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Social data for marketing Intelligence
Gain marketing intelligence through the power of Social
Audience Profiling
CIRCLES OF PROVEN SUCCESS
SOCIAL AUDIENCE PROFILING HOUSE OF CARDS
Netflix determined that the overlap of these three areas would make « House of Cards » a successful entry into original
programming.
David Fincher DIRECTOR
House of Cards
BRITAIN
Kevin Spacey ACTOR
House of Cards U.S.
3 W’S
SOCIAL AUDIENCE PROFILING HOUSE OF CARDS
What does my audience
want ?
Who are my audience
Where are the best channels to feed my audiences ?
3 W’s
WITH SOCIAL AUDIENCE PROFILING BRAND CAN FOCUS ON DECISION.
SOCIAL AUDIENCE PROFILING PRESENTATION
Acquire and connect insights to prescribe next best action.
INTELLIGENCE
The structuring and visualisation of
data.
ANALYTICS/REPORTING
Deeper understanding of the who, the
what and the why.
INSIGHT
Social Media and owned
DATA
DID YOU KNOW FACEBOOK KNOWS YOU
BETTER THAN YOUR…
SOCIAL AUDIENCE PROFILING INTRO
Researchers have found that, after a Facebook user « Likes » a certain number of items, the social network could develop a personality profile that’s more accurate than personnality assessments froms friends, family members, and even spouses. The study from researchers at the University of Cambridge and Standford University showed how well a computer can assess a personn’s personnality.
Friends Family Spouse
70 150 300
IF YOU HAVE BEEN LIKE MORE THAN
DISCOVER WHO YOUR AUDIENCES ARE THANKS TO A
PROFILING BASED ON THOUSANDS OF CRITERIA CLASSIFIED IN CATEGORIES
SOCIAL AUDIENCE PROFILING VALUES FOR BRANDS
DISCOVER WHO ARE THE TARGETS AT EACH STAGE OF THE CONSUMER JOURNEY
SOCIAL AUDIENCE PROFILING CUSTOMER JOURNEY
Peop
le&interested
Leads
Hot&leads
MB&drive
rs
Awareness
Evaluatio
nClose&to&
conversio
nCo
nversio
n
Conv
ersio
nCl
ose
to C
onve
rsio
nEv
aluat
ion
Awar
enes
s
>
>
>
>
Brand or competitors likes
Website visitors
People asking a demo or downloading a brochure
Clients
IMPROVE YOUR MARKETING DECISION THROUGH
STRATEGIC AUDIENCE INTELLIGENCE
SOCIAL AUDIENCE PROFILING COMPETITIVE ADVANTAGES
MEDIA BUDGET OPTIMIZATION
BRAND ENVIRONMENT
RELEVANCY
CUSTOMER & MARKET
INTELLIGENCE