Generation Z Consumers

P O SI T I O N Y O U R B R A ND F O R SU C C E SS A M O NG

What will the key takeaways be?

Who is the Gen Z consumer demographic?

How does Gen Z interact with digital?

How can your brand effectively engage with Gen Z consumers?

1.

2.

3.

P a g e 2 o f 1 2

In 4 years, Gen Z will make up nearly

half of the U.S. population.

P a g e 3 o f 1 2

How much buying power does a Gen Zerreally have?

44billion annually

$

1$ 10$in

are spent online

P a g e 4 o f 1 2

Digital, multi-screen, real-time.

• Teens ages 13 to 17 have smartphones and go online daily.

• 90% of teens ages 13 to 17 have or have access to a desktop or laptop computer.

• 58% of teens have or have access to a tablet computer.

P a g e 5 o f 1 2

Gen Z Purchasing Habits

• They rely on connectivity and a global community when making purchasing decisions

• Word-of-mouth is one of the reasons review sites like Yelp, Zagat and TripAdvisor are so popular

• Gen Zers will research a brand or a product online, then visit a retail store to make a purchase

P a g e 6 o f 1 2

Immersive & interactive experiences online & offline are a must.

P a g e 7 o f 1 2

4D is the new norm!

W HAT C A N B R A NDS DO ?

P a g e 8 o f 1 2

01Take a creative and transparent approach.

Gen Z is characterized by its desire for corporate responsibility and social inclusiveness, advertisements that feature a range of ethnicities, body shapes, and sizes are more likely to resonate with them.

P a g e 9 o f 1 2

02Make social work for your brand.

Encourage conversation and suggest that your consumers leave reviews. It’s critical that your social media game is on point. Be sure to respond quickly to consumer feedback and take a proactive approach to any negative reviews.

P a g e 1 0 o f 1 2

03Find ways to give back.

Brands that embrace Gen Z’s mission to do good in the world stand a better chance of earning their trust and loyalty.

P a g e 1 1 o f 1 2

Thank You!F O R M O R E M AR K ET I N G I N S I G H T V I S I T:

isadoradesign.com/insights