Game Golf Product Launch By Cibo A Creative Design & Brand Experience Agency

GAME GOLF PRODUCT LAUNCH 2 JUNE 2016 WWW.CIBOSF.COM

Learn how Cibo, a creative design and brand experience agency, helped Active Minds Technology launch their new wearable golf product.

Active Minds Technology created the world’s first wearable, automatic game tracking system

Now it was time to launch their newest golf wearable tracker that seamlessly records your entire round of go

Learn more about Cibo at www.cibosf.com

When Active Minds Technology came to Cibo with their newest golf product, it was like we were let in on the best-kept secret. GAME GOLF created the world’s first wearable, automatic game tracking system in the previous year.

Our task was to help them launch their latest LIVE system and Android-enabled mobile tag set.


GAME GOLF is a golf wearable tracker that seamlessly records your entire round of golf. You attach the NFC tags to each club and clip on the device for hands-free tracking.

At tee time, all you have to do is tag the device and take your best shot. Stats collect in the background as you play.


GAME GOLF is the first and only golf wearable technology that can be worn in tournaments as permitted under the rules of golf.

The platform that presents user stats was built around a community. Users can share that killer drive, up the stakes and challenge friends, and even see how others, including pros, played on the same course.


THE STRATEGY

We set out to make every moment of GAME GOLF’s brand experience measure up to the awesomeness of the product.

From seeing an ad to holding the box in their hands at the store, every step in the customer journey was a cohesive piece of a bigger story.


Through digital, print, and shiny new packaging, we created brand moments that captured what their product was all about.

As the hub for the details and where to buy, the new website beautifully showcased their suite of products and a helpful cross comparison between products.


We communicated how it works, but more importantly, what it could help you achieve. It was the ultimate tool for a better golf game.

Cibo was charged with revealing the secret of this ultimate tool to the world.


IMPLEMENTATION

We created a fast, fully responsive e-commerce website that looks great on any platform including smartphones, tablets and laptops.


We developed and designed the GAME GOLF Tracking App for both iPhone and Android phones. The app gives you all the tools you need to study and interact with the course and your game.

Users can choose from over 33,000 courses within the app and track their game on virtually any course with pinpoint accuracy.


As part of our process, our creative team designed the packaging for the GAME GOLF app. We also created print media assets for the client.


ABOUT CIBO

At Cibo, we focus at the intersection of brand narratives, experience design and engineering. We’re storytellers using curiosity, science and intuition to tap into what’s new and what’s next. We help our clients build brand experiences that matter.

From automotive to action sports, financial to fashion, we partner with clients to identify rich opportunities and build extraordinary experiences that grow brands and disrupt industries.

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Cibo works to create brand moments that drive consumers to take action. We plan, craft, and launch brand experiences for the world’s greatest companies.

PLAN

Brand Experience Strategy

Research & Planning

Experience Moment Mapping

Go To Market Strategy

Digital Product Strategy

B|O|E Media Strategy

CRAFT

TV, Video, Print, & Digital Advertising

Integrated Marketing Campaigns

Web & Ecommerce Design

Digital Product & UI Design

Brand Identity Design

Environmental Digital Experience Design

LAUNCH

Digital Retail Implementation

Immersive Experience Production

Digital & Advertising Production

Mobile & App Development

Web Development

Media Planning & Buying


This is the beginning. A place to be inspired by intersections, blaze trails and ignite insights. A starting point that remembers the past but focuses on the one constant: change. Every single moment offers a new opportunity to invent, create, explore, learn, and re-imagine. Let’s chat soon so nobody has to miss a thing. Learn more about Cibo at www.cibosf.com

649 Front St. San Francisco, CA 94111

United States

(415) 233 8357

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