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1 CONFIDENTIAL AND PROPRIETARY I © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
1. Synchronize efforts across Marketing, IT, and the Business
2. Objective, unbiased, independent advisor on all marketing technology investments and strategic decisions
3. Most cost-effective way of exploring new marketing ideas and concepts
4. Track, review, provide feedback, and validate digital agency/consulting recommendations and proposals
5. Provide strategic insights across digital marketing landscape
6. Continually update your cross-industry digital IQ for outside the box thinking and career progression
CRITICAL GARTNER VALUE PROPOSITIONS