 local directories
Understanding a client’s current local presence status
before starting an SEO campaign…
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1. Do a non-branded search in the city the client is physically located
• Using industry category keywords
• If not ranking in the SERP, start
with a local SEO campaign
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2. Do a non-branded search in the surrounding areas and major
metros
• If ranking well locally, consider increasing client’s presence in surrounding cities
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What if your client wants to rank nationally?
Ask them…
1. Do you service the nation?
2. Are you currently ranking locally?
3. Are you currently ranking state wide?
You Can’t Fool Google!
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1. Opening up a P.O. Box in the city or state that you want to rank for wont work• Google understands the difference between
a P.O. Box and a true brick and mortar store
2. Getting a local phone number in the area that you want to rank for
3. Using a home address as an office address• Google understands the difference between
a residence and commercial
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Google knows where you are!
Frequently Asked Questions…
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1. My client still hasn’t approved the keyword optimized content. Is that going to affect their rankings?
• Absolutely. The content that we create for each campaign is directly related to keyword rankings.
2. What if my client is in the service industry and wants to rank for the areas they serve?
• It is possible for businesses who travel to their clients to rank for the areas they serve, but it can be difficult.
Upcoming Webinars…
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Local Claiming Vs. Local Presence
May 1st at 10am CST
• Looking to increase your local search presence? Claiming and optimizing Google+, Yahoo, and Bing listings are a must, but having a presence on other platforms will also help increase local search presence. Join up as we dive into our Local Presence package and explore the opportunities and ways to increase a client’s local search presence.
